Your Sparkly Brand

Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale…

It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also filling you in on the route we’re taking in our businesses going forward.

Key points in this episode…

• Lauren offers free copy critiques to her LinkedIn network.

• Meg and her husband book tickets to Croatia.

• We have decided to take a break from the Your Sparkly Brand Podcast.

• Why we’re taking this decision.

• Space to come up with new ideas.

• Our lives and businesses are changing.

• Lauren’s industry is changing.

• Meg is refocusing on the music industry.

• Things we’re going to miss about the podcast.

• Our appreciation.

• Meg’s piece of advice to her younger self.

• Lauren’s piece of advice to her younger self.

• Meg’s upcoming projects.

• Lauren’s upcoming projects.

• Where to find Meg online…

• Website: www.megangersch.com 

• LinkedIn: https://www.linkedin.com/in/megangersch 

•  Instagram: https://www.instagram.com/megangersch/ 

• Twitter: https://twitter.com/megangersch

• Facebook: https://www.facebook.com/megangerschdesign/ 

• TikTok: https://www.tiktok.com/@megan.gersch 

• Where to find Lauren online…

• Website: https://laurentassiagency.com/ 

• LinkedIn: https://www.linkedin.com/in/lauren-tassi 

• Instagram: https://www.instagram.com/lauren.tassi/ 

• Facebook: https://facebook.com/laurentassiagency/ 

• YouTube: https://youtube.com/@laurentassi 

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP. 

In this episode, we’re also talking about the importance of a USP and we’re giving actionable tips on how to discover yours. We’re also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we’re sharing relatable examples of brands that are standing out with their USPs.

Key points in this episode…

• Meg works with her husband in his Downtown office.

• Lauren takes action on her long-time plans.

• We’d love to hear from you, our listeners.

• Today, we’re talking about USP.

• USP is what makes your business stand out from competitors.

• The importance of USP to your branding and marketing.

• How to find your USP.

• Identify what makes you different.

• Check out the competition.

• Know your ideal customer.

• Put it all together.

• Communicate your USP throughout your marketing message.

• How to communicate your USP

• Your USP isn’t set in stones.

• Some examples.

LINKS WE MENTIONED

Book a call with Lauren: https://laurentassiagency.com/book-a-call 

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to social media in growing their businesses, and how they can avoid creative blocks and social media burnouts.

Clem is the Queen Bee of Honey Bee Social, where she helps businesses systemise their socials and grow their communities without the ick factor. She left the corporate space in favor of assisting people-centered businesses who struggled to find their footing on social media and felt overwhelmed by the work involved in creating and posting content. Outside of work you’ll most likely find Clem roaming around her bush property trying (and potentially failing) to grow some bush tucker, or seeking out the newest local culinary delight Sydney has to offer.

Kryshla is an Instagram and Content Marketing Coach and the founder of Shall We Social, helping women grow their business online with sustainable strategies designed to work for YOU and YOUR business.

With over 12 years' experience in social media marketing, Kryshla has had the pleasure of working with hundreds of small biz bosses and savvy service providers inside her courses and via 1:1 coaching, including copywriters, dietitians, authors, photographers, beauty and fitness professionals, designers, stylists and coaches.

Her mission is to give you the confidence and skills to show up with style on any social media platform - especially on video!

How to connect with Clem & Kryshla...

Website: www.madmarketingmums.com 

IG: www.instagram.com/madmarketingmums/  

TikTok: https://www.tiktok.com/@madmarketingmums  

Key points in this episode…

• Meet Clementine Holman!

• Meet Kryshla Salaris!

• Lauren’s sparkly moment of the week. 

• Meg’s sparkly moment.

• Clem’s sparkly moment.

• Kryshla’s sparkly moments. 

• Clem’s business building journey.

• Why Clem decided to focus on social media.

• Kryshla’s business building journey.

• How business owners can level up their social media bio to promote their professional reputation while still connecting with their audience.

• Omnipresence approach to social media.

• Cross-promoting content on multiple channels.

• What a good social media investment is for someone looking to grow their business.

• Tools and resources for generating content ideas.

• Tips for overcoming creative blocks.

• How to avoid social media burnouts.

• The Mad Marketing Mums Podcast.

• Kryshla’s piece of advice to her younger self at the point of uplevelling her business.

• Clem’s piece of advice to her younger self at the point of uplevelling her business.

• Clem & Kryshla’s upcoming projects.

• Where to find Clem & Kryshla online…

• Website: www.madmarketingmums.com 

• IG: www.instagram.com/madmarketingmums/  

• TikTok: https://www.tiktok.com/@madmarketingmums  

LINKS WE MENTIONED

Repurpose.io: https://repurpose.io/?aff=19875 

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zones.

Shawn Fink is a Business Strategist & Courage Coach for Women+ Entrepreneurs and Creators. She has been coaching, creating and building community online for 10 years full-time. She's passionate about helping her clients make Brave YES Power Moves to grow, uplevel or pivot their businesses for more authentic success. 

