Women Authors of Achievement (WAA) Podcast

Today we speak to a growth strategist, founder and managing director of the consulting company JK Access, Anna Jona Koch. With 15 years of experience in communication and business development in the leading media and lifestyle brand companies such as Philipp Plein, ELLE and the German Football Association, Jona has a lot to tell. In this episode, she shares her take on what is the best investment a brand can make when it comes to their communication strategy. Jona reveals how brands can combine storytelling with business objectives to create a profound impact on culture and company revenue. Last but not least, we brush up on her early exposure to political dynamics, her unique approach to networking and deep connection to football, such as FC Viktoria Berlin.

Join this conversation with Anna Jona Koch and feel the energy that is present during the Women Authors of Achievements live podcasts!

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Today on the show we welcome Tanja Bogumil, Co-Founder and CEO of Lovely Day Foods. Tanja has been an entrepreneur for over 15 years and over these years have experienced the highest highs and lowest lows. She went through the entire lifecycle of a company - from creating a market, to scaling the business, to successfully exiting the company. And a few years ago she made a commitment to utilize her entrepreneurial skills to change the food system by replacing animal-based products with plant-based and eventually with the next generation of alternative proteins. So let’s dive deeper into what the future of food looks like and how we can start living within the planetary resources!

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At the beginning of her career, someone told Marie that she should not be defined by her job, but by a verb. She knew instantly that her verb was 'to create’. Originally from Montréal Canada, Marie-Pierre Blanchette is a self-taught perfumer with a background in anthropology, art direction and design. Turning 40 made her reconsider what would truly make her happy in the next 20 years of her career. So she started shaping her process of becoming an independent perfumer based on the method of trial and error. From the lead role as the Head of Design at Zalando to starting her own company MISKEO an independent, handcrafted & small-batch perfume company - in this episode we learn from Marie about the industry ethics, what continuously inspires her in creating her own perfume line, and how she overcame the barriers before going fully independent.

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Starting at a young age, Layla Qassim sought financial freedom and worked at cultural institutions that celebrated Arab heritage. During her university times and while making her first steps at the trading desk at an investment bank in London she faced a life-changing health scare that made her put the brakes on all her endeavors. She took a leap of faith, moved to Paris to live every day as though it was her last. Not long after, she eventually settled in New York for 7 years where she quickly moved up the ranks at Wall Street. Now, as SVP of Operations at lemon.markets, Layla embraces this new opportunity to build something from scratch and strives to create more balanced and diverse leadership within the FinTech industry. In this episode we reveal Layla’s unique trait of resilience, we speak about toxic work environments and why she wants to see more leaders like her mother who are distinctively feminine yet extremely strong.

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After inheriting her family's jewelry business at a young age and experiencing its bankruptcy, Guya Merkle embarked on a personal quest to produce high-end jewelry. Inspired by a trip to a gold mine in Peru and witnessing the industry's problems, she founded VIERI in 2015 with a focus on using urban mined gold and ethically sourced gemstones. Despite challenges in the industry and retail hesitancy toward ethical jewelry, Guya is on the mission to make a difference and inspire others to prioritize sustainability. Through her storytelling and activism, she aims to reshape the perception of luxury and create a new standard for the industry.

Let’s hear Guya’s story on what sustainability means in the luxury industry and how one can learn to embrace responsible practices and redefine luxury.

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Celebrated as a versatile actress, presenter, voice-over artist, and author, Annabelle Mandeng opens up about her multicultural upbringing in Germany, Togo, and Pakistan. She describes herself as a “professional autodidact”, where in 1994 she became the first German person of color to be a television presenter. In this conversation you get to hear how she navigated obstacles, including surviving multiple serious accidents and how she emerged from those experiences stronger than ever. Get ready to be inspired by Annabelle’s extraordinary story, as she shares insights on the film industry, structural discrimination and the power of never giving up.

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Driven by a clear mission to make intimate health a socially acceptable topic and improve the well-being of women, Dr. Vivien Karl has built a brand that offers natural and science-based intimate care products for women. From the emotional rollercoaster of financing rounds and to winning over Tina Müller, the former CEO of Douglas, as one of her angel investors - Vivien turned her entrepreneurial dream into a reality. In this episode she speaks about the challenges she faced as a pharmacist transitioning into an entrepreneur, navigating the startup scene in Berlin and how she acquired the business skills to succeed in her founder journey.  How do you become a founder without the typical business background? How do you break taboos surrounding intimate health and build a brand that women, doctors, and pharmacists trust? Listen to this episode to hear the answers.

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Dr. Nakeema Stefflbauer is a software delivery expert with over 15 years of experience leading corporate digital transformations in the US and Europe. Today she is the Director of Digital Client Services at ERGO and the founder and CEO of FrauenLoop, a Berlin-based non-profit computer programming network. Among FrauenLoop's graduates are many women with a migration background, working mothers and women who never previously considered working in tech. According to the Gender Pension Gap Report, women receive on average almost 60 percent less pension than men. In this episode Nakeema shares her take on how women can build financial independence and protect themselves from poverty in the post-retirement years.

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With a background in solar technology, brand strategy consulting, and digital business development, Samira's journey is a testament to her adventurous and curious spirit. Today Samira Ann Qassim is the founder of Pink Salt Ventures, a venture capital firm dedicated to supporting female-led technology companies. We discuss her journey from entrepreneurship to starting Pink Salt Ventures, capital funding challenges faced by female founders and solutions that can foster change. We also speak about feminine leadership. 

We hope you enjoy hearing about Samira's vibrant approach to life and her commitment to creating an impact. If you enjoyed today's episode make sure to rate it on Spotify, leave a review on Apple Podcasts or simply share it with a friend.

Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
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Today we are welcoming Gesa Mayr to the show! A self-proclaimed pop culture fan who is in charge of campaign formats, platform strategy and innovation at Netflix. As an expert in storytelling and audience development Gesa's career spans over a decade, including positions at renowned publications like Spiegel and the German franchise of watson. In our conversation, we delve into Gesa's transition to social marketing at Netflix and speak about what the future holds for social community development. Join us for this fun conversation and make sure you leave a review on Spotify, Apple Podcasts or any other streaming platform of your liking.

Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
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