Wellness Renegades

Welcome back to another transformational episode of Wellness Renegades! I'm your host Jason Stein, and today, we are honored to have Michelle Grasek join us to navigate the tumultuous waters of the wellness industry post-COVID. Michelle, a veteran in the field, will shed light on the intricacies of marketing in our new digital era, especially for wellness entrepreneurs.

Together, we'll dive deep into the shift towards online marketing and the importance of understanding the essentials of SEO before pouring resources into digital strategies. Michelle brings her personal experience to the table, including the art of negotiation with ad firms and the critical analysis of whether increased online traffic genuinely converts into patients.

We also talk about

How COVID impacted wellness providers.

Understanding SEO manipulation and how to invest wisely.

Negotiating prices for ads or SEO investment.

Frustrations with insurance and considering going cash pay only.

Growth of telemedicine and potential outreach to rural areas

Links

Website: https://WellnessRenegades.com Instagram: @WellnessRenegades

For a full transcript of the episode, visit: https://shorturl.at/cdH37

Michelle Grasek Bio:

Michelle Grasek is the host of the Acupuncture Marketing School podcast. She's a practicing acupuncturist and marketing strategist and she's been teaching marketing, both online and in-person, over a decade. In that time, Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.

Through MIchelle's articles and online PDA courses, she aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips at michellegrasek.com and on social media @michellegrasek.

Social Links:

- Instagram: @michellegrasek

- Website: www.michellegrasek.com

- Acupuncture Marketing School online class [15 PDAs]

Creating Mushroom Topicals to Heal Pain

Join us in this riveting episode of the Wellness Renegade Podcast as we dive into the world of integrative medicine with Jonathan Conforti, co-head of product management at MYCO CLINIC. Discover how they've revolutionized topical treatments with their mushroom-packed products, offering natural anti-inflammatory and pain-relieving effects that smell great.

We talk about:

• From idea to market for MYCO CLINIC's topical products

• Inflammation's impact and pain relief through ingredients

• Offering free samples to promote MYCO CLINIC products

• New gummy mushroom sleep supplement coming soon.

Links: For more information on increasing profits without burning out visit: https://WellnessRenegades.com Instagram: @WellnessRenegades

For a full transcript of the episode, visit: https://shorturl.at/iyGO1

Jonathan Conforti's Bio:

Jonathan Conforti, a trailblazer in the health sector with nearly a decade of experience, is known for his transformative role at Aidance Scientific. His career journey, beginning in clinical software, reflects his dedication to bridging technology and patient care. Conforti's philosophy evolved, leading him to focus on natural pharmaceuticals years ago. At Aidance Scientific, he has played a pivotal role in innovating natural topical treatments, thriving in the company's two-decade-long tradition of success in natural health products. Most notably, Conforti spearheaded the launch of "MYCO CLINIC," a topical and upcoming ingestible products marking a year in the market. MYCO CLINIC topical pain relief products are the first to combine the anti-inflammatory benefits of functional mushrooms – including Reishi, Lion’s Mane, Cordyceps and Shiitake - with proven analgesics menthol and camphor. MYCO CLINIC's ingredients work synergistically to offer deeply penetrating rapid relief. MYCO CLINIC is available as an ointment, cream, oil and roll-on. Available exclusively to health care practitioners.

Additional Links:

If you are a licensed Practitioner, please take a moment to try the MYCO CLINIC - Click Here to Try MYCO CLINIC for Free

Marketing Trends: What's Working Now to Attract Patients Welcome, Wellness Warriors, to another empowering episode of the Wellness Renegades Podcast! I'm your host, Jason Stein, and today we're diving into a transformative discussion with the amazing Chen Yen. Chen's journey is nothing short of inspirational, as she transitioned from a traditional pharmacist to becoming a beacon of hope for holistic healthcare practices. We talk about:

• Social media - is it effective or not right now?
• Educate public, promote holistic care, and attract patients
• Predictions about future technologies and astrology
• Getting referrals from MDs

Links: For more information on increasing profits without burning out visit: https://WellnessRenegades.com Instagram: @WellnessRenegades

For a full transcript of the episode, visit: https://shorturl.at/jAHN4

Chen Yen's Bio:

Chen Yen is a 6 & 7-figure practice makeover mentor and founder of Introverted Visionary, helping introverted visionary holistic health practitioners grow fulfilling 6 & 7-figure practices in ⅓ of the time it typically takes, without having to do it the exhausting extroverted way. Acupuncturists & holistic practitioner clients who want to accelerate practice growth are able to create innovative practices that go beyond trading time for money.

