21 Handshake Marketing Podcast

How do you measure success on social media? In this episode Sarah, Ashley and Aleks dive into what are key performance indicators for social media and what really matters! Track these metrics to determine ROI for your business when it comes to social media posting. 

Ashley and Sarah talk with Ryan and Steven from Podium about how to centralize touchpoints! If you have ever wanted more local reviews or a better way to capture your target audience phone number - then this is a super cool platform you want to check out! Check out this episode to discover how businesses are using reviews to capture better local SEO as well how you could be getting those reviews - simply by texting your customers as they are leaving the business! This is a really slick platform that we see being beneficial for all businesses - no matter the size or audience. 

Dr. Gabe Ellis joins our show today to discuss real life marketing tactics that he uses as a small business owner. He provides great insights into what it looks like to market not only to a consumer but to another business. Listen to discover why intent, authenticity and authority go a long way into both attracting and retaining new clients. 

Are you posting at the right time on social media to maximize engagement? That is the topic our team dives into today as we share the latest posting times from a new report from Sprout Social. What we find out may surprise you and will definitely help you craft a best posting time strategy. 

In this episode, Bruce, Operations Director from TBX Agency joins us to talk about the Value of User Experience on Your Website! Bruce has some great insights on why you should lead with content first when designing a new website, what user flow is on a site and what their system is to help businesses discover how best to give users maximum value when landing on their site. Whether you are struggling to get your website visitors to convert or are in the process of designing a new site, this episode is a must listen!

What is Google My Business? In this episode we tackle that question and how your business can use Google My Business to further local SEO results. From what it is and why your brand needs to be on it to new updates to the Google My Business platform - learn all about how you can further your brand's local story through the Google My Business platform.

Have you ever wondered why you need a website developer? Or what a website developer even does? (beyond just creating your website...) Join Aleks, Ashley and Sarah as they discuss frequently asked questions web dev questions with Gino Whitaker from Pixeler Interactive Group. We go over questions related to website design, SEO and why our team loves the functionality Wordpress sites offer for businesses of all sizes. 

Who is Mary Meeker? And what does she know about the Internet? Well ALOT! Listen as Sarah, Aleks and Isaac discuss the 2019 Internet Trends Report by Mary Meeker. There are some surprising trends - such as how mobile devices have for the first time surpassed TV for time spent among US consumers! And some not so surprising - new privacy laws will affect internet advertising. This is a 'report' you won't want to miss! 

Justin Herring joins our podcast to talk about why SEO is a long term strategy. Justin is an SEO expertise and owner of Yeah! Local an SEO agency located in Atlanta. Listen as we discuss why organic SEO is a long term strategy, if PPC ads help rank you faster and how your local Google listing and reviews can impact search engine ranking. This is an insightful episode you won't want to miss! 

Welcome to Season 2! In this episode, our newest 21 Handshake team member, Justice, interviews Sarah, Aleks and Sarah on what a digital marketing agency actually does! If you have ever wondered how our team spends their day doing social, video and SEO this episode is for you.