Brewed Stories

User experience is crucial for the success of a coffee shop, as it directly affects customer attraction, retention, and advocacy.
A well-designed and enjoyable user experience can capture the attention of potential customers, foster loyalty among current customers, and stimulate positive word-of-mouth recommendations.
In an upcoming episode of Brewed Stories, we're excited to welcome Anezka Virani from Hucentric Design.
She will be sharing valuable insights and practical tips that coffee brands can apply to enhance their user experience.Connect with Anezka:

• Hucentric's Website - https://www.hucentric.design/
• Hucentric's LinkedIn - https://www.linkedin.com/company/hucentric/
• Anezka's LinkedIn - https://www.linkedin.com/in/anezkavirani/

This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla.

Whenever someone would ask me about the subject I would choose to learn if given the chance to go back to school, I always answered "Psychology". 

Understanding human behavior and learning about psychology fascinates me. To satisfy my curiosity, on the next episode of Brewed Stories, we have Zahabiya Rangoonwala sharing some of her insights into psychology. Here’s what you’ll learn:

- What is Psychology?

- Why is it important to learn and understand human nature?

- Why do people like to be in their comfort zone?

- How to deal with overthinking?

- Labelling your emotions; anxiety, stress, eustress - good stress, distress - bad stress

- What is happiness?

- What is ADHD? and what happens to someone who is diagnosed with ADHD?

- Do you experience anxiety due to coffee (caffeine)?

- Using sandwich method of communication to give critical feedback

- How can you discover your passion?

Shwetambari Shetty, who over the past ten years transitioned from banking to fitness instruction and entrepreneurship, has been a phenomenal force for change in the Indian fitness industry. Her efforts to increase fitness availability, affordability, and accessibility have undoubtedly been successful. Through her innovative approach, she has revolutionised the fitness industry in India, bringing it to the forefront of the health and wellness movement.

She has also served as an inspiration to innumerable individuals, demonstrating to them the power of determination to achieve anything. She continues to serve as a role model for many people due to her extraordinary accomplishments. On the upcoming Brewed Stories episode, we discuss:

• What did she consider as she changed careers?
• Why don't Gen Z’s feel energised all day long?
• How can you be more consistent?
• How crucial is mental wellness?
• When should you drink coffee—before or after working out?

Tata Coffee has over 10,000 employees and manufacturing operations in India and Vietnam. Tata Coffee now serves customers in over 40 countries and is the producer of the finest Instant coffee and Coffee Beans.

Mr Chacko Thomas is the CEO and MD of India's largest integrated coffee company (Tata Coffee), valued close to $500M and with an annual turnover of well over $150M, and is extremely passionate about digital transformation and CI.

On this episode of Brewed Stories you'll hear him speak about:

• What has his personal journey with coffee been like?
• What drives him to run a coffee-led business?
• How is India different from other coffee producing nations?
• How sustainable is Indian coffee growing culture?
• How is Tata producing coffee while being carbon negative?
• What is Tata’s secret sauce for retaining employees and keeping them in - line with the brand's purpose?

Shobit is a coffee enthusiast. He has been hosting coffee workshops and educating a lot of home brewers to start his coffee journey. A feather in his cap is the fact that he is also the Indian Aeropress Champion 2021. He was selected as one of only 23 students from the world to get admission for a Master's degree in Coffee Economics and Science from the Ernesto Illy Foundation. In this episode, we speak about:

How would he describe his coffee journey?
How do you pick yourself up from online or social media hate?
What has he been trashed for on Instagram and what does he have to say about it?
Tips for home brewers and starters who are just getting into coffee

The next episode is about three friends who started their coffee journey when they first were a part of the Aeropress championship. Sharang says he learned most of what he knows on the job. At the same time, they leveraged and scaled their businesses using each other's skills and expertise. He talked about his vulnerabilities in managing social media platforms, creating content and engaging. Using Instagram to get discovered but building loyalty through word of mouth and maintaining the product quality. This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla. Bloom Coffee Roasters Website - https://bloomcoffeeroasters.in/ Bloom Coffee Roasters IG - https://www.instagram.com/bloomcoffeeroastersindia/ Adhi's IG - https://www.instagram.com/adhibrews/ Manicpods's IG - https://www.instagram.com/manicpod/

There are very few people with whom you can talk deep shit about life. Be it comparison, spirituality, yoga, meditation, social media, ego, jealousy or anything else, I think we have talked about most things (over a cup of coffee). 

When I started this podcast, I always wanted to speak with people with different life approaches than mine. This particular episode is just the starting point for some of the topics we talk about in our offline world. 

In this episode, you’ll hear how my first impression of this person was different from what it is now. Does she crave fame? Has she ever compared herself to others, and how is yoga helping to overcome it? & many other things. 

This is just the first of the many episodes that I intend to record with this human. If you listen to this, ask her a question in the comments.

Tanvi's IG - https://www.instagram.com/tanvvirao/

Adhi's IG - https://www.instagram.com/adhibrews/

I have had a lot of interesting conversations about life's most difficult questions with my friends. Initially, when I started this podcast, I limited it to just coffee information. But somewhere I feel, I need to put out such conversations on record and let you'll know what we usually talk.

This is just the first of the many episodes I will be doing with my friends. In this episode, we speak about Overthinking, Decision Fatigue & Being Vulnerable.

Social Media Accounts

• Adhi's IG - https://www.instagram.com/adhibrews/
• Isha's IG - https://www.instagram.com/isha_bhutoria/
• Harshita's IG - https://www.instagram.com/harshitaa__/

If you've ever tried to build a community, you know that it's hard. There are so many people out there hoping to get your attention and convince you to join their cause. But what if you could do it differently? What if there was a way to build a thriving community that solves a particular purpose, and feels engaging?

Today on the podcast, we speak with Shubham on how he's building a coffee-led community at Somethings Brewing.

• Shubham's IG - https://www.instagram.com/matchawla/
• Adhi's IG - https://www.instagram.com/adhibrews/
• Somethings Brewing's IG - https://www.instagram.com/smthingsbrewing/
• Somethings Brewing Website - https://somethingsbrewing.in/

As per research, 92% of our coffee is just water. While many of us try to perfect many other parameters to make our coffee taste good, we just forget to put importance on water, which is the main constituent of coffee. 

The guests on today's podcast have been know for making coffee easy. They have built a product called mgic potion which would make your coffee brewing process simpler & at the same time help you get more extraction out of your coffee. In this episode, we speak about how did they get into coffee, What are some of the ways people can simplify the brewing process & behind the scenes of building Zura.

Buy Mgic Potion - zuracoffee.myinstamojo.com/

Dr Kriti's IG - https://instagram.com/drkriti.sharma?igshid=YmMyMTA2M2Y=

Zura’s IG - https://www.instagram.com/zura.coffee/

Binny’s IG - https://www.instagram.com/baristaonbike/

Neeraj’s IG - https://www.instagram.com/neeraj6462/

Adhi’s IG - https://www.instagram.com/adhibrews/