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What Students Want
by Andreas MarinopoulosThis podcast is an exploration of what students, young and old, are really looking for. Why do we learn avidly in some environments but are bored in others? What is an immersive learning experience and how do we generate more of them, for our children, our colleagues and ourselves? Learning science has many secrets that are very useful to unlock. As the world
Copyright: © 2023 What Students Want
Episodes
4. Serendipity and Diversity in Marketing, with Joshua Wittman
1h 5m · PublishedOur guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.
In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the school through connecting with the community.
Listen and take notes on how to use technology in the daily life of the school - including social media - to engage existing and potential supporters.
In our discussion, we cover:
1:00 Joshua shares the path that led him to start a school - Ninos del Sol in Costa Rica.
9:32 He tells about connecting learning to project-based experiences rather than getting stuck on meeting curriculum standards in a linear way.
17:48 Andrew asks, “You are in Costa Rica with the ocean in view. How can schools in the US accomplish project-based learning wherever they are located?”
21:47 Joshua tells that schools must use community engagement as a marketing strategy to communicate about what is happening at the school and to invite the community to participate actively in the life of the school.
27:52 Bringing all of his life experiences and passions together in a coherent whole, Joshua talks about how to create a value proposition for a school.
37:14 Joshua develops the idea of serendipity and diversity in school growth.
40:35 He shares advice for schools on how to bring diversity to their local community.
46:50 Expanding on the idea of serendipity, Joshua relates that it becomes a way of viewing even seemingly negative experiences.
50:40 Joshua walks-through the many positive uses of technology to engage the internal audience (parents) and the external audience (the community at large) and to remind them of what you are doing so that they become a part of the school story.
58:10 He shares marketing goals for the next year, including goals to engage businesses and entities with money available to be shared with causes they might support - like the interface of technology in the classroom.
Quotes:
10:38 “We have to move at nature’s pace.”
27:10 “Everything is connected. Being able to reinforce those connections has time and time again created the synergy that makes us grow.”
36:00 “If you are not sure that you are on the right track, reassess your community and expand it to include people who are going to inspire you.”
40:52 “Create diversity in your community.”
49:14 “If you don’t have time for marketing, you have to hire somebody who does.”
Here are some resources mentioned in our discussion:
- “Most Likely to Succeed: Preparing Our Kids for the Innovation Era” by Tony Wagner and Ted Dintersmith
https://www.amazon.co.uk/Most-Likely-Succeed-Preparing-Innovation/dp/1501104314 - “Dance Equations” by Miranda Abbott https://danceequations.com/
Miranda Abbott email - [email protected] - Farmbot - https://farm.bot/
“The Long Tail” by Chris Anderson https://www.amazon.co.uk/Long-Tail-Endless-Creating-Unlimited/dp/1844138518
Where to learn more about Joshua Wittman:
Ninos del Sol Eco-School https://www.ninosdelsolcr.com/
Ninos del Sol Eco-School [email protected]
Linkedin - linkedin.com/in/jpwteaching
4. Serendipity and Diversity in Marketing, with Joshua Wittman
1h 5m · PublishedOur guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.
In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the school through connecting with the community.
Listen and take notes on how to use technology in the daily life of the school - including social media - to engage existing and potential supporters.
In our discussion, we cover:
1:00 Joshua shares the path that led him to start a school - Ninos del Sol in Costa Rica.
9:32 He tells about connecting learning to project-based experiences rather than getting stuck on meeting curriculum standards in a linear way.
17:48 Andrew asks, “You are in Costa Rica with the ocean in view. How can schools in the US accomplish project-based learning wherever they are located?”
21:47 Joshua tells that schools must use community engagement as a marketing strategy to communicate about what is happening at the school and to invite the community to participate actively in the life of the school.
27:52 Bringing all of his life experiences and passions together in a coherent whole, Joshua talks about how to create a value proposition for a school.
37:14 Joshua develops the idea of serendipity and diversity in school growth.
40:35 He shares advice for schools on how to bring diversity to their local community.
46:50 Expanding on the idea of serendipity, Joshua relates that it becomes a way of viewing even seemingly negative experiences.
50:40 Joshua walks-through the many positive uses of technology to engage the internal audience (parents) and the external audience (the community at large) and to remind them of what you are doing so that they become a part of the school story.
58:10 He shares marketing goals for the next year, including goals to engage businesses and entities with money available to be shared with causes they might support - like the interface of technology in the classroom.
Quotes:
10:38 “We have to move at nature’s pace.”
