`BRAND SOUNDS - Music and Brands´

In this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...

This episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...

In this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in...

Brand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…

This is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.

This is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.

This is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.

This is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.

CAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week.

This is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.