Making Sense of Social Media | Digital Marketing for Small Business Owners

I'm going to approach a bit of a touchy subject this week, but an important one. Do you have confidence in yourself and your abilities as a business person? Sometimes, often to be truthful, I wonder if that's not a behind the scenes reason why people are still so fearful of using social media to market their businesses. I feel like, and have learned from personal experience, that if you are confident in yourself and your abilities you'll do whatever it takes to "push the buttons". I first approached this topic with Teri Holland over on her podcast, The Empowered Life (you can listen to her podcast here). That was the first time I had spoken of it publicly mind you, I'd been wrapping my head around the concept for quite some time already. Confidence can be a challenge, again, YEARS of experience with this. I have not always been the most confident person in the room, not by a long stretch, and I still have challenges to this day. BUT, even with understanding what lack of confidence feels like, I still did whatever it took to learn. That's where I feel people are using not using social media to market their business as an excuse. There are plenty of other reasons as well; they don't have time, they simply don't WANT to, they have no interest ... but, for those that do see it as a necessity (as I personally feel they should) and are still, years in, asking the most elementary of questions; then I'd challenge you to check your confidence in yourself and the business you're running. Perhaps there's something there.....lean into that. I hope I have not offended anyone or put you off, because it is never but my utmost intention to help you succeed with your marketing efforts using social media as your tool of choice. Are you in my Facebook group yet? I drop knowledge bombs weekly on social media marketing tips in there, give it a try! We'd love to have you! http://facebook.com/groups/successfulsmmarketing/. --- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

I had my marketing mind blown today based on one of Jay Baer's podcast episodes of Social Pros. The guest speaker Jay had on, Mark Schaefer, [Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion] has done a lot of research for his latest book and shared his findings. They are twofold: * any business that is using social media and ISN'T being as human as possible (e.g. limits on the AI, VR, etc. etc.) won't WIN right now * customers are the ones running our marketing; NOT our marketing These two concepts truly shook me. If we, brands and business (or those we run) are not making every effort to care for our online community (and offline for that matter) then we'll be lost. Marketing occurs THROUGH them now; more so than ever before in the history of social media marketing! Be human, speak in non-marketing methods, as it's those brands that humanize themselves that will win in today's social space. I encourage you to have a listen to Social Pros episode "Can Social Media Succeed without a Big Dose of Humanity" as it's very eloquently expressed and explained.  “Your brand and branding was something that you told people. Today, a brand is what people tell each other.” — @markwschaefer.  If you need help with pushing those buttons or telling your story in any way, please learn more about my social media marketing training course at lorriklassen.com. Thanks for spending some time with me, friends of the internet. I'll be back next week!  --- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

Fresh off the 2019 Oscars, I'm reminded once again the power of story! The same is true for marketing using social media as your delivery. Storytelling becomes story-selling! Why did you start? What keeps you in "the game"? Why do you love what you do so much? Who is your "north star" when it comes to you industry or niche? These are just SOME ideas of what you can talk about when you begin telling your story using social media. If you're nervous or unsure for any reason, simply practice. Go ahead and push buttons, you CAN'T break anything! If you need help with pushing those buttons or telling your story in any way, please learn more about my social media marketing training course at http://lorriklassen.com.  Thanks for spending some time with me, friends of the internet. I'll be back next week! --- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

Today I share with you why social media marketing strategies are like a VERY sharp ax, and why you need to be focusing on them more intently. Trust me, I'm speaking to myself as much as you as I fall off this wagon from time to time myself. At the end of the day, we should be doing everything we can to make the most of our social media marketing, and a great strategy will help you get there! Download my FREE Content Calendar [click here] and check out my full Social Media Marketing training program at lorriklassen.com. I know you'll love it!

--- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support

Every social media specialist is telling you video, video, video! I know, because I am too!

In this, my very first podcast episode of Successful Social Media Marketing, I'm giving you some practical advice on why videos are so important, and some tips that will hopefully make creating them a little easier.

If you are seeking help with your social media marketing please check out my training program, Social Media Marketing that Makes Sense, at www.lorriklassen.com.

--- Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support