27:10 “Everything is connected. Being able to reinforce those connections has time and time again created the synergy that makes us grow.”
36:00 “If you are not sure that you are on the right track, reassess your community and expand it to include people who are going to inspire you.”
40:52 “Create diversity in your community.”
49:14 “If you don’t have time for marketing, you have to hire somebody who does.”
Here are some resources mentioned in our discussion:
- “Most Likely to Succeed: Preparing Our Kids for the Innovation Era” by Tony Wagner and Ted Dintersmith
https://www.amazon.co.uk/Most-Likely-Succeed-Preparing-Innovation/dp/1501104314 - “Dance Equations” by Miranda Abbott https://danceequations.com/
Miranda Abbott email - [email protected] - Farmbot - https://farm.bot/
“The Long Tail” by Chris Anderson https://www.amazon.co.uk/Long-Tail-Endless-Creating-Unlimited/dp/1844138518
Where to learn more about Joshua Wittman:
Ninos del Sol Eco-School https://www.ninosdelsolcr.com/
Ninos del Sol Eco-School [email protected]
Linkedin - linkedin.com/in/jpwteaching
3. What 800 enrollments per year will teach you
34m · PublishedOur guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical perspective on school growth and long-term stability.
In this episode, Steve and Al (Enrollhand’s Enrollment Growth Manager) deep dive into the basics of site-level marketing, presentation, and events and analyze how those activities can help your prospective parents and their children perceive your school as their best choice and enroll in your school.
Listen and take note of the insightful and actionable information you need to jumpstart marketing at your school.
Quotes:
“When the parents or the students get to the school, is it consistent with those initial messages that they receive from the outward marketing that was going on? You have to look at all the messaging and all the things that were said and make sure that it's consistent when the parents arrive with their students, what is being said and portrayed is consistent with that initial response that they received when they are viewing and ingesting all the marketing materials.”
“I had meetings at my school year around 50 weeks out of the year. So that gave me the opportunity to touch base with as many people as possible as often as possible, in those initial meetings. While the interest is high. And while you know, for example, your marketing campaign is at full swing, that's when you could actually measure how things are working with your marketing strategies.”
Connect with Steve
- Inquiry form
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
Like here: https://blog.enrollhand.com/what-800-enrollments-per-year-will-teach-you/
3. What 800 enrollments per year will teach you
34m · PublishedOur guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical perspective on school growth and long-term stability.
In this episode, Steve and Al (Enrollhand’s Enrollment Growth Manager) deep dive into the basics of site-level marketing, presentation, and events and analyze how those activities can help your prospective parents and their children perceive your school as their best choice and enroll in your school.
Listen and take note of the insightful and actionable information you need to jumpstart marketing at your school.
Quotes:
“When the parents or the students get to the school, is it consistent with those initial messages that they receive from the outward marketing that was going on? You have to look at all the messaging and all the things that were said and make sure that it's consistent when the parents arrive with their students, what is being said and portrayed is consistent with that initial response that they received when they are viewing and ingesting all the marketing materials.”
“I had meetings at my school year around 50 weeks out of the year. So that gave me the opportunity to touch base with as many people as possible as often as possible, in those initial meetings. While the interest is high. And while you know, for example, your marketing campaign is at full swing, that's when you could actually measure how things are working with your marketing strategies.”
Connect with Steve
- Inquiry form
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
Like here: https://blog.enrollhand.com/what-800-enrollments-per-year-will-teach-you/
2. Selling The Invisible in school marketing
41m · PublishedMy guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia.
We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a school marketer.
Listen to this episode and take note of the insightful and actionable information you need to jumpstart marketing your school.
Timestamps
05:06 – What works and does not work when putting into practice your school marketing strategy
7:52 – David explained why schools must be in a "Selling Education" and “Selling the Invisible” mindset
14:10 – How writing helps create impact within the community
15:28 – We talk about creating short seasonal campaigns versus keeping marketing always on. David is doing the former but is tending towards the later.
17:20 – David and Andrew agreed on one crucial factor before deciding which school to choose for your children
19:47 – We talk about distinct influences that play a role in the final decision-making process of choosing a school
22:13 – Why the school culture is an element that parents should take into consideration
23:20 – How you should do tactical and strategic school marketing
26: 32 – Three practical steps on how you can elevate your school marketing strategy
27:39 – David shared the importance of bundle benefits and having a strong value proposition
31:16 – Andrew ask about what changes that David wants to see in the school marketing world
36:15 – David and Andrew discussed the practical way of communication between school stakeholders and parents
Quotes:
6:56-“School marketing is more like a relational product. So invite people to visit your school and start to form a relationship of trust and ask what they expected or observe what they wanted to experience.”