Acupuncturists & practitioners who want to accelerate practice growth come to us to put them on the map speaking + attract MD referrals or create innovative practices that go beyond trading time for money.

Clients include American Society of Acupuncturists board member, former American Academy of Acupuncture and Oriental Medicine board Member, board members of acupuncture state boards, past President of American Association of Naturopathic Physician, past president of American Chiropractic Association Sports Council.

Additional Links:

How to Become an In-Demand Practitioner: by Sharing Your Passion & Knowledge as a Thought Leader: https://fillmyholisticpractice.lpages.co/newpatients (including how our clients are bringing in 5-26 new patients/mo) Winning the MD Referral Game: 3-5 Referrals/Wk from MD Referrals: https://getmoremdreferrals.com/grow Find out how Chen Yen can help you grow your practice faster: http://introvertedvisionary.com

Dr. Pranav Lad's background is a tapestry of rich cultural heritage and contemporary medical study, setting him apart in the field of medicine. His story is one of bridging worlds, drawing on deep-rooted practices from his birthplace in India and the advanced methodologies learned through western medical training. This dual perspective equips Dr. Lad with a unique vantage point to treat his patients with a holistic approach that honors both the ancient and the new.

In this episode we discuss:

● Rethinking His Medical Degree and Choosing a Holistic Path ● Spending More Time with Patients ● Identifying the Role of Digestion ● Understanding Ayurvedic Doshas ● The Power of Lifestyle Changes ● Finding the Journey of Poverty to Wealth

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades

Link to the script: https://shorturl.at/amDET Sponsors: JaneApp

Book a 1-on-1 demo to see Jane in action and get all of your questions answered. And if you’re ready to get started, use WELLNESSRENEGADES for a 1-month grace period applied to your new account. Dr. Lad's Bio and Website:

Dr. Pranav Lad, an accomplished physician with a diverse educational background, holds a BSc in Biology from the University of New Mexico, an M.D. from the Medical University of the Americas, and an N.D. from Sonora University University of Health Sciences. His passion for medicine extends beyond practice to teaching at the Ayurvedic Institute. Now, Dr. Lad is happily settled in Albuquerque, NM, where he dedicates himself to providing personalized care to his patients in his thriving private practice.

Website: https://www.healingartsofveda.com Facebook: Healing Arts of Veda

Arion Light's upbringing was a unique journey guided by hippie parents who firmly believed that money was the villain in life's story. As he navigated the twists and turns of his own path, a profound realization dawned upon him - money could either shackle us with stress or grant us the wings of freedom. In his career, he uncovered a powerful truth: the key to both entrepreneurial success and life fulfillment lies in the art of embodiment. Arion Light discovered that our choices shape our destiny, transforming the mundane into the extraordinary.

In this episode we discuss:

● Why Do Entrepreneurs Struggle with Money ● How We Can Create New Money Paradigm ● The Single Biggest Business Key ● The Two Steps to Creating a Healthier Relationship with Money ● Why Wealthy People Aren’t Bad ● Finding the Journey of Poverty to Wealth

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades

Link to the script: https://bit.ly/WRepisode17 Sponsors: JaneApp Jane is a HIPAA-compliant, cloud-based practice management software that offers a full suite of features to help acupuncturists run their practices more efficiently.

Here are a few ways Jane can help streamline your charting workflows:

● There’s no need to start from scratch. Pick and customize a chart or intake form from Jane’s Template Library, created and shared by our acupuncture community.

Book a 1-on-1 demo to see Jane in action and get all of your questions answered. And if you’re ready to get started, use WELLNESSRENEGADES for a 1-month grace period applied to your new account. Bio, Social Channels and Website:

Arion combines potent state mastery with clear business strategy so you can truly ravish your world with your gifts, make your unique impact on those you serve, and get paid. This is the ethos of The Embodied Business Institute. He lives in Victoria, Australia, by the Birrarung river, with his beloved son (a budding teen entrepreneur himself) and his dogs, and continues to write and create programs to inspire embodied entrepreneurs to grow their businesses, their gifts & their service in a truly authentic and unique way.

Wealth Warrior Meditation

Instagram: https://www.instagram.com/arion_light/

Facebook: https://www.facebook.com/wearewarriorsoflove

Website: https://www.embodiedbusinessinstitute.com/the-village

Lori Kennedy went sick to health and from clinician to business owner. As a 19 year old in college Lori hit a health crisis and was so sick she was unable to function. Western treatments were unable to help so she began to explore holistic medicine and found the power of movement and food to heal. Come listen as we learn more about her journey and how she helps other providers now.

In this episode we discuss:

● Why Bios Might Not Matter ● The Difference Between Business and Clinical Skills ● How To Move From Single Sessions to Programs ● Raising Your Business IQ with Books ● Western Medical Model and the Loss of Accountability ● When to Use AI and When Not To Link to the Transcript: https://bit.ly/WRepisode16

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades Sponsors: JaneApp Jane is a HIPAA-compliant, cloud-based practice management software that offers a full suite of features to help acupuncturists run their practices more efficiently.

Here are a few ways Jane can help streamline your charting workflows:

● There’s no need to start from scratch. Pick and customize a chart or intake form from Jane’s Template Library, created and shared by our acupuncture community. ● Speed up your charting by creating custom keyboard shortcuts that auto-populate sentences or paragraphs in your chart entries. This can be especially handy for documenting your most commonly used pressure points, treatment plans, and more. ● Add billing and diagnosis codes to chart notes and appointments at the same time for a convenient insurance billing experience.

Book a 1-on-1 demo to see Jane in action and get all of your questions answered. And if you’re ready to get started, use WELLNESSRENEGADES for a 1-month grace period applied to your new account. Bio, Social Channels and Website:

Lori Kennedy is first and foremost a mom to her two kids. She’s the Founder & CEO of The Wellness Business Hub, a global business development company for alternative practitioners and coaches who are starting and growing an online business. The Wellness Business Hub’s mission is to revolutionize how practitioners and coaches do business so they can have flexibility, freedom and financial stability while they transform lives for a living.

Instagram: https://www.instagram.com/lorikennedyinc/ Facebook: https://www.facebook.com/profile.php?id=507638994&ref=xav_ig_profile_web

Website: https://www.thewellnessbusinesshub.com/ What type of online program is right for you? https://www.wbhvirtualclass.com/program-type

Prepare for a journey as we delve into the fascinating world of Dr. Ken Weizer: Naturopath, Cancer Survivor, and intrepid adventurer. Dr. Ken's has been a stalwart presence at Providence Health Systems' integrative oncology clinic for the past 22 years. But what sets Dr. Ken apart is his approach to cancer care, one that prioritizes the well-being of the entire person, transcending the confines of a mere diagnosis. Join us for a conversation that may challenge your perceptions of cancer treatment.

In this episode we discuss:

• Going Beyond the Lump and Bump
• New Stats on Cancer and the Rise of Cancer
• What Are the Steps to Prevent More Cancer
• AI And the Next Generation of Practitioners
• Figuring Out What Works for Integrative Providers
• Trying and Failing in Life

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades

Link to Transcript: https://bit.ly/WRepisode14 Sponsors: JaneApp Jane is a HIPAA-compliant, cloud-based practice management software that offers a full suite of features to help acupuncturists run their practices more efficiently.

Here are a few ways Jane can help streamline your charting workflows:

• There’s no need to start from scratch. Pick and customize a chart or intake form from Jane’s Template Library, created and shared by our acupuncture community.
• Speed up your charting by creating custom keyboard shortcuts that auto-populate sentences or paragraphs in your chart entries. This can be especially handy for documenting your most commonly used pressure points, treatment plans, and more.
• Add billing and diagnosis codes to chart notes and appointments at the same time for a convenient insurance billing experience.

