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Marketing with Dr Hafihz

by Dr Hafihz

🎙️In this podcast, join me as we talk about all things marketing.☕

Episodes

Law 3: The Law of the Mind

2m · Published 12 Jun 13:17

Review of Law 3: The Law of the Mind from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

Law 2: The Law of Category

3m · Published 12 Jun 12:58

Review of Law 2: The Law of Category from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

Law 1: The Law of Leadership

3m · Published 12 Jun 05:59

Review of Law 1: The Law of Leadership from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

How risk affects brand loyalty

4m · Published 15 Apr 13:17

Reference: Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence & Planning.

How to motivate others to try new technologies

5m · Published 14 Apr 11:16

Reference: Davis, Fred D. (1989). "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology." MIS Quarterly, 319-40.

How to communicate service experiences online

5m · Published 13 Apr 14:14

Reference: Hult, G Tomas M., Pratyush Nidhi Sharma, Forrest V. Morgeson III, and Yufei Zhang (2019). "Antecedents and Consequences of Customer Satisfaction: Do They Differ across Online and Offline Purchases?" Journal of Retailing 95 (1), 10-23.

Marketing with Dr Hafihz has 6 episodes in total of non- explicit content. Total playtime is 24:52. The language of the podcast is English. This podcast has been added on November 25th 2022. It might contain more episodes than the ones shown here. It was last updated on March 26th, 2024 09:14.