9:19 - “The idea of giving parents the opportunity to see a classroom in action helps to give them an insight into the type of school and the way that you (teachers) deliver your learning in the classroom, and they (parents) can look into the operations of the school.”
26: 32 - “In (school) marketing, take smaller risks over time and keep tracking, monitoring, and then revising your strategy as you go.”
38:15 - “Give everyone an insight into what next year is going to be, use always on marketing at the moment, identify what works and discard things that you do not need, and allocate budget for marketing.”
Resources:
- Selling the Invisible
- Getting Smart Podcast
- Containers Vs Streams
Connect with David
- David on Medium
- David on LinkedIn
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
2. Selling The Invisible in school marketing
41m · PublishedMy guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia.
We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a school marketer.
Listen to this episode and take note of the insightful and actionable information you need to jumpstart marketing your school.
Timestamps
05:06 – What works and does not work when putting into practice your school marketing strategy
7:52 – David explained why schools must be in a "Selling Education" and “Selling the Invisible” mindset
14:10 – How writing helps create impact within the community
15:28 – We talk about creating short seasonal campaigns versus keeping marketing always on. David is doing the former but is tending towards the later.
17:20 – David and Andrew agreed on one crucial factor before deciding which school to choose for your children
19:47 – We talk about distinct influences that play a role in the final decision-making process of choosing a school
22:13 – Why the school culture is an element that parents should take into consideration
23:20 – How you should do tactical and strategic school marketing
26: 32 – Three practical steps on how you can elevate your school marketing strategy
27:39 – David shared the importance of bundle benefits and having a strong value proposition
31:16 – Andrew ask about what changes that David wants to see in the school marketing world
36:15 – David and Andrew discussed the practical way of communication between school stakeholders and parents
Quotes:
6:56-“School marketing is more like a relational product. So invite people to visit your school and start to form a relationship of trust and ask what they expected or observe what they wanted to experience.”
9:19 - “The idea of giving parents the opportunity to see a classroom in action helps to give them an insight into the type of school and the way that you (teachers) deliver your learning in the classroom, and they (parents) can look into the operations of the school.”
26: 32 - “In (school) marketing, take smaller risks over time and keep tracking, monitoring, and then revising your strategy as you go.”
38:15 - “Give everyone an insight into what next year is going to be, use always on marketing at the moment, identify what works and discard things that you do not need, and allocate budget for marketing.”
Resources:
- Selling the Invisible
- Getting Smart Podcast
- Containers Vs Streams
Connect with David
- David on Medium
- David on LinkedIn
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
1. Why schools need a value proposition, with Grant Lichtman
38m · PublishedIn this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education.
In our discussion, we cover:
- How market forces are shaping the K-12 school landscape.
- Why schools now need a value proposition.
- How schools can find more time to differentiate and innovate?
- Examples of how a school can grow by crafting engaging learning experiences.
- What is a school operating system.
- Practical ways to make your school more attractive: an affordable makerspace, a learning commons, flexible classrooms.
- And, finally, where a school should start?
Where to learn more about Grant:
Website: http://www.grantlichtman.com
Twitter: @GrantLichtman
Grant's Books:
Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/,
#Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/, and
The Falconer: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/Falconer-What-Wish-Learned-School/dp/1450231268
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
1. Why schools need a value proposition, with Grant Lichtman
38m · PublishedIn this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education.
In our discussion, we cover:
- How market forces are shaping the K-12 school landscape.
- Why schools now need a value proposition.
- How schools can find more time to differentiate and innovate?
- Examples of how a school can grow by crafting engaging learning experiences.
- What is a school operating system.
- Practical ways to make your school more attractive: an affordable makerspace, a learning commons, flexible classrooms.
- And, finally, where a school should start?
Where to learn more about Grant:
Website: http://www.grantlichtman.com
Twitter: @GrantLichtman
Grant's Books:
Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/,
#Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/, and
The Falconer: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/Falconer-What-Wish-Learned-School/dp/1450231268
Where to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
What Students Want has 168 episodes in total of non- explicit content. Total playtime is 99:28:52. The language of the podcast is English. This podcast has been added on November 25th 2022. It might contain more episodes than the ones shown here. It was last updated on February 20th, 2024 05:43.
