Brewed Stories

Pandemic has changed a lot of things including the way we consume coffee. Considering the WFH structure, all of us have been missing out on our usual dose of coffee while socializing at work or otherwise which has encouraged the coffee lovers to master their brew and learn how to make barista-style coffee at home. In this episode, I speak with Abdul Sahid Khan, Head Trainer, Lavazza India on how Lavazza has adapted to the needs of its customers through its products and machines during the pandemic and how the brand is empowering coffee lovers to brew and consume their favourite beverage at home, barista style. We also discuss some interesting trends in the coffee industry covering how brands are transforming into a cloud-based structure, how cafes have changed, how drones will soon be used to deliver coffee at home and more.

👨🏼‍🎓 What is the concept behind Lavazza's training centre?

🦠 What are the changing trends in coffee after the pandemic?

🍝 How's can Covid changed the way cafes are operating?

🍷 Why have people started loving Cold Brew?

☁️ What are cloud-based kitchen's? Will we see more cloud-based kitchens in future?

☕ Will coffee be delivered by drones in future.

🥤 Decomposable cups and GYOC (Get your own cup) trend?

Lavazza India

LinkedIn handle - https://www.linkedin.com/company/lavazzaindia/

Instagram handle - https://www.instagram.com/coffeenated.in/

Abdul Sahid Khan:

Instagram handle: https://www.instagram.com/abdul.sahidkhan/

LinkedIn handle: https://www.linkedin.com/in/abdulsahidkhan/

Email id: [email protected]

Ankita Chawla is a marketing consultant at one of the Big 4's.  She also shares insights on marketing, personal branding, design and Instagram growth (while skating). Listen to the next episode of Brewed Stories to hear our conversation about:

• What is a Personal Brand?
• What should someone do to maintain their Personal Brand in the offline world?
• How to say 'No' to people?
• What's the purpose of doing social media challenges? (like the 30 day reel challenge)
• Difference between eustress and distress.

In part 2 of our conversation, Rishabh & Akash talk about branding, creating goodwill, and consumer trends related to Veganism.

💡 What is the ideology behind the brand colour of Oat Mlk?

🥛 What makes their product stand out from others?

🤹🏻‍♂️ 3 tips on how can someone be different

🤗 How to create goodwill?

📚How do they plan to educate people about vegan products?

🌱What are the current consumer trends for vegan products?

Akash & Rishabh are both lactose intolerant. On the next podcast of Brewed Stories, both of them share valuable insights while building Oat Mlk. Their mission is to help people upgrade their everyday lives by making conscious decisions while consuming vegan products. This episode has been divided into 2 episodes. In part one of this conversation we speak about:

✈️ Why did they move from London to India, leaving a much better lifestyle?

🌱 Journey of Oat Mlk and the purpose behind making vegan milk

🧘🏼‍♂️ How important is patience in building a brand?

📖 How are they educating people on Oat Mlk and Vegan options?

🎯 What are the challenges that they are currently facing? How are they overcoming them?

I am extremely overwhelmed by the response to the last episode. In the previous episode, we discussed how to start a coffee business. We discuss marketing strategies, the social media presence of Tulum and building a community around coffee. 

💼 What marketing strategies worked for Tulum?

💻 Is it okay to be impulsive on social media or should your content always be panned?

☕ How important is it to make a coffee community?

💭 Though behind the tagline, "Nothing good in life is instant!"

Connect with Tulum Coffee:

Tulum's IG - https://www.instagram.com/tulum.coffee/

Tulum's Website - https://www.tulum.coffee/

Pallav's IG - https://www.instagram.com/pallavharia/

I was super excited to record this episode as this is the first live podcast that I have ever created. While virtual podcasts are easy and fun, there is a certain thrill in doing it in person. In this episode, I spoke with Pallav Haria from Tulum coffee about:

 🧳 Journey of Tulum Coffee and what was the initial idea behind the name of this brand?

⁉️ After two lockdowns and one pandemic, what are his biggest learnings?

☕ What is the best way to start a coffee roasting business? What are the first steps?

