Growing Design

I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software.

CONNECT WITH SIMON

https://resonant.design/

https://www.linkedin.com/in/smnmrtn/

https://www.behance.net/ResonantDesign

ABOUT
In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO, how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business.

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CONNECT WITH DANIELLE
https://www.linkedin.com/in/danielle-f-47a18aab/

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FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

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ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise.

Resources on growing your design agency
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

ABOUT
In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.

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FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

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ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise.

Resources on growing your design agency
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.

In our conversation, we chat about building your agency's core offering, how to price based on your client's revenue, and how to overcome the fear of turning away bad clients.

Contact Stæven Frey

Quantum Branding Agency https://www.quantumbranding.agency/

Facebook https://www.facebook.com/staeven

The Brandometry Group https://www.facebook.com/groups/brandometry

Would like to share your experience on the show? Send me a message at - [email protected]

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.

Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the experience from the variety of creative disciplines he has been involved in to inform his decisions as a consultant and strategist and inspire his visual solutions as a design communicator.

Zach is currently a UX Strategist at Scorpion, a marketing and technology company.

Connect with Zach:

Website - zachhill.io

Dribbble - https://dribbble.com/zrhill

Linkedin - https://www.linkedin.com/in/zrhill/

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Would like to share your experience on the show? Send me a message at - [email protected]

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.

Crystal is a Sales & Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry's first Digital Value Selling™ platform that helps virtual Reps become experts at selling into different Industries, Buyers, and Use Cases, driving pipeline and productivity.

Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems, focusing on aligning go to market teams, creating content-rich sales assets, and managing large scale product launches across the sales org.

Prior to sales enablement, Crystal started as a BDR moving into inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.

Crystal lives in Phoenix, AZ with her husband and 3 children.

Crystal's Linkedin https://www.linkedin.com/in/crystalnikosey/

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Would like to share your experience on the show? Send me a message at [email protected]

And on Linkedin -https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work.

Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He's organized several events around design sprints and has personally run over 120 sprints since 2015.

Steph's Linkedin -
https://www.linkedin.com/in/steph-cruchon/

Design Sprint Ltd's website -
https://design-sprint.com/

iToday Conference -
https://itoday.ch/

iToday Monthly Apéros -
https://itoday.ch/itoday-aperos/

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Would like to share your experience on the show? Send me a message at -
[email protected]

And on Linkedin -
https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode we explore the concept of niching down and why it is so important to specialize in order to compete.

We take a look at three of the most important reasons why you should focus your agency into a specific niche:

• Easier sales
• Easier production and delivery
• Easier scaleability

You can find more resources on growing your agency in my blog edorozco.com/blog.

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Would like to share your experience on the show? Send me a message at [email protected]

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.

Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like Stellar.org, Databox, Xamarin, Singularity.NET, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).

Romina has a course on design strategy that you can sign up for on her website designstrategy.guide that I recommend to check out.

You can reach out to Romina on

• Linkedin https://www.linkedin.com/in/rominakavcic/
• Twitter https://twitter.com/rominadesigner
• https://designstrategy.guide/

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Would like to share your experience on the show?
Send me a message at [email protected]

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, we'll explore the concept of value-based pricing.
This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best pricing model for your agency and what you need to get started.


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Would like to share your experience on the show?
Send me a message at [email protected]

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)