Relationship Marketing

🎙️ In this episode of The Relationship Marketing podcast, we're thrilled to welcome Matthew Prepis from SmartSites, a leading digital marketing agency. Dive into our insightful conversation where we explore the nuances of crafting tailored marketing strategies for diverse audiences. Read more here: https://www.automationlinks.com/long-... Here’s what we cover: 1. Customized Marketing Approaches: We touch on why a one-size-fits-all solution doesn't work in marketing, and the importance of understanding each business’s unique audience. 2. Engaging Case Studies: Honeydew Men: Learn about their journey from minimal web presence to significant growth through integrated SEO and paid search strategies. E-commerce Transformation: Hear how a traditional retailer expanded their market by establishing an online presence, boosting sales significantly. 3. Marketing Strategies: Matthew sheds light on combining SEO, paid ads, social media, and email marketing to create a comprehensive and omnipresent brand image. 4. Value of Strategic Investment: The discussion highlights the benefits of investing in both long-term SEO and immediate results from paid search, and how to balance these investments effectively. 5. Building Trust and Collaboration: Gain insights into the importance of trust between businesses and marketing agencies, leading to successful and expansive marketing efforts. 🔗 Check out the detailed case studies and more about SmartSites’ approach to digital marketing on their website: https://www.smartsites.com/ To learn more about Matthew, visit: https://www.smartsites.com/meet-the-t... Brad’s Affiliates/Recommendations: - CRM: https://www.gohighlevel.com - Website Builder: http://duda.sjv.io/automationlinks - Freelancers: https://go.fiverr.com/visit/?bta=8214... - Email Marketing: https://www.mailerlite.com/a/grs6psegyu - Social Media Posting: https://publer.io/BradSmith 💡 Whether you're just starting out or looking to enhance your existing marketing efforts, this episode is packed with actionable advice and real-world applications that can help pivot your strategies and achieve substantial growth. Follow us for more updates and tips on how to leverage digital marketing to transform your business!

In today's episode of the Relationship Marketing Podcast, we dive deep into the world of landing pages and lead magnets, exploring their importance for businesses and entrepreneurs online. Whether you're looking to build your email list or convert visitors into customers, we've got you covered. In This Episode: 1. What Are Landing Pages? Unraveling the mystery behind landing pages and lead magnets. 2. The Power of Simplicity: Discover why less is more when it comes to designing high-converting landing pages. 3. Design & Copywriting Tips: Learn how the right layout and persuasive copy can drastically increase your conversion rate. 4. Strategies for E-commerce & Local Businesses: From offering discounts to creating valuable content, find out what works best for different types of businesses. 5. The Role of the Thank You Page: Why the journey doesn't end after the form submission and how to make the most of it. 6. Follow-Up Strategies: Mastering the art of follow-up emails to turn leads into loyal customers. 🔗 Resources: - Free Guide - Relationship Marketing Podcast - AutomationLinks - Services - Automation Workflow - Find what's missing in your marketing Recommended Platforms and Tools for Marketing Automation: - MailerLite

- Nutshell Timestamps: 0:00 - Intro & Welcome 4:00 - What is a Landing Page? 8:00 - Importance of Simplicity in Design 12:00 - Design & Copywriting Tips 16:00 - E-commerce & Local Business Strategies 20:00 - The Thank You Page & Follow-Up Strategies 24:00 - Closing Thoughts & Resources

Today, we're diving deep into the world of marketing funnels, a crucial component for any business looking to scale. Whether you're a B2B or B2C business, understanding and implementing an effective sales funnel is key to driving success.

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In this episode, we'll explore: - The basics of a sales funnel and its importance for your business - Differentiating strategies for B2B vs. B2C sales funnels - The essential stages of a customer journey within the sales funnel - Practical tips on building a strong foundation for your marketing efforts - Expert insights into automation and tools for managing your marketing strategies - Effective tactics for driving traffic to your landing page and maximizing conversions Brad and Hannah share their vast experience, providing actionable advice on creating a sales funnel that not only attracts but also retains customers, leading to increased sales and growth. From lead magnets to follow-up strategies, this episode covers everything you need to know to demystify the sales funnel process and make it work for your business. 🔗 Resources: - Free Guide: https://www.automationlinks.com/join-relationship-marketing - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer Recommended Platforms and Tools for Marketing Automation: - MailerLite: https://www.mailerlite.com/a/grs6psegyu We also discuss the importance of content and education in your marketing strategy, ensuring that you're not just selling but also providing value to your audience. If you're looking to enhance your marketing efforts and build a system that supports sustainable growth, this episode is a must-listen! #salesfunnel #salesfunnelautomation #salesfunnelexpert

Welcome to the Relationship Marketing Podcast, where we dive deep into the strategies that can help your business thrive. In this episode, Brad Smith and co-host Hannah explore the critical phase of pivoting in your marketing journey - an inevitable step towards achieving success in today's dynamic digital landscape.

