Sales & Marketing Stories by Concurate.

In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened next resulted in accidentally huge success of the marketing campaign...

I had a life-changing moment yesterday. A few words from my husband changed my 'No' to a 'Yes' . The insight from those words contains a secret for retaining people with you whether it's employees or customers.

Life is 10% what happens to you and 90% how you react to it.

In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take inspiration from. Let's condition our minds to react creatively and not with annoyance in the negative events.

The story is of 2 friends in Canada, who decided to start a mattresses business. The story reveals how they went about it........

This podcast shares a wonderful story of a pool guy who changed the sales success for the River pools and spas from 75/250 to 110/150 pool installations. It was all made possible through a buyer centric content strategy.

According to Simon Sinek during this time of crisis #covid19; The companies with a finite mindset are in survival mode. The companies with an infinite mindset are in reinvention mode. Hear the podcast to know how beautifully has Airbnb reinvented in this time of crisis

We have probably seen companies going bankrupt. But rarely we get to see companies rising like phoenix after hitting the rock bottom. This is one such story. Under the leadership Mr. Paul Jones, CEO, LUX* chain of resorts and guidance from Mr. Ron Kaufman: LUX* resorts are TOP rated by thousands of their happy guests. LUX* has managed to curated Service Excellence DNA in each of its employee. LUX* makes vacation unforgettable for its guests. A beautiful memory to cherish always.

The story dates back to 1983, where David was selling CAD systems to architects in his first start up. The story tells how David squeezed 9 months sales cycle into a one day sales cycle. David strongly advocates that it’s important to get into customer’s mind and design your sales process around it.

What thoughts crossed my mind while I was looking for a preschool for my daughter and How her current preschool not just won me as a customer but also delighted me !

My little daughter , Just 2 years old, who keeps smiling all day long, who surprises me everyday by learning something new, who makes me laugh by doing a lot of cute stuff ......sometimes she would pick up a crayon and try to apply it as a lipstick ....sometimes she would wear her dad's shoes and walk around and that billion dollar smile on her face when she spots me in playing hide and seek, Oh Man! When she dances in full masti on some music ....my heart just melts. I feel so happy to see her progress from just sleeping for most of the time in a day to try eating on her own the way her little fingers hold tiny bites of paratha and sabji, the twinkle in her eyes when she eats a five star, the way she asks for an ice cream ......I feel scared to put her away in a school (unless I am sure that she is in right hands). Touchwood she rarely falls sick but I am afraid how will she fight infections at school. I know she feels super happy to be around children of her age. I also want to let her have fun time with peers like I do with my friends. All that I am looking for is a place where she can go for 3 hours , have fun with friends, explores new things, have different experiences, come and go with a smile.

Today’s story is about Farmgirl behind the farmgirlflowers. How she started with $49000 in savings and created the company having $23 Million in revenue. She believes however good your product is, if you do not market it well you cannot see an exponential increase in revenue. She shares a little hack which saved her in slump time. She is truly inspiring !

Hear more stories on www.concurate.com

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