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Stop, Collaborate & Listen

by Jessica Ruhfus, Collabosaurus

We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.

Copyright: 2024 Jessica Ruhfus, Collabosaurus

Episodes

Hack your meeting productivity

12m · Published 25 Feb 20:00
How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up!

Resources mentioned:
Calendly
Youcanbookme

See omnystudio.com/listener for privacy information.

Collaborating on Social Media

22m · Published 11 Feb 23:10
Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don’t need a large following to do them! I’ve got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover:

  • identifying your value
  • sourcing a great collaboration partner
  • defining objectives
  • coming up with a creative idea
  • leveraging a collab beyond social media

See omnystudio.com/listener for privacy information.

7 Ways to fund your business growth

16m · Published 28 Jan 20:00
Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered!

A few of the resources we mentioned:
Kickstarter
Equitise
Skippr
Government Tax Incentives & Grants

See omnystudio.com/listener for privacy information.

Getting what you want

13m · Published 14 Jan 20:00
Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you!

See omnystudio.com/listener for privacy information.

Building & Leading a Small Team

18m · Published 19 Nov 22:16
Your business is growing and all of a sudden you need to make a shift into conscious leadership. Building and leading a small team is one of the hardest things about growing a business, so I've roped in Martin Moore, Co-founder of Your CEO Mentor to chat all things leadership, with a few key tips. Working 'at level', respect before popularity (& friendships in the workplace), avoiding micro-management and 'letting go' of certain tasks as a founder are just some of the topics we cover in this episode. Enjoy!

A few resources we mentioned:
  • Your CEO Mentor Podcast & Website
  • Weekly WIP Meetings

See omnystudio.com/listener for privacy information.

Getting started with PR

13m · Published 31 Oct 00:50
Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you.

A well rounded publicity strategy is awesome for reaching new customers and building credibility for your business. When done strategically, great publicity coverage is SO much more effective than, say, a full-page advertisement. You're engaging your audience, with people a story for a significantly longer time than they would flick past an ad. It's worth the time investment and relationship building.reading

Resources we mentioned...

  • Sourcebottle
  • HARO
  • Collabosaurus
  • Dropbox
  • Collabosaurus Instagram (for DM's)
  • Free co-marketing masterclass

See omnystudio.com/listener for privacy information.

How to build new revenue streams

10m · Published 15 Oct 20:23
This strategy requires you to take a step back and have a look at your business objectively, from the outside. We’re looking for ways to anticipate the needs of your customers, ways to maximise their spend, and offer a logical ‘customer path’ - without too much time spent developing new things, or whole new businesses!

We've got four great tips for building new revenue streams - enjoy.

Check out Collabosaurus here

See omnystudio.com/listener for privacy information.

How to launch a podcast

12m · Published 01 Oct 21:40
Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel.

Resources we mentioned..
Whooshkaa
Canva [album cover template]
Upwork
Garageband [settings snapshot can be found here]

See omnystudio.com/listener for privacy information.

How to choose the right collaboration type

15m · Published 18 Sep 03:12
*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode for you!

You can check out our strategy & ideas generator HERE
& of course, list a free campaign on Collabosaurus HERE

See omnystudio.com/listener for privacy information.

Optimising your Facebook & Instagram Ads

11m · Published 10 Sep 21:30
Social media advertising is a great way to get in front of customers, but it can be confusing simply because there is SO much you can do with Facebook ads! In this episode, we run through our top tips for optimising your campaigns & getting the best results from your advertising budget.

See omnystudio.com/listener for privacy information.

Stop, Collaborate & Listen has 67 episodes in total of non- explicit content. Total playtime is 17:03:59. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 22nd, 2024 07:17.

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