How to connect with Shawn…

Website: https://shawnfink.com/

IG: https://www.instagram.com/shawn_braveyes/

LinkedIn: https://www.linkedin.com/in/shawnfink/

Twitter: https://twitter.com/Shawn_BraveYes  

Key points in this episode…

• Meet Shawn Fink!

• Meg’s sparkly moment of the week. 

• Lauren’s sparkly moment.

• Shawn’s sparkly moment.

• Shawn’s business building journey.

• What Brave YES is all about.

• Things entrepreneurs may be experiencing that could signify the need for a Brave YES move.

• Practical tips to start a Brave YES move.

• The Brave YES power moves and how they can be implemented.

• Why entrepreneurs need to redefine their comfort zones.

• Shawn’s advice to business owners who are feeling trapped in their comfort zones.

• Shawn’s most valuable piece of business advice to her younger self.

• Shawn’s upcoming projects.

• Where to find Shawn online…

• Website: https://shawnfink.com/

• IG: https://www.instagram.com/shawn_braveyes/

• LinkedIn: https://www.linkedin.com/in/shawnfink/

• Twitter: https://twitter.com/Shawn_BraveYes

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zones.

Shawn Fink is a Business Strategist & Courage Coach for Women+ Entrepreneurs and Creators. She has been coaching, creating and building community online for 10 years full-time. She's passionate about helping her clients make Brave YES Power Moves to grow, uplevel or pivot their businesses for more authentic success. 

How to connect with Shawn…

Website: https://shawnfink.com/

IG: https://www.instagram.com/shawn_braveyes/

LinkedIn: https://www.linkedin.com/in/shawnfink/

Twitter: https://twitter.com/Shawn_BraveYes  

Key points in this episode…

• Meet Shawn Fink!

• Meg’s sparkly moment of the week. 

• Lauren’s sparkly moment.

• Shawn’s sparkly moment.

• Shawn’s business building journey.

• What Brave YES is all about.

• Things entrepreneurs may be experiencing that could signify the need for a Brave YES move.

• Practical tips to start a Brave YES move.

• The Brave YES power moves and how they can be implemented.

• Why entrepreneurs need to redefine their comfort zones.

• Shawn’s advice to business owners who are feeling trapped in their comfort zones.

• Shawn’s most valuable piece of business advice to her younger self.

• Shawn’s upcoming projects.

• Where to find Shawn online…

• Website: https://shawnfink.com/

• IG: https://www.instagram.com/shawn_braveyes/

• LinkedIn: https://www.linkedin.com/in/shawnfink/

• Twitter: https://twitter.com/Shawn_BraveYes

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

It’s time for another Q & A episode! Today, we’re answering all your questions on how to get clients.This episode is a must listen for all service based entrepreneurs. If you have questions or confusion on how or where to get dream clients, how to get in front of the right people faster, how to stand out in a crowded industry, or you’re just curious about how we’ve been dealing with client acquisition and retention in our business…

We’re answering all of these questions and more!

Key points in this episode…

• Lauren takes a productive break from Instagram and TikTok.

• Meg gives a shout out to repurpose.io for its newly added functionality.

• Today, we are tackling another Q & A episode.

• What to do if you need a client TODAY.

• How to get more dream clients.

• Where to connect with dream clients.

• Tips for how to deal with different seasons of business.

• How to get in front of the right people faster.

• How to stand out to potential clients as a life coach.

• What’s working in Meg’s business when it comes to client acquisition.

• What’s working in Lauren’s business in respect to client acquisition.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Do you have an existing proven offer you intend to make public real quick? Or are you motivated to put out a low ticket offer and you just can’t wait to get it out? Maybe it’s a time sensitive offer that has to get out ASAP and you’re confused on how to beat the time constraint. We’ve got you!

On this episode of Your Sparkly Brand, we’re discussing proven strategies on how to launch your offer ASAP in a way that leaves you feeling satisfied and accomplished. We’re also introducing you to our packages specifically tailored to help you launch quickly.

Key points in this episode…

• Meg’s TikTok ban makes her realize how much of an incredible community she has built.

• Lauren creates a new offer.

• We’d love to hear your feedback.

• Today, we’re talking about launching between a week and 3 weeks.

• What to consider before you jump into a launch.

• In the best case scenario, your offer is in existence and tested with your audience.

• Tap into the assets you already have in place and tweak them to suit your launch.

• For a low ticket offer, put something together quickly if you’re able to.

• You need a warm audience.

• Know your audience and know what they need.

• Get help.

• Hire a VA if you don’t already have one.

• Set measurable goals.

• Plan it.

• Map it out on a calendar.

• Figure out what you need.

• Schedule when everything is going to get done.

• Stick to your schedule.

• You might need more assets than you think you would need.

• Take action.

• Make sure to do a post-launch analysis on how the launch went.

• Meg and Lauren’s packages.

LINKS WE MENTIONED

Meg’s VIP Offer - Launch Prep VIP Day: stan.store/megangersch/launchprepvipday

Lauren’s Copy Glow Up Offer: laurentassiagency.com/copy-glow-up

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Have you invested in your business recently? Maybe you’ve hired a copywriter to write high-converting sales copy, a brand designer to create stunning branding or a website designer to build an eye-catching website. Nice move! Still… a lot of entrepreneurs are left wondering “Now what?” after investing in services to help their biz grow. 

