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Social Cast
by Social CastUncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.
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Episodes
EP. 030- Marketing With Empathy
42m · PublishedIf you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences.
Hosted by: Mantas Ciuksys
Guest: Monica Raszyk
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
EP. 029- Holiday Marketing: The Quarantine Edition
32m · PublishedToday’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals.
You can download the eSports study referenced in the podcast here:
www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020
Hosted by: Mantas Ciuksys
Guest: Nardo Vogt
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson
23m · PublishedToday, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people.
Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com
Links Mentioned:
https://messengerfunnels.com
https://botacademy.com
Hosted by: Mantas Ciuksys
Guest: Mary Kathryn Johnson
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha
49m · PublishedIn this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data.
Key discussion topics include:
- Recent changes in data privacy
- Data Challenges
- CMOs #1 priority with data intelligence
- Impact of COVID-19 on data
Links Mentioned
- About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it
- Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web
- Digimind Resources Center: https://www.digimind.com/en/resources
- Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19
Hosted by: Mantas Ciuksys
Guest: Aurelien Blaha
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 026- The State of Social Media in China with Alex Duncan
48m · PublishedIn this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China.
Key discussion topics include:
- The role of KAWO
- How social media is different in China
- The wall business encounter when starting marketing in China
- Marketing Challenges
https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf
Hosted by: Mantas Ciuksys
Guest: Alex Duncan
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich
33m · PublishedIn this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic.
Key discussion topics include:
- How to enter LinkedIn marketing without the risk of failure
- How LinkedIn is changing
- Steps and processes you will need to start and scale
- One area businesses often overlook with B2B marketing
Hosted by: Mantas Ciuksys
Guest: Gabriel Ehrlich
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 024- Paying Your Way Through a Recession with Michal Nemcok
36m · PublishedIn this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like.
Key discussion topics include:
- Current advertising trends on Facebook
- What advertisers are currently investing in
- Differences between paid platforms right now
- Paid advertising, essential or non-essential during these times
Social Media Trends Report: The Effects of COVID-19 on Marketing https://www.socialbakers.com/blog/social-media-trends-report-q1-2020
Hosted by: Mantas Ciuksys
Guest: Michal Nemcok
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 023- What Is Business as Usual Now? with Rand Fishkin
31m · PublishedIn this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend.
Key discussion topics include:
- New business models that have emerged
- Recommendations for planning and forecasting for the upcoming months
- Essential and non-essential parts of marketing during a recession
- The marketing department pre-covid vs post-covid
SparkToro https://sparktoro.com
Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book
Hosted by: Mantas Ciuksys
Guest: Rand Fishkin
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 022- A Strategy for the “New Normal” with Aaron Gomez of VaynerMedia
22m · PublishedIn this episode we speak with Aaron Gomez, VP and Head of Strategy at VaynerMedia, about the future of marketing. Aaron is an experienced digital strategist with 20 years of experience in digital business transformation, digital marketing, social media and advertising. We take a look at the current situation and how it will change the way we market in the future.
Key discussion topics include:
- How market trends are changing
- Changes in the supply chain
- The current demand on digital marketing
- Take away lessons from the situation
Aaron Gomez: https://www.linkedin.com/in/aarongomez
Vayner Media: https://vaynermedia.com
Hosted by: Mantas Ciuksys
Guest: Aaron Gomez
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
EP. 021- The Psychology Behind Crisis Marketing With Nathalie Nahai and Omri Erel
36m · PublishedIn this episode we are joined by two guests: speaker/author Nathalie Nahai and our own SVP of Marketing Omri Erel.
Key discussion topics include:
- What is currently driving consumer behaviour
- Fear, panic, and what marketers should know about these emotions
- How we can relate to our customers better
- How consumer behaviour will change in a post-coronavirus world
Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard Business Review, among others.
Nathalie speaks internationally on the psychological dynamics behind consumer behaviour, teaching people how to ethically apply behavioural science principles to enhance their website, content marketing, product design and customer experience. She is also the host of The Hive Podcast and Seeking The Self, and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives.
Hosted by: Mantas Ciuksys
Guests: Nathalie Nahai, Omri Erel
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com
Social Cast has 30 episodes in total of non- explicit content. Total playtime is 17:19:39. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 29th, 2024 18:11.
