Thinking Ahead: Your Leading-Edge Insights Podcast
by GfKThis is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Copyright: Copyright 2019 All rights reserved.
Episodes
UK Consumer Confidence Uncut April 2024
11m · PublishedIn this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the April 2024 results of UK Consumer Confidence Index. The overall Index score rose two points to -19, an encouraging development. People’s view of their own personal finances in the next 12 months held steady and the other four measures that make up the Index increased by between two and four points. There is a lot of ground to make up to get us nearer to the 50 year index average of -10, but the measures are moving in the right direction for now. In Data Guru Corner we discuss regional data and analyses.
January 2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>
Consumer Outlook 2024: Technology & Gen Alpha
28m · PublishedGfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
In this episode, we'll talk about:
- Technology saga – Leveraging our evolving relationship
- Post Gen Z - Gearing up for Gen Alpha
If you missed it, part one covered the fundamentals & sustainability!
UK Consumer Confidence Uncut March 2024
13m · PublishedIn this episode of Thinking Ahead, GfK’s Neil Bellamy and moderator Lucy Green discuss the March 2024 results. The overall Index score remained at -21 this month with no move from February. There was some positive news in the view of our personal finances in the next 12 months, which rose two points. However, the Major Purchase Index fell two points and the Savings Index declined by four points. The improvements in the overall Index seen most months last year have now vanished. Neil explains what these scores mean and the impact of the March 6th Budget on them. March’s Data Guru Corner focuses on sampling. Tune in!
January 2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>
Consumer Outlook 2024: The Fundamentals & Sustainability
21m · PublishedGfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
In this episode, we'll talk about:
- Focusing on the fundamentals - Getting back to brand basics
- The sustainability boost - The circular economy gains momentum
In part two, we'll talk all things tech & gen alpha!
The rise of the UK’s second-hand mobile phone market
16m · PublishedOne-quarter of all UK mobile phones sales in 2023 were for second-hand or refurbished handsets
Explore the dynamic shift in consumer behaviour within the UK mobile phone market in 2023, where a significant 25% of all mobile phones purchased were either second-hand or refurbished, up from the 19% in 2021. Join Lizzie Bailey and Chris Purnell, experts from GfK UK, as they unravel the intriguing statistics that underpin this trend. In this episode of the Thinking Ahead podcast, we delve into the motivations behind the surge in used and refurbished phone acquisitions. Gain valuable insights into the demographics of those opting for pre-owned devices and discover the driving forces behind their choices. Is it solely influenced by price considerations, or are environmental concerns playing a role in shaping this shift? Tune in now to unravel the nuanced layers of this evolving consumer landscape.
If you want to find out more, click here to read our press release.
UK Consumer Confidence Uncut February 2024
13m · PublishedThe Consumer Confidence Index took a knock in February, dropping two points to -21, with all but one of the measures that make up the topline score down. Our expert Neil Bellamy explains what’s happened and why the Personal Financial Situation metric remained at zero. In our regular feature, Data Guru Corner, he looks back over 50 years of data to evaluate how long it takes consumer sentiment to recover from a slump, and what this might suggest for a recovery this election year.
Future of Mobility 2024
11m · PublishedDiscover the pulse of the automotive industry in our latest podcast episode, where we unpack the Future of Mobility report from GfK AutoMobility™. From electric vehicle demand to consumer preferences, we dive into key questions shaping the market.
Tune in as we explore brand resonance, EV adoption hurdles, and the future of autonomous vehicles. Gain actionable insights for your 2024 business strategies in just a few minutes.
Living with Technology
25m · PublishedThe Living with Technology reportexplores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends marketers should consider for the year ahead.
The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.
UK Consumer Confidence Uncut January 2024
12m · PublishedIn this episode of Thinking Ahead, GfK’s Neil Bellamy and our moderator Lucy Green, discuss the January 2024 results of UK Consumer Confidence Barometer. With the main Index at -19%, UK consumers have started the year feeling positive. Neil explains what’s special about January and whether optimism is usual in the first month of the year. We focus on the Personal Financial Situation metric which reached zero after 24 consecutive months of negative scores. Delving into the results by income level tells a more nuanced story. In our regular feature, Data Guru Corner, Neil explains how the Index is composed, and why it is used to report confidence levels in the UK.
CMO Outlook Series: Sustainability
14m · PublishedOur CMO Outlook series does a deep dive on GfK's CMO Outlook report! The series covers several areas including sustainability, technology & AI, long-term brand building and more.
In this episode, we sit down with GfK's Managing Director, Consumer Insights to explore the sustainability realm of the report and how global marketers are setting the course for growth.
600+ marketing leaders shared their take on the state of marketing today, as part of our CMO Outlook Survey — the largest global study of its kind. We’ve distilled their insights here to give you granular coverage into key opportunities, trends, and challenges shaping the landscape across multiple regions and industries. To learn more about how CMOs are driving change in an evolving world, access the full report.
Thinking Ahead: Your Leading-Edge Insights Podcast has 91 episodes in total of non- explicit content. Total playtime is 36:43:19. The language of the podcast is English. This podcast has been added on November 23rd 2022. It might contain more episodes than the ones shown here. It was last updated on May 4th, 2024 19:14.