SimpleBiz360™ Podcast

The Experience Economy feasts on the effects of the transactional micro-journeys!

Each transaction has multiple touchpoints that create their own customer impressions. At the end of a purchase, many of our companies have faced one, or maybe two dozen opportunities to please, or displease a paying customer. Can our companies identify these micro-journeys tucked inside each purchase? If so, do our businesses chart these? Do we train for these? Why should we even care about these? Join us for some ideas that should cause necessary, pause, reflection, and likely revisions.

Tucked inside our 228th podcast is the Experience Economy poking holes in the myth, that no news is good news!

Silence from customers is not always golden. In fact, this quietness might just be a loud megaphone in disguise. These five minutes ask some who, what, where and why questions. Our hope is for this episode to be an inspiration for making new, customer-pleasing discoveries. Cheers!

What are customers missing? What are the industry voids, and how can we detect them?

Scouts play a vital role in the military, and the world of sports. Adopting a scout mindset in business can help us detect marketplace voids, fill them, and monetize them. The business community will introduce these opportunities, as long as we listen, observe, and think. That is what good scouts do…they pay attention to their surroundings, and they are always on the lookout for capitalizing on a dropped ball. I started my sales agency 17 years ago, simply because I was paying attention to what the customers were complaining about, and then I formed a simple game plan that addressed eliminating those complaints. Delivering two, simple solutions is still making me good money, and it is still picking up dropped balls from other vendors. It worked for me, and it can work for you.

One day a man came into my tradeshow booth and told me I was presenting the product incorrectly. I listened. I changed, and so did the outcome of my efforts.

This piece of third-party advice changed my income, and the trajectory of a brand. It gives me great excitement to pay it forward in hopes it can do the same for you. I recently deployed this advice again in 2024. So far, the brand I represent picked up 3 new dealers. Grab a coffee, take a seat, and let this third-party advice be a blessing. “The Man in My Booth” changed everything. We will report the totality of results in September 2024. Enjoy!

We are privileged to invite you on a short journey with a wandering photographer named Hal Moran.

Gifted in writing, speaking, and telling stories with his camera, we are delighted to have Hal share his heart with the audience. Bird Portraits are Hal’s specialty, but glorifying-God is the true heartbeat of this artist. This podcast host is a better man for knowing Hal Moran, and I am quite certain this cliché applies to many other people who know him. Enjoy this entertaining interview with our creative, and talented friend.

WEBSITE: www.halmoran.com

This show is all about revealing our vendor-value to customers, while turning lemons into lemonade.

Issues can present a bevy of opportunities to put professional capabilities on full display. This episode encourages us to see issues as a glass half full, and not half empty. Issues are not the end of the road with a customer. Instead, they can be the beginning of building a super highway, of long- term business together. Customers want vendors that can solve problems quickly, independently, and creatively. The next time a problem surfaces, roll up those sleeves, and build trust with professional issue resolution. Cheers!

Mike Bitter shares his personal story, and his passion for enabling businesses to build better processes through technology.

Turning things around is a common theme with Mike Bitter. This interview illuminates the power of change in life, and business. While CRM processes are the sweet spot for Mike’s consulting business, spreading the life-changing message of Jesus Christ is the true measure of this man. Join us to experience the unbridled enthusiasm Mike has for life, and for serving customers in ways that lead to more repeat, and referral business.

Lazy phrases are often used to shut us up, and tell us what we want to hear.

Today we look at and empty, casual, and over-used response that we often deploy in life, and at work. In fact, we can almost see this picture in our mind’s eye; the responder is multi-tasking, void of eye contact, and then dribbles a few words that show they could care less about the question! What happens when we subject our customers to that half-baked response? They know that our true intentions have an 80% chance of ending up in the land of empty promises? How about our kids? How many times have we let them down? Take this show to the bank, and deposit some “CHANGE!”

How many days, weeks, months, or years go by before we let customer know that we appreciate their business?

The printed “Thank You” post card in the shipment box is a nice display of gratitude, but is it really perceived as sincere? Granted, the customer may appreciate the gesture, but how much more would it mean to hear, or receive the “Thank You” directly from us? Today we share five-minutes of
how we go about saying thank you to our repeat customers. Unique ways of giving thanks can send a genuine, and endearing message to customers. Cheers!

Start the year with one word that can change everything!

TRUTH needs no strategy.
TRUTH needs no angle.
TRUTH needs no wiggle room.
TRUTH needs no sugar-coating.
TRUTH only needs a willing participant.

Give TRUTH a chance to guide your 2024. In 35 years, I’ve never met a customer that hated truth.