Black to Business

Do you know your ABC’s? Well you’re about to learn the A to Z’s of e-commerce. According to Forbes, small and medium-sized businesses account for approximately 42% of total e-commerce sales in the United States. It's time your business gets a piece of the pie, and we have the perfect person to give it to you! Jance Chartae is a retail strategist and e-commerce coach with a unique blend of expertise in retail sales, management, and online business development. In only 4 years, Jance has grossed $850,000 in online boutique sales, over $2 million in digital product sales and has served more than 7,000 customers worldwide. In this episode, you will learn how to identify your niche, leverage social media, analyze data effectively, and scale your business for growth. If you've ever considered taking your business online or if you're already in the online game but want to get your business to the next level you don’t want to miss this episode.

DURING THIS EPISODE YOU’LL LEARN:

• The importance of starting your e-commerce business with a focused niche to navigate the ebb and flow of marketing effectively.

• Strategies for scaling your e-commerce business, including purchasing strategies for cost savings and product selection backed by data.

• How to leverage social media and other digital platforms to connect with your audience and foster meaningful relationships.

• How to utilize analytics and data insights to refine your marketing strategies, optimize product offerings, and enhance the overall customer experience.

• The importance of clear communication and brand messaging in the virtual space to avoid misunderstandings and build trust with customers.

• Insights into the power of affiliate marketing and crafting engaging content to build brand loyalty.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/196/

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

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Are you missing a few tools from your toolkit? Well, we’re here to fill it up with all the business tools. As entrepreneurs, we understand the importance of optimizing efficiency and making the most out of the limited resources we have. In this episode we are talking about all things business tools with guru LaShonda Brown. She has mastered the art of working smarter not harder to get the most out of each work day. In this episode, LaShonda, an award-winning Tech Educator, YouTube Coach, and Speaker shares her invaluable insights and expertise on how to leverage business tools to improve business function and time utilization. Our conversation touches on tested and approved strategies that LaShonda personally uses to achieve her 20 hour work week.

DURING THIS EPISODE YOU’LL LEARN:

• How to effectively utilize business tools to streamline your operations and boost productivity.

• The value of seeking help and outsourcing tasks, instead of overburdening yourself as entrepreneurs often do.

• The process of utilizing business tools during the scaling process to monetize effectively.

• The untapped potential of YouTube as a multipurpose business solution.

• How to ensure the business tools you use pay for themselves and give you the most value for money.

• How to implement LaShonda’s 20 hour work week principles into your business.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/195

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

As people spend more of their time online, business competition has become fierce. Every business needs a strong digital presence in order to stand out from the crowd. That’s why you can't miss this encyclopedia of knowledge on online presence Adam Nwaozo and Tony Thompson reveal throughout the episode, as they share secrets on crafting a powerful online presence for your business. Whether you're just starting out or looking to level up your existing online presence, this episode is packed with practical insights, resources, and tools. Adam & Tony’s passion for technology and drive to help businesses find the digital solutions right for them without breaking the bank empowers their business, Apperr.

DURING THIS EPISODE YOU’LL LEARN:

• Understanding the role of a website as the cornerstone of your online presence.

• How to design your way to success with UI/UX strategies that captivate audiences, build credibility, and drive conversions.

• Best practices for optimizing your online presence while overcoming the unique challenges faced by small businesses.

• Understanding how domain hosting and website hosting services work to ensure your online presence is secure and reliable.

• How to harness the full potential of your website and mobile apps as tools for reaching your target audience and driving growth.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/194

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

Do you want to reach higher heights? Well keep it locked as we discuss something critical to every Black entrepreneur, finding your community. This is especially important when building your business around a niche or stigmatized business. As entrepreneurs, we understand the unique challenges and opportunities that come with carving out our space in industries that aren’t always welcoming. Becoming a part of or developing the right community is a keystone in ensuring that your business has the support and tools to thrive. Which is why this episode’s guests are the perfect people to share their wealth of knowledge and experiences with us.

Gbemi Maiyegun and Jayde I. Powell are the co-founders of Weed For Black Women, a platform dedicated to empowering Black women in the cannabis industry. With a passion for advocacy and education, Gbemi and Jayde bring years of both corporate and entrepreneurial experience to our conversation. As entrepreneurs who have navigated the challenges of carving out a space in a niche market, their expertise is invaluable for anyone looking to make their mark in unconventional industries.

DURING THIS EPISODE YOU’LL LEARN:

• How to find or establish your niche business community.

• Tips on navigating business in a stigmatized or niche community.

• How to leverage collaboration and assistance to build your business.

• How to utilize storytelling and branding to connect with your target audience.

• Ways to balance authenticity with professionalism in your branding.

