In this episode, we dive deep into the digital tools and strategy to assist dental practices and dentists. We discuss how a principal dentist needs to think about their business as a CEO and not as an operator. We discussed how important it is for clinics to be digital-ready and why not taking steps now will mean losing out to competitors who are innovating.

DM me @technik_ie or email [email protected] to be added to the waitlist of our new digital dentistry platform called Smile Genius Dental 

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In this episode we cover the e-commerce trends coming out from Ireland based on the Wolfgang Digital report. We look into how the e-commerce landscape for Ireland has grown exponentially in 2020 vs 2019 and how have been the biggest beneficiaries. Through this report we also discuss key opportunities for small and medium-sized businesses:

1.  Amazon's decrease in Google ad spend by 50% since Brexit and how that has created a vacuum fro retailer to capture the market
2.  We look into how having a good CRM strategy might benefit small and medium businesses in a longer run
3.  The third opportunity we look into is the importance of branding and how working on improving your brand awareness initially, will help you reap better ROI from digital marketing efforts going forward

As promised, we share a couple of definitions we looked into:

ATV = Average Transaction Value = Total (Online) Revenue/ Total Number of Transactions

Conversion Rate = Customer of bought / Total website visitors %

ROAS = Return on ad spend (usually for Facebook and Google ads)

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Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

The episode is influenced by the discussion we have with our clients where they are not sure of which strategy fits under what goals. Through this episode, we bring clarity to various pieces of the puzzle that make Digital Marketing. We talk about how the business owners should be looking at each puzzle from long terms and short term perspective. We talk about how important it is to build a brand vs just focusing on immediate sales and why building a brand is always sustainable.

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In this episode we discuss the trends coming out from the recent survey done by Bewleys around coffee drinkers and how c.50% have stopped buying coffee. We look at the state of play in Ireland & US and see how various coffee shops have successfully pivoted and have painted a successful story. We go into details around the strategy for these coffee shops covering the elements of Marketing Mix that is the product, price, place and promotions. This episode is hugely valuable to people who are struggling to pivot and expand where we help them learn the best strategies and tactics in the market.

Check us out:

Website: https://www.technik.ie/

LinkedIn: https://www.linkedin.com/company/technik-ireland

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In 2020 we have seen a lot of Gyms, Fitness Studios and Yoga centres pivot to providing their classes online. I this episode, we discuss how important it is now to offer Hybrid modes of doing the classes and why these trends are here to stay. In this episode, we cover insights from an industry report into trends from Mindbodyonline.com (https://www.mindbodyonline.com/business/education/blog/2021s-top-fitness-trends-and-what-they-mean-your-fitness-business). We discussed the 4Ps of Marketing surrounding the industry - Product, Price, Place and Promotion. We discuss what demographics are key and why it is important to tailor messaging to audiences differently. This episode is key for the business owners in the fitness industry where they can quickly implement the strategies, tactics and trends we discuss.

Check us out:  

Website: https://www.technik.ie/ 

LinkedIn: https://www.linkedin.com/company/technik-ireland 

Instagram: https://www.instagram.com/technik_ie/ 

Facebook: https://www.facebook.com/nipunfortechnik

Welcome to the first episode of Marketing Mondays by Technik. In this episode, we talk about the reasons why the business owners face exhaustion and fatigue when it comes to "All Things Digital". In the world where businesses have been forced to pivot to digital, being present on all social media platforms can be exhausting for all small businesses. We discus what are the things that businesses need to do to counter that which involves changing their mindset and focusing on things that matter. Check us out:  Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

This episode is an interview that I did with Financial Independence Europe. We discussed what is the right mindset to FI, how to overcome the fear of recession and depression that we see in the news each day, the macroeconomics and meditation.  As Tony Robbins says, any goal achievement is 80% Psychology and 20% Strategy, this episode talks about the psychology that is needed to tread the path of FI.

Enjoy the episode and don't forget to subscribe and drop a comment to support the podcast.

