For Professional Photographers

Pricing our products is one of the hardest parts of what we do. Price to high and you don’t get any clients. Price to low and you don’t make enough to stay in business. So how do you price what you do in a way that makes sure you are making enough for your services AND attracts a loyal client base? Don’t worry, Chris can help you out with all of that in this episode.

Selling any product like wall art (or albums) to every single client is something that is possible. In this episode Dorie walks through the most important things you can implement into your workflow that will greatly increase your chances of selling wall art more consistently.

One of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about how photographers can learn how to stop overthinking and move forward in their business.

Selling an album (or the product of your choice) to every single client is something that is possible. In this episode Dorie walks through 10 things you can implement into your workflow that will greatly increase your chances of selling an album more consistently.

Stefany Ficut started a photography studio after moving here from Europe. She didn’t know how to sell, or how to serve her clients the way she wanted to. After investing in a lot of education and planning, she has grown her studio to be a leading luxury studio featuring A product based business model and exceptional customer service. You don’t want to miss this episode.

Shamika of Aria Rose Photography in Dallas Texas is my guest today and we discuss her journey into being a truly creative artist vs. just a camera for hire. Her studio features beautiful one of a kind art tailor made for her clients. I loved hearing about her process for creating her gorgeous images and learning about her sales process.

In this episode Dorie discusses why you need to have a strong follow up strategy and how you can create one.

In this episode Dorie talks about a conversation she had at a dinner party with a person who was unhappy with their photographer. Why were they unhappy and how can we avoid our clients having conversations like this in the future? She breaks it all down on this episode of the Focal Points Podcast.

Sometimes the idea of adding products to our product line is simply overwhelming. Especially when we are starting out and we want to add everything all at once. If you are feeling anxious and overwhelmed at adding products and don't know where to start, you are in the right place. In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for their clients.

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between. Learn some of the behind the scenes marketing tactics that are used to get you to buy and what she looks for in a course or instructor before she hits the purchase button.