Making Sense of Social Media | Digital Marketing for Small Business Owners

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing and digital marketing strategies that will get seen and can help get you results.

This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.

This week's guest is Jason Otis of Perk Brands (http://perkbrands.com) and he drops so much value in this episode, they literally blew my mind (you'll know what I mean as you watch it!). Jason has decades of experience that he shares with us. I hope you will get as much out of this episode that I know you can!

Thank you Jason!!

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If you are looking for hands-on learning and deeper connections with other small business owners just like you, join the waiting list for my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success! Our next onboarding date is May 1, 2024.

👉 http://www.yourmarketingmentor.online

--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.

This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.

This week's guest is my friend and AMAZING professional organizer, JoAnn Krall. JoAnn and I met many years ago on Snapchat, and have been internet besties ever since. JoAnn talks a lot about how making content, when it's not necessarily the most comfortable thing or easiest thing to do, is still entirely worth the effort and time that goes into it.

If you are at ALL apprehensive about making content or feel like you don't know where to start, this is a GREAT episode for you!

JoAnn can be reached at http://joannkrall.com, and she also has a freebie that you can access at https://joannkrall.com/7-steps. If you need hands-on learning and deeper connections with other small business owners just like you, come join my 6-week digital marketing group coaching program: Marketing Mentor. This is where I offer guided social media and marketing training: http://yourmarketingmentor.online.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today's guest expert is Rachael Mattice, a 13+ year veteran in the digital marketing world and founder of RM Creative Services in Los Angeles [http://rmcsofficial.com]. When I brag that Rachael provides masterclass-level strategies, I am not kidding. Her episode is so chock-full of brilliant tips, this is indeed a must-listen episode! Among the many quotes that really stuck with me from speaking to her is this; "engaging content comes down to the messaging that's integrated in it" - while that may sound obvious it certainly isn't common. Social media has evolved, are we evolving with it? My hope is that today's episode will help you with your marketing evolution journey. Rachael can be found here: LinkedIn: https://www.linkedin.com/in/rachael-mattice-content/ Instagram: https://www.instagram.com/rmcreativeservices/?hl=en Vimeo: https://vimeo.com/rmcreativeservices TikTok: https://www.tiktok.com/@rmcreativeservices Facebook: https://www.facebook.com/rmcreativeservices Threads: https://www.threads.net/@rmcreativeservices --------------------------- If you are looking for hands-on learning and deeper connections with other small business owners just like you, come join my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success!

👉 http://www.yourmarketingmentor.online

--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today's guest is Marcus Shaller, a 20+ year veteran in the marketing world. Marcus is a business coach who helps entrepreneurs, marketers, and leaders unlock their creative problem-solving potential. Marcus brought so much to the table today in our conversation about content marketing, it's worth the full listen! The quantity vs. quality topic, which is on every business owner's mind in 2024, is discussed, as are metrics, and which ones ACTUALLY matter, and so much more. I'm so grateful Marcus took the time today to be on Making Sense of Social Media podcast, you will learn a lot from him! You can learn more about Marcus on his website: http://marcusschaller.com. He also has TWO podcasts: https://podcasts.apple.com/us/podcast/attract-your-ideal-customers/id1627761593 and http://podcasts.apple.com/us/podcast/your-morning-spark/id1720799871 If you need hands-on learning and deeper connections with other small business owners just like you, come join my monthly marketing coaching group: Marketing Mentor. This is where I offer guided social media and marketing training, and LOTS of bonuses 👉 http://www.yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.

My podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today my guest is Kyle Hamilton of Birr Agency (www.wearebirr.com). Kyle drops some great tips on content marketing based on his knowledge and advanced experiences through his agency work.

Kyle's nugget about not being shy, and putting yourself out there was a highlight of today's episode as it is a consistent reminder we all need, whether we are a Sole Proprietor or running a Multi-Million Dollar Corporation.

Controlling the outcome is like herding cats, or having expectations of people in general. It's simply useless and will rarely (if ever) work. What DOES work is having structure and consistency. Kyle breaks down a lot of this for us today.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

I am bringing you interviews from marketers and small business owners all around the globe to talk about content marketing, social media, and small business success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Hey friend of the internet, today I want to make you aware of what to expect when hiring a social media professional.

There's a LOT OF NOISE out there today in this landscape of social media marketers, and a lot of fluff. Not everyone is who they say they are. That's why I'm making this video, so you know what to ask for, and what sorts of expectations you can have.

There are many MANY layers to quality social media marketing and management and I encourage you to be aware and do your research/homework.

There ARE a lot of great agencies out there, just be aware of the ones making outrageous promises of something that maybe isn't even that important (like 10's or 1000's of followers).

I'm just hoping to shed some light into this dark corner is all. I wish for you GREAT success in finding your perfect solution provider!!

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Want more? Get my Social Media Marketing Strategy for 2019 for FREE at 👉 https://bit.ly/2XIijzE

Come join us in Making Sense of Social Media 👉  https://www.facebook.com/groups/successfulsmmarketing/

Want to explore working together? Fill this out: 👉 http://bit.ly/KMCInfoGathering

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FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? Don’t feel bad, you’re not alone. 

In this video I’ll break down four ways on how to get better social media engagement through your Facebook marketing, without using Facebook ads or Facebook engagement bait. Facebook organic reach is not dead, I’ll prove it to you through explaining the Facebook algorithm. 

For even more ideas and guidance on social media strategy, get my free PDF download called “social media strategies every business owner needs for 2019” the link is right here! 👇

https://mailchi.mp/54585c970a38/socialstrategy 

Also, if you want to join a community of business owners just like you, I have a Facebook group where I drop up to date social media trends, tools, and tricks to help you navigate this often-tricky space. http://facebook.com/groups/successfulsmmarketing/ 👈

--- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

And so it was, Social Media Marketing World 2019 is now a thing of the past; I'm sure planning efforts of SMMW 2020 are well underway.

I'd like to share with you my three main takeaways from all of the live broadcasts, podcasts, and blog posts I read surrounding this annual "mecca-like" event for social media marketing professionals.

Video. Period, end of sentence. It's a must-do activity in your social media marketing strategies.

Authenticity. This may make your video marketing efforts a little easier because, quite frankly, gone are the days of backdrops, expensive lighting and sound equipment. A lot of today's video marketing consists of very real, raw footage where business owners and brands are just being PEOPLE. Let that sink in for a minute. People, just being themselves, is what converts in today's social media marketing.

Lastly, stop being everywhere if that doesn't serve you. I go into this in more detail in the podcast, but if Twitter isn't your thing, and your ideal client or target marketing isn't on Twitter, then don't Tweet! This is a massive shift for me, but it truly does make sense! And at the end of the day, that's what matters; making sense of social media!

If you are looking for some social media marketing training visit www.lorriklassen.com. If you are seeking social media management or strategies, www.klassenmarketing.co is where you want to look for more details.

--- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

I touched on confidence in last week's podcast, referencing that if you're not confident enough in your abilities or in your business choices then that very well may be a reason why you're not eager to learn how to use social media marketing to the best of your ability and towards your ultimate success!

This week I go a little bit deeper, and get somewhat personal with you, on my OWN confidence journey. A lot of what you see and hear has been LEARNED. I am not a naturally confident person, but recognize that if I want to achieve my goals, I need to figure out a way to be confident, so I've learned.

I reference Teri Holland on Instagram where she says (something like) imperfectly done is better than perfectly not done. 

Confidence is one of your main success ingredients. If you HAVE the confidence, you can achieve anything. If it's training or a strategy you need, please visit www.lorriklassen.com or www.klassenmarketing.co for more details on how I can help.

--- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support