Infinite Global

On this edition, Gill Henderson discusses her role at the LCC and its recent short relocation at Elephant and Castle. Henderson talks about the importance of building on existing relationships with local stakeholders and working more imaginatively with local communities to create an integrated place. Henderson also talks about her previous work on the redevelopment of Kings Cross and the lessons that have been brought to the Elephant and Castle project.

On this edition of the Infinite Global Podcast, we take a closer look at how firms are learning from sectors outside law to develop their Business Services offering. UK law firms have placed greater importance on recruiting better Business Services staff over the last few years, resulting in brand new roles being developed in areas such as Innovation, Pricing, Diversity & Inclusion, Client Relationship Management and Tech. We sat down with Tim Skipper, Managing Partner at legal recruitment firm Totum Partners, to discuss the increasing investment being made in Marketing and Business Development within the sector, in addition to revealing why his firm has banned the term ‘non fee earner’.

Professional services and advisory firms are gradually coming to terms with the growing number of individuals within large organisations utilising their personal social media channels as business development tools. This edition of the Infinite Global podcast takes a closer look at the trend, exploring how firms can empower their stakeholders to benefit both the business and the individual. We sat down with Daniel Daggers, partner at real estate firm Knight Frank, to discuss how social media has expanded his reach far beyond more traditional marketing channels. Daniel also explains the ‘Eureka moment’ when he realised how social media could connect him with new clients and generate referrals for Knight Frank. In addition, this episode looks closely at how professional services firms can personalise their brand by supporting key stakeholders to build their own digital presence whilst still supporting the wider business.

From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, the latest Infinite Global podcast explores the opportunities and challenges for law firms taking a fresh approach to marketing. More than 1,500 professionals converged on Atlanta last week for the 2019 Legal Marketing Association Annual Conference, looking to gain valuable insight into recent developments in the sector. With this in mind, we caught up with Jennifer Johnson Scalzi, Founder of Calibrate Legal, to record direct from the event. Hosted by Infinite Global CEO Jamie Diaferia, Jennifer discusses the importance of looking outside the ‘law bubble’ to see what is working in other professional services organisations and how firms can distinguish themselves in a crowded field. The episode also looks at social media use in the legal sector and how some firms are falling short by using platforms like Twitter for the wrong audiences. Tune in and enjoy. Visit the Infinite Global website to find out more about the work we do with legal and professional service firms. www.infiniteglobal.com

Infinite Global’s Tal Donahue caught up with Chris Wilkinson, Founder of WilkinsonEyre, one of the world's leading architectural practices, to find out more about his ideas on placemaking.

The first edition of Infinite Global's podscast focusses on placemaking, a topic that continues to be front of mind for the property industry as we grapple with issues from the housing crisis, to the revolution in the retail market, to the growth of smart cities. We are joined by Alexander Lewis, Partner in the Residential Development team at property consultancy Knight Frank. Alexander has been working at Knight Frank since 2003, with a focus on residential development in Central London on how to make the most out of their assets in addition to selling land to developers.