Retail Is Your Business - retailtech and retail innovation

From conception, to development, to growth and marketing, Founder/CEO Aishwarya Iyer of Brightland (offering fresher, healthier California extra virgin olive oil and premium double- fermented vinegars, along with scented candles) takes us through the intriguing journey on building a company that sets a new standard for excellence in the oil and vinegar space---and why it actually matters.

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In the next 12 months brands’ success will be determined by their ability to adapt their checkout to reach customer touchpoints that span online, offline, voice, social, iOT and more. Yvan Boisjoli, CEO and Co-Founder of Bold Commerce, a technology company that builds specialized ecommerce applications for 90k+ DTC retailers, shares how the next phase of ecommerce will be defined by a headless checkout experience. This will allow brands to turn shoppable moments into revenue on any digital channel, without rebuilding or modifying the backend of their platform, or migrating entirely to a new platform.

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Mahmoud Arram is Co-founder and CTO of Bluecore, a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. He shares how the company is powering retailers to dominate the permanent shift to digital and move at the speed of the consumer through personalized shopper experiences, anywhere, at scale -- and why Bluecore's work with 400+ retailers may have made Bluecore important to the rebound of retail and laying the foundation for long-term stability. 

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Instacart may be a necessary component to compete in the grocery space because brands expect this kind of functionality in order to get in front of more consumers. Rick Watson, CEO of RMW Commerce Consulting, whose work is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses, offers insights into the increasingly relevant issue.

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Stephan Schambach, CEO of NewStore (a mobile platform that enables retailers to run their physical stores on an iPhone) discusses his new report that assessed nearly 200 brands – while many retailers have done a good job of implementing services during COVID to make the customer experience more convenient and safe, like BOPIS and curbside pickup, online storefronts and physical locations are not truly integrated. Therefore, they have “paper mache” omnichannel capabilities that will soon fail as they aren’t long-term solutions.

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Chris Ressa, Senior Vice President of Leasing, Midwest and Northeast, at DLC Management Corp, offers insights into the state and continued relevance of physical retail, bridging to ecommerce, the importance of creative marketing and storytelling, and how companies like his have supported retailers during and through the pandemic.

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Understanding that this is a nervous time for brands as they prepare for the opening of physical retail and events, Seen Displays works with some of the most exciting global brands within the industry to ensure they are ready for inviting their audiences back into physical spaces. Managing Director, of Seen Displays Katie Mitchell boasts a career within the retail industry that’s spanned between working brand side and agency, and Seen is  a Creative Design and Production agency specializing in retail and experiential events, working with some of the biggest names in retail and events, including Nike, Selfridges, Microsoft and Instagram, and creating strategies, design and produce brand activations and experiences such as pop-ups, press and VIP events, windows and creative campaigns all over the world.

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A proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers worldwide, Cheryl Sullivan (President of DemandTec) has spear-headed retail strategy efforts for leading retailers such as Walgreens, PetSmart, Dick's Sporting Goods, Home Depot, Family Dollar, eBags, BJ's, Sally Beauty, Ahold Delhaize, and Douglas. She joins to share how, with a shaky economy and COVID still posing a threat, retailers need to reboot their retail pricing strategies and better understand shoppers’ trust issues with pricing, especially during and post COVID, how to gain a competitive edge with AI-driven pricing strategies and which retailers are “getting it right” during these challenging times, shoppers’ trust issues with pricing explained, leveraging AI-driven competitive pricing for a powerful strategy, and more. With guest host Gary Hawkins.

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For nearly 20 years, Doug DuMars worked in finance, managing portfolios for companies like Kraft and Pepsi. Then two years ago, Doug saw a chance to disrupt the energy drink category with Rebellious Infusions; an all-natural, organic product with high levels of antioxidants and zero to low caffeine. Plus they're designed to boost the immune system -- a far cry from their chemical-filled competitors. Doug is looking to disrupt a highly competitive category: energy drinks. He started Rebellious Infusions because he wanted people to reimagine their idea of energy drinks into something that's actually good for you, plus with added health benefits you won't find in other products. Doug offers insights on how the beverage industry has changed over his career, where it's going, and what can be expected in the future. 

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What does it take to rebrand an iconic company after more than two centuries of history, operating in some ways like a startup, propelling innovation, and navigating through its second pandemic? Co-CEO Karen Colberg shares the inspiring history, ethos, missions, and challenges of King Arthur Baking Company (formerly King Arthur Flour Company). With guest host Gary Hawkins.

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