For Your Institution

Seth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth’s article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spending into decline for growth.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Guest Background | 00:07

The Journey of Seth Odell in Higher Education | 00:19

The Birth of Kanahoma | 03:39

The Challenges Faced by Higher Education Institutions | 09:38

The Role of Cadence Engagement Platform in Higher Education | 10:00

The Collapse of St. Rose and its Impact | 11:00

The Importance of Diagnosing the Disease Sooner | 23:31

The Need for Institutions to Move with the Market | 23:50

The Role of Real Estate in Higher Education Institutions | 24:48

The Importance of Online Programming | 26:54

The Role of Enrollment in Institutional Decision-Making | 28:59

Conclusion and Contact Information | 30:10

RELEVANT LINKS:

• Kanahoma - An Education Marketing Agency
• Seth Odell on X
• Seth Odell | Linkedin Profile
• How to Save a Dying College

Beth Wolfe, Executive VP of Enrollment Management at University of Charleston, joins FYI host Gil Rogers to get spicy as they mix the heat of Buffalo Wild Wings with the burning questions of enrollment management in higher education. They start off mild but quickly escalate, tackling topics from the pandemic's impact on college admissions to inventive strategies for keeping cool when the pressure mounts.

Beth imparts wisdom on the courage it takes to lead with innovation, make data-driven decisions, and stay genuine amid the dual challenges of professional life and also mango habanero hot sauce.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Structure of This Episode | 1:15

Mild - Beth’s Background | 3:23

Medium - Recent College Fair Roadshow | 6:51

Hot - What’s Different Now Post-COVID? | 11:30

Getting To Know Students’ Stories | 14:37

Biggest Challenge? Staffing | 16:21

Mango Habnero - Supporting Hybrid Opportunities | 19:44

Nashville Hot - How to Become More Data-Driven | 25:39

Contact Info and Closing | 32:36

RELEVANT LINKS:

• Beth Wolfe University of Charleston Faculty Profile
• Beth Wolfe LinkedIn
• Higher Ed Social Podcast
• Beth Wolfe on X
• Beth Wolfe on Instagram
• Beth Wolfe Email
• FYIP - Using Recruitment Time Right with Teege Mettille

Stephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments.

Stephanie also discusses a critical part of any marketing strategy - measuring success. She shares her insights on tracking and engagement rates, the significance of source attribution, and how to understand the impact of your efforts in this episode filled with valuable insights, practical tips, and a fresh perspective on higher education marketing.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Stephanie’s Background and History | 1:10

The Transformation of Marketing in Higher Ed | 4:51

Serving Different Audiences | 9:15

Personalizing Content and Experiences | 14:12

Prioritizing Personalization Efforts | 20:07

Marrying Online and In-Person Personalization | 23:45

Marketing Haircuts | 26:23

The Three Most Important Things | 27:55

A Year in the Future | 30:56

“How Did You Hear About…” | 35:36

Summary & Closing | 37:30

RELEVANT LINKS:

• Stephanie Geyer’s LinkedIn Profile
• University of Montana
• University of Montana Marketing Department

Paul LeBlanc, President of Souithern New Hampshire University, joins FYI host Gil Rogers to talk about the transformative power of education, and how you use it to reach the position of president of a university. We get a good insider’s glimpse into LeBlanc's thoughts by discussing his books - "Students First" and "Broken" - that challenge the status quo and call for a revolutionary shift in higher education and care systems.

We explore the intricate world of online education, AI technology, and theorize about the effects. The pandemic has also thrown us into a whirlwind of change, impacting mental health and the learning experiences of students. Paul shares how can we mitigate these effects.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Paul’s Background and History | 1:19

Remembering High School Teachers | 4:14

Why Did You Do The Hard Thing? | 6:46

Takeaways From The Books | 13:16

SNHU and Virtual Learning | 23:33

Learning During Covid | 28:59

Paul’s AI Outlook | 35:12

Contact Info and Closing | 39:07

RELEVANT LINKS:

• Paul LeBlanc Email
• SNHU President’s Corner
• Paul LeBlanc LinkedIn

Dr. Gregory Williams, President of Odessa College, joins FYI host Gil Rogers to the importance of fostering a student's sense of belonging on campus and challenging the conventional educational system to create improved solutions. If you've ever wondered how to increase student persistence, retention, and success, this is an episode you can't afford to miss. Gregory explains the four principles he enacted at Odessa College, the positive impact eight-week courses have on faculty and students, and he and Gil discuss the art of being flexible in policy-making to keep students in mind.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Gregory’s Background and History | 0:49

Why is Student Belonging so Important? | 2:37

How Gregory got into Education | 6:48

Principles for Successful Faculty | 10:10

Flexible Policies | 13:33

The Role of Technology | 20:18

How to Use Resources Wisely | 26:21

The Optimistic Perspective | 29:09

Summary & Closing | 31:43

RELEVANT LINKS:

• Gregory Williams Email
• Gregory Williams Twitter Profile
• Gregory Williams LinkedIn Profile
• Odessa College Welcome From the President

Caitlin Runne-Janczy, Chief Academic Officer at Science Interactive, joins FYI host Gil Rogers to share her expert insights into the world of online science education, also revealing some fascinating findings from the recently published Annual Lab Report.

