Omnichannel by OmnichannelX

In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling.

What you will learn:

• The common challenges faced in creating and implementing a content model
• How to strike a balance between technical requirements and content creator usability
• Real-world examples of what to model and what to reference externally
• The evolving nature of content models and their role in digital transformation.

In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management.

What you will learn:

• The varying needs of different content management systems and their overlapping domains
• The critical role of content migration and its challenges in transitioning to a headless CMS
• Why developing a shared organizational language and content structure is essential
• The distinction between AI designing content models and recognizing patterns within existing structures
• The power of AI as a creative tool to augment human creativity and generate novel ideas
• Realistic expectations for emerging technologies and their iterative development.

In this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or just starting out, this conversation offers invaluable insights into the ever-evolving content industry.

What you will learn:

• The history and evolution of content modelling and its relevance today
• The challenges and benefits of adopting a headless CMS
• The importance of understanding user needs and shifting from a publishing mindset to a user-centric approach
• The role of metadata strategy in organizing and making content navigable.

In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions.

What you will learn:

• The value and challenges of adopting AI for the pharmaceutical industry
• The concept and methodology of the core model for content design
• How to prioritize user needs and business objectives in content creation
• The impact of content design on user engagement and business outcomes
• Techniques for channel-agnostic content development and distribution

In this episode, we hear from Alissa Briggs, Design Leader at Autodesk.

Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value.

What you will learn:

• Align marketing and product messaging for a seamless customer experience.
• Overcome organizational silos to scale your business through effective collaboration.
• Use design thinking for impactful product transformations.
• Harness customer-centricity to drive growth and expand business value.
• Gain insights into Autodesk's shift from point solutions to a holistic ecosystem.
• Master collaboration and governance for omnichannel customer experience excellence. 

In this episode, we hear from Audrey Hamoy and Jael Schultz from American Express. 

Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels. 

They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how to kickstart your journey to better omnichannel communication.

What you will learn:

• How to master the art of cross-channel communication consistency
• How to leverage documentation for efficient decision-making
• How to boost process efficiency through regular collaboration and meetings
• How to choose accessible documentation tools for enhanced team usage
• How to embrace the journey, not the destination, in omnichannel communication.

In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.

In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.

Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.

As professionals in the digital space, the time has come to contribute to the organisational strategies that include sustainability for content assets. From how we create, produce, and deliver content and how we store and search that content, to how we design the user experiences, can make a contribution to those initiatives.  Presenter Rahel Bailie runs through a baker’s dozen ways to look at in the quest to become carbon neutral – for the good of the company as well as the good of the planet.

What you will learn:

• How to find carbon reduction areas in the content lifecycle
• Easy ways to gain efficiencies while reducing the carbon footprint
• Ideas for getting closer to net zero while improving the user experience

In this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals. 

Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations.

Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation.

This episode serves as a roadmap for those at the beginning stages of their own omnichannel journey, providing a firsthand account of the hurdles and steps involved. 

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our 

• expectations, 
• feelings, and 
• our memories. 

These things might sound kinda squishy and abstract.

But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. 

In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together.

In part one, we covered two principles:

• Make it make sense
• Make it emotional

In this session, part 2, you'll hear the next two principles:

• Make it memorable (or intentionally forgettable)
• Make it personal

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications. 

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our 

• expectations, 
• feelings, and 
• our memories. 

These things might sound kinda squishy and abstract.

But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.