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Uncovering Aha! | Data-Savvy Brand Strategy
by Callahan agencyLearn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.
Episodes
Attribution Modeling is Bullsh*t
19m · PublishedIf you've ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.
Has Data Privacy Replaced Data Security As the New Topic of Concern?
17m · PublishedIt seems like data privacy has replaced data security as the big topic around data. Maybe it's just Facebook getting in the news more often these days?
Data That Matters
18m · PublishedIn this edition of the podcast, we're talking about marketing data that matters: The metrics that influence business results. That could be anything. From a clickthrough to a paid search budget allocation, we help you identify effective KPIs.
Uncovering Aha! | Data-Savvy Brand Strategy has 53 episodes in total of non- explicit content. Total playtime is 16:43:18. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on June 12th, 2023 09:24.