In today’s episode of Your Sparkly Brand, we’re sharing how to get the most bang for your buck when it comes to implementing the tools and services you’ve invested in to grow your business.

Key points in this episode…

• Meg is in the process of partnering with one of her favorite clients.

• Lauren devises a new trick to juggle her business and her clients’ works.

• Please leave us ratings and reviews.

• Today, we’re talking about what comes next after getting your branding and copywriting done.

• If it’s a copy, put it out there.

• Update your SEO, title tags and meta descriptions.

• Share with your team.

• Repurpose pieces.

• Internalize the messaging in your copy.

• Pull your favorite phrases and turn them into elevator pitch.

• When it comes to branding, it is about the same process as copy.

• When you have your branding in place, update it everywhere.

• Refer to your brand guide for how things should be implemented.

• Distribute your brand style guide to your team.

• Make a plan to announce your new branding.

• Plan enough time for the integration piece.

• When working with a coach, joining a mastermind or running a course, come with an open mind.

• Commit 100%.

• Set goals.

• Take advantage of available community components.

• When you have a new website, promote your website.

• Keep your website updated.

• Study your analytics.

• Secure your website data.

• If you need to integrate your branding into your marketing assets, the VIP Design Intensives is your go to.

LINKS WE MENTIONED

The VIP Design Intensives: stan.store/megangersch/vip

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their brands from basic to iconic.

Erica is a rule-breaking biz coach for industry disruptors who recently launched the Icon Agency, a first-of-its-kind biz empire building agency combining 1:1 coaching, DFY services, mindset work, and accountability—basically everything you need to build those million-dollar foundations in your biz. She currently lives in Mexico City with her husband and biz partner, Greg, and her senior Basset Hound Abe.

How to connect with Erica…

Website: https://icon.agency

TikTok: https://www.tiktok.com/@ericareitman

IG: https://www.instagram.com/ericareitman/

Key points in this episode…

• Meg’s sparkly moment of the week.

• Lauren’s sparkly moment.

• Erica’s sparkly moment.

• Erica’s business building journey.

• Erica’s “Your Brain is a Dick” concept.

• The importance of mindset work for Erica and her approach to mindset with her clients.

• “Stepping Into Your CEO Millionaire Self” concept.

• The Zero Fucks Club.

• How entrepreneurs can get comfortable being transparent about how much they are making, and the essence of this transparency.

• Talking openly about pricing as a service provider.

• How entrepreneurs can avoid feeling sleazy when selling their products or services.

• Erica’s Icon retreat and her strategy for documenting her experience.

• An actionable way that entrepreneurs can take their business from basic to iconic.

• An action that Erica took to uplevel at some point in her business.

• Erica’s upcoming projects.

• Where to find Erica online…

• Icon Agency Website: https://icon.agency

• Erica’s TikTok: https://www.tiktok.com/@ericareitman

• Erica’s IG: https://www.instagram.com/ericareitman/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Attention spans are getting shorter and shorter these days. That’s why it’s so crucial to hook your prospects immediately. One way to do that? A-mahzing copy.  Copy that easily captures (and keeps!) the interest of your audience, boosts engagement, drives sales and leaves a lasting impression. But it’s time to face facts, Jack. Not everyone can write copy that slays. That’s why if you’re serious about upleveling your biz, it’s time to hire a pro copywriter… But how do you find the right copywriter? And what’s it like to work with a copywriter? Don't worry, we've got you covered! 

In this episode, we'll be sharing all the insider tips and tricks on how to find the perfect copywriter who will turn your copy from drab to fab, and take your brand message to the next level. So get ready to say goodbye to boring copy and hello to copy that converts.

Key points in this episode…

• Lauren ruminates and works on the concept of making things better, based on her experience from visiting Japan.

• Meg gets on a fun podcast as a guest where she talks about Radiohead and relates it to her business.

• Leave us a review.

• Lauren’s version of what it’s like to work with a copywriter.

• What does a copywriter do? A copywriter writes words that get readers to take actions, drive sales and boost engagements.

• Copywriting differs from content writing, which is generally used to inform.

• Get-to-know-each-other call.

• Put together a plan of attack, that is, a proposal.

• Follow-up call or questions.

• Sign the contract and pay the invoice.

• You’re in!

• Send a brand questionnaire to the client to fill out.

• Deep dive strategy call.

• Set delivery timeline.

• Get into research.

• Writing, starting with an outline that implements the brand qualities.

• First draft delivery and edits.

• Final draft delivery.

• Review once the copy is live.

• Continue to work together as needed.

• Standard number of revisions that Lauren does.

• How much does a copywriter cost?

• Common misconceptions clients have before working with Lauren.

• Where to find good copywriters and qualities to look out for in them.

• Importance of hiring a copywriter that has a similar style with your brand.

• How to know that the copywriter you hire will understand your brand and the message you want to convey.

LINK WE MENTIONED

Book a call with Lauren: https://laurentassiagency.com/book-a-call 

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram