21 Handshake Marketing Podcast

In this episode we drill down into SEO basics and tactics that you can apply to starting thinking about how your business can dominate search engine rankings. From building a SEO friendly site to link building, this episode covers a lot of great information for businesses wanting to gain search authority for their industry. 

In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts. 

In this episode we talk about step 8 of our digital marketing solution which is all about using data and analytics to clarify your messaging. Our team discusses Google Analytics, Google My Business, SpyFu reporting and social media metrics and goes over why and how we use these platforms to assess digital marketing campaign, retarget audiences and determine if the data is aligning with the goal of the marketing efforts. 

In this episode we talk about step 7 of our digital marketing 9 step solution! Step 7 is all about digital dialogue and you can take your business from absent to engaged online. We cover what platforms you should be social listening on, why active listening is important and some pointers on how to engage online. This is a great episode to help you plan your digital dialogue presence next year. 

Online ads, digital ads, PPC, Facebook ads - multiple names for taking your content from passive to proactive! Aleks, Ashley and Sarah talk about why your content needs to go on the offense and how digital ad spend in your marketing budget can help you reach your target market. 

Content is still the most effective way from taking your brand from voiceless to vocal. Sarah, Aleks and Ashley discuss the 14 top content marketing pieces and how useful each one will be for any business marketing strategy in 2020. If your business does content, or is increasing content in the next year, this is a must listen episode. 

Our team discusses why your business needs a consistent social media presence. From correct logo sizes to colors and tone of 'voice' a social media strategy that focuses on brand consistency increases trust and authority. We also discuss 8 actionable tips on how to be and stay consistent! 

In this episode we talk about the 3rd piece in the foundation layer of our 9 step marketing solution! Your website hub is important as it is your real estate online and serves the purpose of connecting with visitors who are intentionally looking for your product and / or service and how that can meet their needs. In this episode we talk about how the website builds on your market research and brand story, what the difference between a website refresh and redesign is and then 7 reasons why you need to update your website now. 

This is a fun episode that dives deep into our 2nd 'box' of our signature solution digital marketing process! We talk about brand story and frequently asked questions our team receives regarding the 'why' a brand story and then all the 'what's' of a brand story. A great episode that goes over a foundational step to any marketing plan! 

In this episode, our team goes over the 1st foundation step in our digital marketing solution! Market research sets the foundation by defining your target audience, competitors and diving deep into how to use this data to clarify your marketing messaging.