Book a 1-on-1 demo to see Jane in action and get all of your questions answered. And if you’re ready to get started, use WELLNESSRENEGADES for a 1-month grace period applied to your new account. Social Channels and Website:

Dr. Ken Weizer doesn’t use social media. He can be found at https://www.providence.org/doctors/naturopathy/or/portland/ken-weizer-1023148186

In this inspiring episode, we sit down with John Friess, serial entrepreneur, cofounder and CEO of Metolius Hemp. As Co-Founder and CEO of Metolius Hemp Company John and his team of co-founders are working to innovate the industrial hemp industry in a manner like no other company. They were recently awarded the ‘Most Pioneering CBD Company In North America’ supporting their vision and mission around what they deem the EXIT P.A.C.T. To learn more about EXIT P.A.C.T. visit https://www.mycannabis.com/metolius-exit-pact-harness-the-power-of-hemp-to-overcome-addictions/ In this episode we discuss:

• Hemp and the future of CBD
• How farms are decreasing and usage of CBD is going up
• Why most CBD products are under dosed
• How ramping production and minimizing quality is not the way to go
• And how John’s son with autism was helped with CBD

 

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/.  

Link to the Transcript:https://bit.ly/WRep14

Instagram: @WellnessRenegades Sponsors: JaneApp Jane is a HIPAA-compliant, all-in-one practice management software that’s loved by the acupuncture community.

 

Jane offers online booking, electronic charting, insurance billing, and integrated payments (to name a few) to help make your day-to-day easier. 

To learn more about Jane, visit jane.app/acupuncture-us

 

John Friess’s Bio:

 

John Friess is focused on founding and building the marketability, viability and exit ability of idea and emerging stage startups. He has worked with hundreds of startups and is currently the CEO and cofounder of Metolius Hemp Social Channels and Website:

 

Website: https://metolius.hemp

Instagram: https://www.instagram.com/metoliushemp

In this inspiring episode, we sit down with Dr. Khanita Suvarnasuddhi, an acupuncturist, chiropractor, and martial artist. Brace yourself for a wild ride as we unravel the secrets of content creation and perseverance. Driven by her passion for health and wellness, Dr. Khanita spills the beans on how she grew her Instagram following to over 300K and gives us a sneak peak into where she is headed next.

 

• How her scarf video and bleeding an acupuncture point where the pivotal point in her going ‘viral’
• What kept her going on social media when she wanted to quit
• How instagram and social media followers have attracted more patients
• Discovering her newfound love for hyperbaric chambers
• How her own life is creating a clearer vision for her channels and practice

 

Wellness Renegade Links: Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades

Link to the Transcript: https://bit.ly/WREpisode13 Sponsors: JaneApp: jane.app/payments   Free Trial: WELLNESSRENEGADE

 

Dr. Khanita’s Bio:

 

Approaching healing from an integrated perspective, Dr. Khanita blends her background of movement therapy, martial arts, chiropractic and Chinese Medicine to create a supportive environment for holistic transformation to take place. Social Channels and Website:

 

Website: https://arayaholistichealth.com/

Youtube: https://www.youtube.com/channel/UCBb7tMnxgd7QqOS54rcU_uA

Instagram: https://www.instagram.com/araya_hpm/

In this inspiring episode, we sit down with Dr. Andy Rosenfarb, an acupuncturist who specializes in Ophthalmology. Andy shares with us his journey from humble beginnings into becoming a millionaire acupuncturist. Andy also talks about How he went from fascination to obsession as he discovered the world of eye care and Chinese Medicine.

His humbling start and lessons learned as new acupuncturist presenting to Western providers Sharing about why he created an oil based eye drop that was needed in the marketplace. Leveraging his power of ADHD to make it a strength in running his practice. And his top tip in creating a positive Money Mindset in the field of acupuncture and wellness. Website: https://WellnessRenegades.com Google Business Profiles: https://wellnessrenegades.com/google-business-reviews/

Instagram: @WellnessRenegades

Link to the Transcript: https://bit.ly/WREpisode12

 

Dr. Rosenfarb’s  bio: Dr. Rosenfarb is a world renowned expert on Chinese Medical Ophthalmology, Ophthalmic Acupuncture, and Functional Integrative Ophthalmology. He has been specializing for over 25 years and has worked with thousands of patients from over 50 countries who fly into New Jersey to work with Dr. Rosenfarb. 

 

Links: Website: https://acuvisionacupuncture.com/

Facebook:  https://www.facebook.com/retinitispigmentosasupport

LinkedIN: https://www.linkedin.com/in/andyrosenfarb/