Uncovering Aha! | Data-Savvy Brand Strategy

Guest experience - and customer feedback about their experiences, is a critical component to sales performance in a store.  In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike talk about how to integrate customer experience feedback into and alongside more numerical data, and what sources of customer feedback you can start with.

Incorporating free data into your marketing dashboard can be a good way to add additional insights. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss the pros, cons and challenges of utilizing third-party data, how you can get started, and what to watch out for.

What happens in a post-pandemic world? How have consumer behaviors shifted, how do we continue to meet their needs and how do these changes affect our company as a whole? 

In this episode, Callahan’s activation strategist, Joe Cox, and chief strategy officer, Jan-Eric Anderson, discuss what brands should be considering and why the time is now to make big changes.

Navigating your marketing plan and brand response during this COVID-19-generated pandemic is no easy feat to say the least. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how to use data from health organizations and make informed business decisions about how best to navigate the coronavirus’ effect on commerce and community.

Coronavirus has reshaped a lot of consumer behaviors in a short amount of time. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss what consumers are expecting from companies, and what the differences and similarities are between a company response and a brand response.

As companies around the world make coronavirus preparations, they are making decisions that affect their business, their employees and their marketing strategy. Decisions that may change as the situation evolves. Jan-Eric Anderson, chief strategy officer at Callahan, offers some perspective and explains why you should not wait to take action within your company.

The only constant is change - so how do you navigate the change inside your business as C-Suite leadership and other key personnel leave an organization? In this episode, Callahan’s retail strategy director Kristin Demel and chief strategy officer Jan-Eric Anderson discuss data-driven tactics you can use to navigate this kind of transition and make sure your business is set up for success with new leadership and employees.

Callahan's senior business analyst used his spare time once again to construct an algorithm - this time to determine which movies have the highest chance of winning "Best Picture" at the 2020 Oscars. In this episode, we explain the correlation between his Oscars model and how this same predictive modeling approach can uncover aha when applied to business and marketing challenges.

Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, how it could be applied to a business’ own marketing and analytics efforts, and whether or not the selection committee let the “best” four teams in this year.

It would be tough to find a company that would say data isn’t important. But, what is the expectation of data as a marketing function or resource: does it drive, or inspire your decisions and planning? In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how organizations end up having a tendency for one or the other, and how you can position your leadership to focus more on being inspired by the opportunities your data uncovers.