How to communicate service experiences online
5m
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Marketing with Dr Hafihz
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Reference: Hult, G Tomas M., Pratyush Nidhi Sharma, Forrest V. Morgeson III, and Yufei Zhang (2019). "Antecedents and Consequences of Customer Satisfaction: Do They Differ across Online and Offline Purchases?" Journal of Retailing 95 (1), 10-23.
The episode How to communicate service experiences online from the podcast Marketing with Dr Hafihz has a duration of
5:27. It was first published
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