Sales & Marketing Stories by Concurate.

Sustainability is going to be one of the top priority for many companies in 2023. It's time to visit marketing and branding campaigns by all incredible brands to get inspired. In this short episode I have brought you a super inspiring campaign from Patagonia.

Today's story is about a genius marketer who newsjacked a trending commercial by Peloton bike company titled "A Gift that Gives Back". He created a video commercial titled "A Gift that Doesn't Give Back" for Aviation Gin that went viral in few hours. You must not miss this one!

A ten-year-old boy is helping an NGO - SOS raise funds by collaborating with big brands to recreate iconic ads featuring him and his friends. The brands are fueling marketing and branding efforts. People are getting food in Africa. It's a win-win. It all started with a boy making YouTube videos in November 2021. Hear the podcast to know more.

Yesterday, I was in a haven of toys, surrounded by aisles and aisles of toys - Lego, Barbie, Play Dough, educational toys, bikes, etc.
And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!

Can you cry and laugh simultaneously?
Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..

83 % of young adults in Singapore have myopia.
There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!

The journey from 'Alligator Pear' to 'Avocados,' from a farm to millions of tables across the globe, made possible via #Marketing!
Listen to the podcast to know how?

Content marketing
Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...

Grammarly's email marketing is quite inspirational. Listen to the podcast to discover how!

A fantastic book titled "22 Immutable Laws of Marketing" written by Al Ries and Jack Trout. It's an excellent read. Presented in the video are seven laws out of 22. You would love the insights offered.