Startups' Roundtable

In this episode of our podcast, we had the pleasure of speaking with Elisa Torres Durney - the founder of Girls in Quantum - about her journey and work towards diversifying quantum computing. During this conversation, we learned about her journey, her work, and diversifying the field of quantum computing. Girls in Quantum is an organization that aims to empower women interested in quantum computing by providing resources and mentorship opportunities. As someone passionate about promoting equity in tech, it's an honor to have Elisa on the show. For more information: - Elisa is on LinkedIn: https://www.linkedin.com/in/elisa-torres-durney-73724a21b/ - Girls in Quantum: https://girlsinquantum.com/ #STEM #womeninscience #quantumcomputing #girlsinquantum #womenintech #girlsInSTEM #diversity #biotechnology, #stemeducation #youthempowerment

Geographical constraints have limited the traditional approach to apprenticeships. Apprenticeships were often only available to those within a certain distance from the employer or training institution. However, with the advancement of technology and the increasing availability of online resources, the possibilities for apprenticeship have expanded. Remote work and virtual learning environments have opened up new opportunities for apprenticeships, making it possible for people to learn from and work with employers or institutions anywhere in the world. This expansion of possibilities is relevant for individuals living in rural or remote areas with limited access to traditional apprenticeship programs. With the ability to connect with employers and trainers virtually, these individuals could now pursue previously out-of-reach apprenticeships. #apprenticeship #skilldevelopment #geographicalconstraints #remotelearning #workforcedevelopment

In today's world, companies are emphasising diversity and inclusion more than ever. They recognize that a diverse workforce enhances their bottom line, and creates a more dynamic and innovative work environment. The key to this is attracting and keeping apprentices from diverse backgrounds. Apprenticeships offer a fantastic opportunity for young people to gain valuable skills and experience, and they must be accessible to everyone, regardless of their environment. Employers who commit to diversity and inclusion in their apprenticeship programs can help to break down barriers and provide opportunities for individuals who may not have had them otherwise. Creating an inclusive apprenticeship program requires a proactive approach. Employers should actively seek candidates from different backgrounds and make sure that their recruitment processes are free from bias. They should also provide support and training that caters to the needs of all apprentices. By doing so, employers can help to create a culture where everyone feels valued and respected. #diversityandinclusion #apprenticeships #careerdevelopment #skillstraining #equalopportunity

Social selling has become a crucial business development component in today's digital age. It's no longer enough to advertise your product or service; consumers want to engage with relatable, authentic, and trustworthy brands. This is where establishing a social selling persona comes in. By crafting a compelling online persona, you can connect with your audience on a deeper level and build strong, lasting relationships with potential customers. However, creating a social selling persona is more complex than posting pictures on Instagram or tweeting about your latest promotion. It requires a strategic approach considering your target audience, industry trends, and unique brand voice. In this blog post, we'll explore the critical elements of a successful social selling persona and provide tips on creating one that resonates with your audience. From developing your brand to curating engaging content, we'll cover everything you need to know to establish a solid online presence and boost your sales. #socialselling #personalbranding #digitalmarketing #onlinereputation #socialmediamarketing

In the fast-paced world of B2B social selling, standing out among the competition and generating leads can be a daunting task. Developing a solid content creation strategy is becoming increasingly important as businesses shift towards digital marketing strategies. The right content can help establish credibility, create engagement, and drive sales. However, not all content is created equal. Creating content that aligns with your business objectives and resonates with your target audience is essential. This is where strategic content creation comes in. Strategic content creation involves: - Understanding your target audience - Identifying their pain points and needs - Creating content that addresses these concerns It also involves identifying the platforms where your audience is most active and tailoring your content to suit. Then, by creating content that provides value to your target audience, you can establish yourself as an industry leader and build trust with potential customers. #B2Bsocialselling #socialmediamarketing #leadgeneration #digitalmarketing #salesenablement #contentmarketing #relationshipbuilding #influencermarketing

Jedsy’s drone technology transports medical items directly from any window or balcony, making moving sensitive and time-critical deliveries more efficient and streamlined. They have already secured one of the biggest labs in Switzerland as a client and are operational in Malawi for the Ministry of Health. Also, their innovative approach to delivery services has already secured funding from early-stage investors.

Jedsy’s drone technology transports medical items directly from any window or balcony, making moving sensitive and time-critical deliveries more efficient and streamlined. They have already secured one of the biggest labs in Switzerland as a client and are operational in Malawi for the Ministry of Health. Also, their innovative approach to delivery services has already secured funding from early-stage investors.

Generating leads is essential for effective B2B sales. It involves locating prospective customers that meet the business's target profile and persuading them to purchase the organization's products and services. In addition, collaborating with business development for B2B sales can significantly expand a company's clientele and create growth opportunities. #leadgen #B2Bsales #businessdevelopment #salesenablement #marketingstrategy #businessgrowth

Business-to-business sales representatives have an extraordinary chance to utilize social selling to gain a competitive advantage. Through social selling, they can capitalize on their industry expertise, contacts, and comprehension of the customer's objectives to construct an efficient prospecting campaign. This allows them to build relationships and generate leads, as well as gain greater insight into the customer's needs. #salesstrategy #socialselling #b2brepresentative #competitivesales #customerneeds #industryexpertise #socialsellingadvantage

Have you ever thought of how much sales reps could learn from kids? Many things come to mind, from creativity to optimism, resilience, communication and enthusiasm! Creativity is essential for any successful sales rep, and observing kids can be a great source of inspiration. Not only do they come up with ideas that are truly outside the box, but they also have an infectious enthusiasm! #salesreps #kids #communication #persistance #negotiation #learningfromkids #salesstrategy