Caitlin talks about how the COVID-19 pandemic's abrupt push towards online learning has undoubtedly left its mark on education, especially in the scientific realm. But also how now we have a chance to distinguish between emergency remote education and true online distance learning. Caitlin also gives some predictions on the future of online science education. From the importance of hands-on components to the coexistence of online and on-campus learning, listen in for a compelling exploration of online science education's current state and promising future.

For Your Institution Podcast is a production of Mongoose Research.

CHAPTER TIMESTAMPS:

Intro | 0:00

Traveling for Conferences | 0:42

Caitlin’s Background and History | 3:53

What Does Science Interactive Do? | 6:42

Online Lab Benefits | 9:25

Annual Lab Report Findings | 10:19

Distane Learning vs Remote Learning | 12:55

Surprising Report Results | 15:27

Concerns With Online Courses | 17:54

What is Quality Matters? | 22:57

Caitlin’s Outlook on the Future | 24:38

Contating Caitlin | 28:31

Summary & Closing | 28:48

RELEVANT LINKS:

• Caitlin’s LinkedIn
• Science Interactive About Us
• FYIP: Sasha Peterson Episode
• Science Interactive 2023 Annual Lab Report

Brad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to give his unique perspective on the new FAFSA, based on his own experience with Higher Education. Hear about how the new FAFSA is set to redefine Higher Ed.

Brad talks about how FAFSA and the new Student Aid Index on student success and institutional health are connected, and the implications this could have on the eligibility of students. They also discuss how Artificial Intelligence could redefine financial aid modeling strategies. This episode is a must-listen for anyone keen on understanding the future of financial aid and its implications on higher education.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Brad’s Background and History | 0:09

Changes With the New FAFSA | 4:57

What Are Colleagues Talking About? | 7:57

What Happens When the Money Runs Out? | 11:13

What Should FAFSA First-Timers Know? | 15:13

Five Years From Now | 18:34

Summary & Closing | 25:16

RELEVANT LINKS:

• Brad’s Email Address
• Brad’s LinkedIn
• Brad’s profile on JMU

Emily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about how her company, HAI (Human and Artificial Intelligence) Analytics, uses predictive modeling to help institutions make decisions. They discuss how Emily’s love of numbers eventually led to founding her company, also what’s happened to the middle class, how that has affected higher ed enrollment demographics, and what the new age of AI means for technology and data in Emily’s estimation.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Emily’s Background and History | 0:37

Loving Numbers and Data | 4:17

Insourced Approach vs Outsourced Approach | 7:56

Affording College as the Middle Class | 14:38

Hiring For Admissions Teams | 19:28

The Need to be Data Driven | 21:39

Summary & Closing | 24:29

RELEVANT LINKS:

• Emily Coleman’s Profile on LinkedIn
• HAI Analytics Website
• HAI Analytics Contact Page
• FYI Podcast with Teege Mettille

Jeff Selingo, bestselling author and podcaster, joins FYI host Gil Rogers to explore the future of Higher Education through Jeff’s predictions and insight. They examine the current state of college admissions, grapple with the challenges enrollment teams face, and stress the importance of skill-focused education over traditional majors. They also dissect the potential role of AI in reshaping the admissions process and student experience. They break down how AI can facilitate more human interaction, assist students in essay editing, and revolutionize the entire admissions process. Listen as they delve into the potential of a one-stop method and the crucial role of a VP for enrollment in enhancing the student experience.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Jeff’s Background and History | 0:45

What Jeff’s Currently Working On | 5:38

What is a Workplace? | 8:35

The Impact of AI in the Future | 11:03

The Scale of Admissions | 14:10

Connecting and Supporting the Student Experience | 17:48

Creating a New Office for Current Students | 22:23

Connecting with Jeff | 25:04

Summary & Closing | 21:02

RELEVANT LINKS:

• Jeff Selingo Website
• Subscribe to Next Newsletter
• Future U Podcast
• Jeff Selingo LinkedIn Profile
• Jeff Selingo Threads Profile
• Jeff Selingo Twitter Profile
• Jeff Selingo Instagram Profile

Join FYI host Gil Rogers for the second half of conversations from the 2023 NACAC Conference. In this episode, Gil’s guests address the hurdles of college affordability, financial aid, and guiding students to the right educational institutions. They also dissect alternative pathways like community college and trade school, and discuss the best ways to support students in their transition from high school to college during these unprecedented times.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Guest Intros | 0:35

Predicting the Future of Higher Ed | 2:12

Direct Admission | 4:33

Early Decision | 10:00

First Generation Students | 14:19

Focus on Branding | 19:13

Advice and Optimism | 20:41

Summary & Closing | 23:48

GUEST CONTACT LINKS:

• Carlos Cano LinkedIn
• Carlos Cano Twitter
• Courtney Minden Email
• Dana Lambert Email
• Jen Nuechterlein LinkedIn
• Kaila Groben Email
• Kaila Groben LinkedIn
• Kevin O’Sullivan Email
• Kevin O’Sullivan LinkedIn
• Kevin O’Sullivan Twitter
• Sarah Smith Email
• Scott Novak Website
• Todd Rinehart Email
• Todd Rinehart LinkedIn
• Todd Rinehart Twitter
• Janey Stephens Email
• Elora Thomas Email