It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
`BRAND SOUNDS - Music and Brands´
by BRAND SOUNDS - powered by GROVES Sound CommunicationsInsights on music in advertising and marketing.
Copyright: 2006-2019 BRAND SOUNDS
Episodes
comMUSICation - Episode 01 - Introduction
7m · Published
A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
comMUSICation - Episode 01 - Introduction
7m · Published
A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
05. Choosing the music
4m · Published
The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!
04. Who needs a "Brand Sound Consultant"?
2m · Published
The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
03. Is a Sound Logo a Sound ID?
4m · Published
The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?
02. Is music universal?
4m · Published
The second episode of the BRAND SOUNDS series with John Groves! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.
01. What is the difference between "recognisable" and "memorable"?
6m · Published
Welcome to the brand new BRAND SOUNDS Series with John Groves. In this episode you can see and listen to his opinion about the difference between "recognisable" and "memorable" in using sound in communication.
John Groves at TYPO Berlin "Change"
34m · Published
Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!
NIVEA & Asher Lane - Episode 6 of 6
4m · Published
The final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.
NIVEA & Asher Lane - Episode 5 of 6
7m · Published
A simple but important question this time: What is Michael Cramer's opinion about Sound Branding?
`BRAND SOUNDS - Music and Brands´ has 30 episodes in total of non- explicit content. Total playtime is 3:15:19. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 30th, 2024 15:45.
Similar Podcasts
Every Podcast » Podcasts » `BRAND SOUNDS - Music and Brands´