💰 What is the cost required to set up a coffee roastery?

🏢 What's the turnaround time in which you could expect your return on investment in this business?

👩🏼‍🌾 How important is it to maintain a good relationship with the coffee farmer/producers?

🏄🏼 What makes Tulum coffee different from other brands?

Connect with Tulum Coffee:

• Tulum's IG - https://www.instagram.com/tulum.coffee/
• Tulum's Website - https://www.tulum.coffee/
• Pallav's IG - https://www.instagram.com/pallavharia/

Kashvi is a BBA student who loves reading. A number of the posts on her Instagram account are about books, content, marketing, and quick tips. She is one of the very few people who have won the NFT as a giveaway from Veefriends.

In this podcast, we discuss:

 🎯 What is the success metric that one should look at while making content?

⏱️ Managing time and achieving the most out of it (Apart from college, Kashvi is moderating veefriends discord server, working at her family business, interning at Filter Coffee HQ, creating content for a couple of small businesses and copywriting for an influencer on LinkedIn.

🙋🏼‍♂️ What was the first instance when she started respecting Gary Vee?

🐣 What is something that you learn on Twitter that you cannot learn in schools in colleges?

Brewed Stories is available on your favourite podcast platform.

Follow Kashvi here:

Instagram: https://instagram.com/kashvireads

Twitter: https://twitter.com/kashvireads

Clubhouse: www.clubhouse.com/@kashvi

LinkedIn: https://www.linkedin.com/in/kashviparekh

SUBSCRIBE TO HER NEWSLETTER -- kashvi.substack.com

I met Sakshi in one of the conversations on Twitter Spaces. There, she said something about dreams which caught my attention. She has a very different and interesting take on life and on solving some of our difficult questions. 

On this podcast, you'll hear about:

🙋🏼‍♀️ What does Sakshi want people to know about her?

👩‍👩‍👧‍👧 Why does society accept people with shinny labels?

🧗🏻 Why should everyone design their journey?

🤹🏻‍♂️ What are the frameworks that society has designed for us, and why?

🎭 How can you avoid age anxiety? 

🤼‍♀️ Why you need to connect with yourself and avoid getting influenced by external factors?

🎯 How saying 'YES' quite often can change your life?

💭 What are dreams?

Find out what Sakshi has to say about life's most difficult questions.

Deepika Kapoor, founder of Enchanteas is the next guest on the podcast. She was not born with a silver spoon but with a tea spoon. Running this business for 25 years, they now export, import and blend teas procured from Darjeeling, Assam, Nilgiris, Himachal and many more places.

• How did Enchanteas start?
  
• Why are good quality teas exported and not used for home consumption?
  
• Many brands black-market their products by printing labels such as organic, sustainable, etc. How does it affect brands loyalty?
  
• Why is there a need for an autonomous body that is responsible for quality checks and maintaining international standards?
  
• Do people prefer exotic teas because they are appealing or do they also have health benefits?
  
• Why Matcha has become popular recently? Everything you need to know about Matcha.

Find Enchanteas on the following platforms:

• Instagram - https://www.instagram.com/enchanteas/
• Website - https://www.enchanteas.com/

Kaushal Karkhanis(exoticgringo), I still remember the first time I met him at a Travel Open Mic at Khar Socials. He narrated one of his stories from a trip to South America. I knew that this person was fun and insightful. He is also a fellow coffee lover. Listen out to our conversation about travel and coffee on this podcast.

🚋 How did his travel journey start?

🧳 Why is it important for every individual to travel solo at least once in a lifetime?

☕ Experiencing coffee culture in Colombia

✈️ Why is coffee procured from abroad more preferred over local ones?

🏖️ 3 of the best things learnt while travelling

🌎 Should you travel to undiscovered places rather than discovered places?

Connect with Kaushal:
Instagram: https://www.instagram.com/exoticgringo/

Twitter: https://twitter.com/kaushal

Youtube: https://www.youtube.com/channel/UCBN9SPtmFjscbI6UT6lMDMg