Metigy Podcast - Marketing for SMEs

Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own business’ future.

In this episode you will learn:

• The growing population of SMEs
• The history of problems and solutions (that all relate back to business and marketing)
• Metigy’s technology explained in a simple analogy
• How to solve problems for your customers
• Stopping the SME superhero syndrome
• Artificial intelligence explained through Instagram
• What Product Market Fit is
• Predictions on marketing, artificial intelligence and SMEs
• And More

Quotes

• Daren On Artificial Intelligence explained simply:
  [00:15:40] “Artificial intelligence while scary isn't as much about a Terminator future but more about a future that we are already living.”
  [00:15:51] The maps app or chess game that you use on your smart phone is specific artificial intelligence. The Facebook and Instagram algorithms that you use right now are all based on machine learning from human inputs to then execute different outcomes.
• Daren on Product Market Fit (PMF):
  “But finding PMF is When you made something that people want.. Your customers, clients or users just want to  tell other people to use your product (without any incentive).”
• David Fairfull on Metigy App tech stack:
  [00:14:51] “How many different technologies do we use to help us do the marketing function? We don't have them connected, right? The proposition is the need to finally have one true source of all data and could make a great decision.”
  “Technology is not being there to harness the value of that data. It (currently) comes back to humans interpreting that. AI is a fantastic application in this environment to process that data once it's all connected and distill it down to the thing you should do today.”
• Johnson Lin on getting to PMF faster and failing fast:
  [00:20:02] “I can see two directions of how to get us there faster. One is by faster iteration cycle time. How can you do more laps? You run faster. So put that into our perspective. Does that mean we make people look faster or work harder? No, the approach you will want to be taking is earlier validation and fail faster and we can go to the next iteration if the previous one is not working.” 
• Daren’s Summary on JL’s angle on failing: 
  “Fail Fast. Don't run and work harder. Fail faster and learn in the early stages”
• Brendan rocket ship
  [00:21:04] I definitely hopped on the rocket ship in late 2018 and, you know, talking to David and Johnson,  they just had a really massive vision. And it was something that you really wanted to be a part of. You know, they told the vision of Metigy with so much gravitas, really that.
• Brendan on superhero syndrome:
  [00:14:00] “I wanted to do the accounting, the marketing, I wanted to do the customer support… But there's only 24 hours in a day. Unless you're Elon Musk. He seems to find a lot more hours in the day somehow. So for average, normal, small business owners, time pressure is a real thing.”
• Thiago Zandonai on what Metigy does: 
  “You connect your social channels in Metigy and we start giving you insights and recommendations to grow your business. So you just connect them and boom, you're done.”

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?

No, you dig around. 

You Google them, check social media and even ask friends that might know about the product or service.

What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.

Find out more about user generated content and why you should use it on this episode of This Week In Marketing.

What you’ll learn in this episode

• The benefits of using UGC for your business
• Real world examples that aren’t watch related
• A simple way you can start creating UGC

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week in marketing

What you’ll learn in this episode

• The secret sauce for creating engaging videos
• Why scripted isn’t always the best
• How to light your shoots
• Editing tools
• And more

For more information on improving your social media engagement

•  Click here to learn more: https://metigy.com/metigy-learning/the-simple-guide-to-creating-your-first-engaging-video-for-digital-marketing/   

Find Joyce here:

• on Linkedin

Are you publishing a bunch of video content but it’s not working? Is your video engagement  low and your audience doesn’t seem to care? 

If so, we’ve got the answer for you.

Find out how to polish up your video content and more on this episode of This Week In Marketing.

What you’ll learn in this episode:

• Why it’s not connecting
• How to put stuff out that you find interesting
• Using B-Roll footage, music and more!

Let’s get into the convo with Joyce and me.

For more information on improving your social media engagement

• Click here to learn more: https://metigy.com/metigy-learning/how-to-improve-your-declining-social-media-engagement/

Find Joyce here:

• on Linkedin

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. 

That also means your engagement is suffering too.

Unfortunately, engagement is extremely important for converting your followers to customers or clients.

Find out how you can improve your declining engagement and more on this episode of This Week in Marketing.

What you’ll learn in this episode:

• Why just scheduling content isn’t enough
• The 3 proven ways to increase your engagement
• Tools to use
• The benefits of social engagement
• And much more

Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. 

The maps app or chess game you use on your smartphone is specific AI.  

But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and function properly without the human touch to inform them to do something valuable. Tune in and learn from one of Metigy’s leading chiefs, Johnson Lin.

Johnson Lin has been the chief technology officer and co-founder of Metigy since 2017. 

Over the last 20 years, Johnson scaled and led technology teams across telecommunications, internet services, e-commerce, digital marketing and social media. He's the swiss army knife of software developers!

In this episode you’ll learn

• What is the one  marketing problem that Metigy will solve for businesses with AI?
• Johnson’s reason for creating Metigy with David Fairfull
• The feeling of wanting to create something
• Johnson fav niche productivity tool
• 3 things that AI will do for small business
• and more.

You can reach Johnson here:

• on Linkedin

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups.

The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.  

Additionally, Mike also shared the story of the similarities between coaching his son’s football team and coaching his marketing team. Let’s delve into it!

What you will learn in this episode

• Why data is so important for your business
• How gamification can lead to data capture opportunities
• Mike’s definition of customer success
• Connecting the data with your marketing strategy
• Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.
• Why progressive profiling can get the right information at the right time from your customers
• Why you need to invest in business intelligence
• Similarities between coaching a football team and coaching a marketing team
• When expanding your business into new international markets > always read history books for that region.

Resources mentioned

• Pawssum
• Siteminder 
• 90% of the world’s data was created in the last two years.
• Tableau
• Stripe
• Airpods
• Atlassian

Book Recommendations

• Shogun by James Clavell

What business would you build on Mars?
It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset.

Reach Mike here:

• Mike on LinkedIn

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com

This is part five of five in a mini series takeover by The B2B Playbook

In this episode you’ll learn 

• Where to actually start
• The importance of trust
• Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best)
• The 5 BEs summed up
• And more

This is part four of five in a mini series takeover by The B2B Playbook.

In this episode you'll learn:

• What to do with all the feedback from being helpful
• How to use this feedback to improve your business, products, services and general marketing comms.
• And more

Enough from me, let’s get into the convo with Kev & George.

This is part three of 5 in a mini series takeover by  The B2B Podcast.

In this episode you’ll learn: 

• How to understand your dream customers on a deep level.
• How to be authentically helpful to your dream customers and clients
• And How to create content from the perspective of helping first

Enough from me, let’s get into the convo with Kev & George