Resources and links:

• What is a recession?
• How long does it take for the stock market to recover 
• How the Economy Works
• Tony Robbins (80% Psychology and 20% Strategy)

Show us your love and connect with The FI Club on all platforms :

Subscribe: https://theficlub.com/subscribe/

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Visit The FI Club BLOG: https://theficlub.com/

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About Rachel:

Clarity coach, 2xTEDx speaker, Bestselling author, YouTuber and online course creator

Rachel helps ambitious individuals CHANGE from being STUCK in an unfulfilling career to a meaningful FREEDOM lifestyle. Find Clarity, Confidence and Create your next step to live the life you desire. Rachel is dedicated to inspiring people to live their freedom lifestyle. Having lived and worked in many countries around the world, she has learned to turn every challenge into a new opportunity and continues to travel continuously.

Episode:

A powerful and insightful episode with Rachel. We talked about the ways to get the 3Cs  - CLARITY, CONFIDENCE and CREATE your next steps towards your goals.  Rachel shared her own life journey of breaking through and living the life on her own terms. This sounded very much like my own story and like story most of you listening to this episode will have.  She walked us through steps she uses with her clients helping them breakthrough and get momentum.  We also discussed the role of a coach, about fear, failure and importance of surrounding yourself with people who uplift you. On our journey to Financial Independence, it's very important we have the right mindset. Your environment really helps you get to the other side. A lot of what we covered in this episode will be key to get momentum in your FI journey with the 3Cs.

Enjoy the episode and don't forget to subscribe and drop a comment to support the podcast.

Resources:

FREE Video training - 7 steps to create the life you’re meant to live, not expected to. From Stuck to Freedom.: 

https://www.rachelsmets.com/sign-up-get-unstuck-free-video/

Connecting with Rachel:

https://www.youtube.com/c/RachelSmets

https://www.facebook.com/groups/CreateClarity/

https://www.rachelsmets.com/

Show us your love and connect with The FI Club on all platforms :

Subscribe: https://theficlub.com/subscribe/

Connect with The FI Club:  Sign up for The FI Club newsletter: https://theficlub.com/subscribe/

Visit  The FI Club PODCAST: https://theficlub.com/podcast-2/

Visit The FI Club BLOG: https://theficlub.com/

Follow The FI Club on TWITTER: https://twitter.com/TheFIClub1

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In this episode, I sat with Alvar Damen of Financial Independence Europe podcast to discuss all things FI . Financial Independence Europe podcast just crossed 100 episodes mark. During the episode, we talked about Alvar's top episodes and his learning to date, the story behind launching his podcast and the vision.  We covered the following episodes: The what and why of FI (Ep #46) Is the 4% Rule Still Valid for Europeans? | Fire The Boss (Ep# 52) Investing & Money Saving Tips   (Irish Fire podcast) Getting started with Dividend Growth Investing (Ep #8) The benefits of a frugal lifestyle and Financial Independence (Ep #62) The worst financial mistakes How to get promoted at work | Chief Money Man (Ep #44) Value of side hustles We also discussed the importance of networking, communication and presentation skills in not just FI, but also in our daily roles Some additional resources:  Dividend Growth Investing Side hustles we discussed - selling books, doing shifts on Deliveroo, contracting, grinds, Toastmasters for improving public speaking skills  Super episode - One of the best episodes that I have ever recorded. This is a great episode for someone looking for a crash course into Financial Independence.  We had initially planned for a 30 minutes episode, but the conversation was so interesting that we ran over by 30 mins :-) Subscribe: https://theficlub.com/subscribe/ About "The FI Club" podcast - This podcast focuses on various strategies and concepts around Financial Independence. It brings in tools and tactics from across the globe that could be implemented globally. The guest speakers in the podcast share their experiences and strategies while on the path of Financial Independence. This podcast is for anyone starting on the journey of personal finance management. Connect with The FI Club:  Sign up for The FI Club newsletter: https://theficlub.com/subscribe/ Visit  The FI Club PODCAST: https://theficlub.com/podcast-2/ Visit The FI Club BLOG: https://theficlub.com/ Follow The FI Club on TWITTER: https://twitter.com/TheFIClub1 Follow The FI Club on INSTAGRAM: https://www.instagram.com/theficlub/ Like The FI Club on FACEBOOK: https://www.facebook.com/theficlub20