• How to develop resilience and overcome the fear of rejection.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/193

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

Entrepreneurship is like a rollercoaster ride with moments of triumph and moments that test our resilience. But what happens when you find yourself at a crossroads where shutting down your business becomes a reality? In this episode we dive into the often unspoken journey of closing a business with our guest, Netta Dobbins. She recently made the difficult decision to close her business Mimconnect, a digital community of over 15,000 members helping professionals of color navigate their careers in media.

We empathize with the weight of difficult decisions. We understand that as a Black entrepreneur, each step you take is not just a business move but a piece of your heart and soul that builds your legacy. So, when the time comes to consider shutting down your business, we know it's not just a financial decision—it's an emotional one too. It's grappling with the dreams you've nurtured, the goals you've chased, and the challenges you've overcome. We understand the hesitations, the doubts, and the fear of what comes next. But amidst it all, we're here to walk alongside you, offering support, guidance, and tools as you navigate this chapter of your entrepreneurial journey

DURING THIS EPISODE YOU’LL LEARN:

• Understanding the importance of acknowledging shifts in goals or missions and how they may impact the trajectory of your business.

• How to recognize when the purpose or mission of your business has evolved or reached its conclusion.

• Strategies to assess the viability and sustainability of your business.

• How to effectively navigate the emotional and practical aspects involved in closing a business.

• Tips and insights for moving forward after closing a business.

• How to communicate effectively with stakeholders throughout the process of closing a business.

To learn more check out the show notes at blacktobusiness.com/192

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

Today’s consumers aren't just looking for products or services—they're looking for meaning. They want to support businesses that stand for something beyond just making money. When you align your business with a clear purpose, you create a powerful connection with your audience. You're not just selling a product or service; you're selling a vision, a mission, a cause that people can get behind. In this episode, we're diving into the topic of how to build a purpose-driven business with Ashley Bratton and Sacha Taylor, founders of Leone Solutions Group (LSG). Ashley and Sacha are passionate advocates for driving systemic change and making a real impact on underserved communities.

Ashley Bratton and Sacha Taylor are both graduates of Georgetown University, where they met and became best friends. Together they are passionate social justice advocates who have founded LSG with a mission to drive systemic change, making a significant impact on underserved communities. Their innovative solutions, such as CLEONA, showcase a commitment to addressing critical issues, like maternal health disparities, through technology and advocacy.

DURING THIS EPISODE YOU’LL LEARN:

• The importance of consciously aligning your business mission with issues that are meaningful to you.

• Insight into how purpose-driven businesses can drive transformative change compared to profit-focused enterprises.

• How to make continual progress towards your business goals while maintaining high business morale.

• Practical tips for creating a clear declaration of purpose and establishing a roadmap for achieving social impact goals.

• The role of technology and advocacy in driving change within underserved communities.

To learn more about Leone Solutions Group check out the show notes at blacktobusiness.com/191

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

In the realm of entrepreneurship, especially for Black business owners, the journey often entails overcoming significant hurdles – systemic barriers, biases, and a lack of representation. In this episode, we're delving into the realm of game-changing strategies – those innovative approaches that not only level the playing field but tilt it in your favor.

For entrepreneurs facing these challenges, the quest for strategies that can tip the scales in their favor is constant. But fear not, because game-changing strategies are here to shift the narrative.

Join us as we explore the insights and expertise of Shequeta Smith, a visionary leader who has blazed trails in the entertainment industry. From her roots as a College Representative for Def Jam/Roc-A-Fella Records to her groundbreaking work in comics, films, and gaming, Shequeta's journey is a testament to the power of innovation and perseverance.

Throughout this episode, we'll delve into the practical steps you can take to identify opportunities for game-changing strategies within your industry. We'll uncover the advantages that come from leveraging your unique background and perspective, and we'll explore the pivotal role of storytelling as a foundation for transformative change.

From executing your strategies effectively to adapting and scaling them for long-term success, Shequeta will share invaluable insights drawn from her own experiences as a Black woman in the industry. So, whether you're a budding entrepreneur or a seasoned business owner, get ready to arm yourself with the knowledge and strategies you need to thrive in today's competitive landscape.

DURING THIS EPISODE YOU’LL LEARN:

• How to identify opportunities for game-changing strategies within your industry, even in the face of systemic challenges.

• Leveraging your unique background and perspective as an advantage in business, turning obstacles into opportunities.

• The transformative power of storytelling as a foundation for game-changing strategies, connecting with your audience on a deeper level.

• Practical strategies for executing your initiatives effectively, measuring success, and making necessary adjustments along the way.

• Adapting and scaling your strategies for long-term growth and sustainability, ensuring relevance and impact in a rapidly changing world.

