Smart Route

Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.

Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.

Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you

• Create great content fast

• Automate time-consuming tasks

• Blend traditional and digital lead gen strategies

• And more!

Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.

Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.

Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.

In this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics. Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level.

Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.

Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.

Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.

You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.