Curious & Cuirky

*Baseball is Back! Everyone’s talking about the Dodgers $1.21 billion spend on players in the offseason: But A “Little Team That Could” is out-strategizing the competition and B2B strategic marketers can learn a lot from them.

*The Post-Covid Workplace Revisited - Where are we now? What does this mean for future skills in the workplace?

*March Madness Fever! Everyone is talking about Caitlin Clark and how she has changed women’s basketball and unlocked a new fanbase. What drives the fanbase to align with teams, players and how can we leverage this in our organizations to drive more engaged and passionate cultures.

Moderator: Tim Boyd

Producer: Tracylynne Williams

In this episode, we discuss the following:

*Ozempic & other weight loss drugs are having such a significant impact that company heads are calling Novo’s CEO for advice on what to expect for their industry. How might this trend impact your business?

*What can we learn about building more productive – and innovative – teams from Google’s Project Aristotle research study? And how might AI be used to add an important “plus element” to the Aristotle research findings to help these high-performing teams be even more creative? Curious? Let’s find out!

*Current research suggests that networking works well for men, but not as well for women. Let’s explore this and discover ways for women to better leverage business relationships.

*Any catastrophic event in Taiwan, whether caused by human or environmental factors, would have a rapid and financially damaging impact on global supply chains that could significantly outstrip that experienced during Russia’s war on Ukraine. In a blockade scenario, the most significant disruption to global economic activity would come from a halt to Taiwan’s trade with the world, particularly in semiconductors. Associated disruptions to global supply chains—especially in major chip-consuming sectors such as electronics, automotive, and computing—would have grave repercussions for the world economy. Global trade with China would also decline due to a contraction in global trade financing, shocking the global economy and potentially triggering debt crises among China’s more fragile trade partners.

How should companies prepare for this possibility?

*Leading with empathy through turbulent times - Lessons learned from the recent aerospace downsizing that have rocked the industry.

Moderator: Tim Boyd

Producer: Tracylynne Wiliams

In this episode, we discuss:

*Looking backward to innovate forward? Highlights from Time Magazine’s list of the 200 Best Inventions of 2023 tell us that taking inspiration from the past can be an effective creative strategy for inventing the future. Curious? Let’s find out!

*There is an enormous shortage of supply chain professionals able to tackle known supply chain issues. This supply chain talent gap has created what Deloitte refers to as the “supply chain paradox.” This paradox exists because companies continue to prioritize investments in their “digital supply chains” while failing to view supply chains as a driver of innovation. As Deloitte put it in a recent Forbes article, “It seems likely that companies aren’t taking full advantage of their digital investments because they don’t have the talent to do so.” This consultant thinks participating supply chain companies are going to have to develop their talent or collaborate on the development of supply chain apprenticeship programs.

*The “cookie-less” future: What does Google’s decision to eliminate cookies - a tool used to track user’s past searches and website visits - mean for B2B marketers? Three imperatives for B2Bs who want to personalize user experiences.

Moderator: Tom Spitale

Producer: Tracylynne Williams

In this episode we continue with our AI theme and discuss the following:

*What type of impact is AI already having on Strategic Marketing? How are different industries utilizing AI to develop and deploy their strategies? What ideas can you apply to your business immediately?

*What were some of the highlights from Time Magazine’s list of the 200 Best Inventions of 2023? (Part 1). Could the creative use of generative AI programs have helped anticipate some of these extraordinary, even life-changing new inventions? And now, in 2024, can AI help improve them? Let’s find out!

*Benefits of AI in Change Management - how AI can contribute to improved decision-making in Change Management: Part 2

*There is no element in supply chains where AI will result in labor reductions as it will in warehousing. Warehousing practices of receipt, inspection, putaway (storage), retrieval, preparing for distribution, and shipping will see nearly total automation in the next 10+ years. One researcher expects warehouse direct AND indirect labor to see more than a 50% reduction in required human work by 2030, likely going to >80% by 2035. What are the AI-based technologies that will drive this? Is this a good thing? What are the benefits? Where will the displaced workers go?

*How is AI changing leadership decisions and the art of team building?

Moderator: Tim Boyd

Producer: Tracylynne Williams

*How AI Can Help B2B Marketers Differentiate Their Products - when it comes to AI for B2B marketers, most of the conversation is about content creation and customer service applications. However, the biggest impact for strategic marketers could come from using AI to create needs-based, customer-centric offers and value propositions that are truly unique in the marketplace.

*How AI Can Help Create Extraordinary Innovation Centers (Part 1): Moonshot Factory. Research Lab. Skunk Works. Center for the Future. Think Tank. Corporate Innovation Centers have many names… but whatever you call them, they all now have the opportunity to make increasingly important contributions to the productivity, profitability, and growth of their parent organization by leveraging recent advances in generative AI. With the publication this week of Bryan Mattimore’s new book, Islands of Invention, How to Create Extraordinary Innovation Centers, we’ll explore how AI can become a critical “partnering tool” in helping these unique institutions make even more valuable contributions to the success of their organization…now and in the future!