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/190

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

In this episode, we're delving into a topic that's not just about industry specifics—it’s about creating meaningful change in our communities. We understand that as a Black entrepreneur, you're not just building a business; you're sowing seeds of transformation and empowerment. That's why we're thrilled to bring you this conversation with Quilen Blackwell, president and co-founder of Chicago Eco House, as we explore the powerful connection between urban sustainability and economic empowerment.

At the heart of today's discussion is the profound impact of urban sustainability initiatives. Through projects like Southside Blooms, Quilen and his team are turning neglected urban landscapes into vibrant hubs of activity, creating jobs, providing skills training, and instilling a sense of pride and ownership in local youth. We'll uncover how these initiatives are not only revitalizing communities but also fostering economic resilience and environmental stewardship.

DURING THIS EPISODE YOU’LL LEARN:

• The significance of urban sustainability for fostering economic empowerment

• How initiatives like Southside Blooms are transforming abandoned lots into vibrant community spaces

• The role of social enterprise in empowering marginalized youth and building resilient communities

• Strategies for overcoming challenges and scaling sustainable projects to reach more communities

• Practical ways individuals and businesses can contribute to urban sustainability efforts

But this isn't just a story about flowers; it's a story about empowerment. Black entrepreneurs like Quilen are leveraging their passion and expertise to address pressing social and environmental issues. And while the challenges they face may be daunting—from navigating regulations to securing funding—they're met with unwavering determination and a commitment to making a difference.

Quilen Blackwell brings a wealth of experience and dedication to this conversation. As the president and co-founder of Chicago Eco House, his mission is to train inner-city youth in sustainable social enterprises to alleviate poverty. The Chicago Eco House’s signature program, Southside Blooms, has garnered recognition through awards like the UL Innovation Education Award, Delta Institute BOOST Award, the Keep Chicago Beautiful Community Vision Award, and the African American Legacy Award.

Join us as we explore the transformative power of planting seeds of change and discover how you can be part of the blooming success of urban sustainability and economic empowerment.

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Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/189

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

Are you tired of hearing the narrative that real estate investment is reserved for those with deep pockets? Perhaps you've even bought into the myth that as a member of the Black community, the odds are stacked against you when it comes to building wealth through property ownership. It's a common objection, and it's one that Haltere Group's Dennis Earls and Mikael Pyles are determined to shatter. In this episode, we delve into a topic that's not just about real estate – it's about rewriting the script on generational wealth for the Black community.

DURING THIS EPISODE YOU’LL LEARN:

• The importance of collective wealth in overcoming disparities and seizing opportunities in the real estate market.

• Strategies for dispelling common myths and misconceptions about real estate investment, particularly within the Black community.

• The unique perspective and approach of Haltere Group as a Black-owned and operated entity in the real estate industry.

• Practical steps and criteria for aspiring real estate investors to evaluate and navigate investment opportunities effectively.

• The role of education, mentorship, and ongoing support in empowering individuals to build diversified real estate portfolios and achieve long-term financial success.

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Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Discover more about our guests, Dennis Earls and Mikael Pyles, as well as the impactful work of Haltere Group, by delving into the full show notes at blacktobusiness.com/188. Gain additional insights, access resource links, and connect with these experts.

Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist

In today's fast-paced world, the concept of "building without limits" resonates deeply with entrepreneurs striving to make their mark. It's about embracing the notion that success knows no bounds, and the only limits are the ones we impose upon ourselves.

That's where we come in. We understand the challenges and uncertainties that come with forging your own path in the world of business. That's why, in this episode of the Black To Business podcast, we're diving headfirst into the transformative power of building without limits, guided by the insightful wisdom of Kristen V. Carter.

Kristen's journey is a testament to the resilience and determination that defines the entrepreneurial spirit. As the founder of Trust Your Magic and Kristen V. Carter Entertainment, she's cultivated a legacy of innovation and self-belief, inspiring others to embrace their unique gifts and talents along the way. She served as Showrunner and Executive Producer for the live gospel music celebration "GOSPEL Live!" that recently premiered on PBS, hosted by luminaries Henry Louis Gates Jr. and Erica Campbell.

So, if you've ever felt stifled by the confines of convention or doubted your ability to reach your full potential, this episode is for you.

DURING THIS EPISODE YOU’LL LEARN:

• The transformative power of embracing a mindset of "building without limits" in your entrepreneurial journey.

• Practical strategies for trusting your innate talents and abilities to navigate challenges and seize opportunities.

• Insights into how negotiation and resilience play pivotal roles in achieving personal and professional breakthroughs.

• Effective ways to build and nurture communities around your brand or business, fostering meaningful connections and partnerships.

• Strategies for cultivating self-awareness and leveraging it to drive growth and success in your entrepreneurial endeavors.

Support:

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

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Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA

Connect with us on Instagram:

https://www.instagram.com/blacktobusiness/

Don’t miss an update! Sign up for our weekly newsletter:

https://blacktobusiness.com/mailinglist