*Benefits of AI in Change Management - how AI can contribute to improved decision-making in Change Management

*Generative AI models offer substantial benefits in factory equipment predictive maintenance. Generative Adversarial Networks (GANs) or Variational Autoencoders (VAEs), can be used to augment limited datasets by creating “synthetic” samples that follow the same underlying patterns as the original data. This is particularly valuable in applications where obtaining large datasets can be challenging. For predictive maintenance, synthetic sensor data can be generated to simulate various equipment conditions and failure scenarios, enabling rigorous testing of algorithms and models. Also, Gen AI models can prove beneficial in addressing imbalanced data issues, especially when rare failures or anomalies are present. By synthesizing instances of such scenarios, generative AI mitigates bias in predictive models and enhances their overall performance.

*AI Powered Mentoring Tools

How can the use of AI tools aid us in the development and execution of mentoring programs and what are the current limitations? Can we receive more value from using these tools or is it just different?

In this episode we discuss:

*There’s a lot B2Bs can learn from Taylor Swift about strategies for intellectual property (IP) and business relationships.

*Want to be more productive, complete tasks quicker, and produce significantly higher quality work? A new, joint Harvard Business School and Boston Consulting Group study of 758 BCG consultants has found that with the help of AI programs, you can. Let’s dig deeper into the findings – and ramifications – of the 54-page HBS/BCG study: the questions it raises, and the new organizational approaches, processes, and programs it might imply for all employees in every department and every level.

*Ten years ago Twinkies disappeared. Now the Twinkie is worth billions. This question is: What does this teach us about Change Management?

*Traditional AI (the “analysis super app”) can provide numerous benefits in supply chain management. Supply chain organizations are beginning to experience benefits from Generative AI (the creative super app). These benefits are mostly achieved when tangible intrinsic and extrinsic data are tested against near-limitless scenarios that require the addition of disparate information to determine outcome probabilities and risks. With generative AI, supply chain professionals can look at dynamic consequence streams through layers of supply chain providers and determine real delivery expectations, component/ingredient price movements, and probable points of supply chain disruptions… and provide creative solutions that address the probabilities.

*Realizing the Value of High Impact Mentoring

Moderator: Tim Boyd
Producer: Tracylynne Williams

In this episode, we discuss:

*Storytelling is one of the hottest topics in business over the last couple of years. Strategic Marketers are embracing the topic as a way to differentiate their brands, gain the attention of buyers, and convince investors and managers to fund their plans. Find out why storytelling works and how to do it for both external and internal audiences.

*Seasonal Innovation! Welcome Fall with the 20th anniversary of Starbucks’ Pumpkin Spice Latte, and over 2.9 billion online views of “pumpkin spice.” It begs the question: Should you be innovating seasonal new product innovations… all year round? Let’s look at some of the challenges – and opportunities – of creating seasonal new product offerings.

*The two most obvious benefits of robots are (1) labor cost savings, and (2) precision exceeding that of a human. According to IBM, there are additional benefits that may be even more important. In this C&C presentation, I will discuss these additional benefits and share what IBM logistics specialists believe to be the REAL path to automation in warehousing.

*Peloton and Lululemon – together they are stronger! Without this partnership, it was unclear how Peloton was going to grow. This is also a great example of Competition & a Creative Strategy that even B2B companies can learn from.

Moderator: Mary Abbazia

Producer: Tracylynne Williams

In this episode, we discuss:

*DeBeers, who has been the market leader for decades - may no longer be the price leader as they try to respond to new market trends and technology (lab-grown diamonds). What can you learn about your market leadership & pricing power?

*We know that “X” marks the spot, but should it also be a “trade-in” (and “trade-off”) for the well-established Twitter brand/trademark? And.. will the trademark attorneys at Microsoft and IBM have something to say about this? Let’s find out what’s in a name (and a letter!)

*Hi Barbie!…Will the CEO’s IP Push Help Drive Mattel’s Transformation from a toy manufacturing company to an IP-driven, high-performing toy company?

Moderator: Mary Abbazia

Producer: Tracylynne Williams

In this episode, we discuss the following:

*Barbenheimer – a great demonstration of Co-opetition & Segmentation. It provides several best practices for B2B companies to consider in their industry.

*Back-to-school…of the future! How might AI affect teaching and learning, both positively and negatively? Let’s find out!

*How do you move thousands of musical and sound instruments, a stage the size of a football field, and enough special effects devices to 37 venues for 74 3-hour shows without a hiccup? Meet the logistics team supporting Taylor Swift’s Eras tour… masters of “failure is not an option” logistics management.

*The Hollywood strikes: What are the issues and how are they more relevant than you might think?

Hosted by Tim Boyd

Produced by Tracylynne Williams

In this episode, we discuss:

*What can B2B strategists learn from the PGA/LIV Professional Golf Merger?

*How important is failure to successful innovation programs?

*The return to office wars - are they over?

*Urban apartments

*The Amazon Go Experience: Sacrificing your data for convenience

Hosted by Tim Boyd

Produced by Tracylynne Williams