- Find what's missing in your marketing: https://www.automationlinks.com/analyzer Resources

- Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us:

- AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching 🔹 Episode Highlights: 1. Understanding the Need to Pivot: Discover why change is essential once you encounter the hard parts of marketing and business growth. 2. Strategies for Pivoting Effectively: Learn how to adjust your messaging, marketing, and overall strategy to better connect with your audience. 3. Building a Strong Online Presence: Tips on creating a website and leveraging social media to drive traffic and engage potential customers. 4. The Power of Personal Branding: Insights on why personal branding can be more impactful than corporate branding in the early stages of your business. 5. Domain Name Choices and Branding: How to select the right domain name to boost your online presence and the flexibility to rebrand if necessary. 6. Content Creation Tips: Why sharing personal stories and educational content can build trust and establish a deeper connection with your audience. 7. The Importance of Being Relatable: How to make your content resonate with your audience by sharing relatable stories and successes. From selecting the right domain name to the significance of sharing personal stories for building trust, this episode is packed with valuable insights for entrepreneurs at any stage of their business journey. Timestamps: 0:00 - Introduction & Today's Topic Overview 2:00 - Recap of Previous Episode & Transition to Current Topic 4:30 - The Importance of Pivoting in Marketing 7:00 - Technical Aspects of Starting a Business 10:00 - Personal Branding & Engagement with Audience 13:30 - Conclusion & Final Thoughts on Pivoting #BusinessGrowth #PersonalBranding #DigitalMarketing #Entrepreneurship #RelationshipMarketingPodcast

Join us on this episode of the Relationship Marketing Podcast as we explore the exciting journey of starting an online business, catering to those in college seeking financial freedom or employed individuals desiring more independence. This episode is an invaluable resource for aspiring entrepreneurs, solopreneurs, and anyone looking to make their mark in the digital marketplace. We dive into identifying your entrepreneurial identity, understanding the essence of taking calculated risks, and provide simple, actionable steps to kickstart or expand your online business. We discuss the intricacies of entrepreneurship, debunk common myths, and clarify terms like solopreneur and multipreneur. The importance of passion in overcoming challenges, choosing a niche with a promising future, and leveraging social media and content creation to engage an audience are highlighted.

Furthermore, we discuss the significance of email marketing for direct communication with your audience and share strategies to stand out in a competitive market. Whether you're considering beginning your entrepreneurial journey or looking to enhance your current online venture, this episode offers practical advice, relatable experiences, and inspiring messages to guide you toward success.

Tune in to learn how to turn your passion into a profitable online business, navigate the digital world's complexities, and achieve the entrepreneurial freedom you've longed for! Resources : - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching Timestamps: 0:00 - Introduction 2:15 - What Is Entrepreneurship? 5:40 - The Role of Passion in Business 9:30 - Leveraging Social Media for Engagement 13:50 - Importance of Email Marketing 18:20 - Steps to Kickstart Your Online Venture

Discover the power of the Professor Method in building trust, attracting clients, and growing your business. In this video, Brad Smith, owner of Automation Links, shares actionable tips on how to become an effective educator in your niche.

Learn more here: https://www.automationlinks.com/the-professor-method

Learn about the platforms involved in sharing educational content, whether it's through YouTube videos, podcasts, or blogs. Find out the ideal length and frequency for your educational videos, and the benefits of consistently producing content. Discover how educational content can position you as an authority, build trust with your audience, and generate qualified leads. Don't miss out on this opportunity to enhance your relationship marketing strategies and take your business to new heights! Resources : - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching Timestamps: 0:00 - Introduction 0:21 - The Professor Method 1:02 - Platforms for Educators 2:54 - The Benefits of Educational Content 1:55 - Frequency and Length of Videos 5:00 - Results from Educational Content 6:12 - Building Trust and Authority 6:39 - How to Create Educational Content 8:35 - Conclusion

In this podcast, Brad Smith, owner of Automation Links and an expert in digital advertising, shares his insights on setting up effective Twitter ads.

With over $2 million monthly ad spend, Brad offers valuable strategies for getting more leads and customers through Twitter marketing.

If you're an entrepreneur looking to explore Twitter ads or enhance your Twitter marketing funnel, this podcast is a must-listen. Learn how to create traffic-driving ads for a fraction of the cost, and discover the power of targeted advertising on Twitter.

More Resources: - AutomationLinks: https://www.automationlinks.com/ - Landing Page Course: https://www.automationlinks.com/lp - Custom Sales Funnel: https://www.automationlinks.com/the-sales-funnel - Analyzer: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu

Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching

Timestamps: 0:00 - Introduction to Twitter Ads 1:00 - Advantages of Using Twitter for Advertising 2:00 - Overview of Twitter Marketing Funnel 4:00 - Setting Up Your Twitter Ad Account 6:00 - Targeting and Building Your Audience 8:03 - Crafting Effective Twitter Ads 8:45 - Managing Ad Budget and Performance 10:00 - Tips for E-commerce and Engagement Ads 11:00 - Final Recommendations and Conclusion

Quotes: "I just wrapped up a coaching call with one of my clients we were setting up Twitter ads for them." "The advertising on Twitter is incredible, it's one of my favorites out there." "We spend over $2 million a month on ads, so we know what's working and what's not." "Twitter ads, one of the most powerful ones out there." "We're able to bring in cold traffic from Twitter also, which is really powerful." "If you are new to my channel, it'd be awesome if you commented new below the video." "Do not boost a post on Twitter, this is where the Bots come in." "Think about, are you local or are you nationwide? Who's your ideal customer?" "For e-commerce business, I highly recommend using sales here." "You need to be very specific with these Twitter ads, you can't be broad."

In this Podcast, Brad Smith with AutomationLinks shows you how to get results and show up everywhere.

I posted earlier about this client's results over the last 3 months.

He's not only dominating Google, but thanks to AI and becoming the authority he dominates every social platform as well.

I'd love to help a few more people with this strategy before Jan 1. Make sure to message me and we can hop on a quick Zoom to come up with a game plan. More Resources: - AutomationLinks: https://www.automationlinks.com/ - Landing Page Course: https://www.automationlinks.com/lp - Custom Sales Funnel: https://www.automationlinks.com/the-sales-funnel - Analyzer: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching Chapters: 00:00 Introduction 00:27 Taking Clients from Zero to Hero 01:18 Crafting Your Unique Identity 01:53 Becoming the Educator 02:36 Expanding Your Reach 03:38 Building Authority and Community 04:26 Final Thoughts & Call to Action Important Quotes: "I don't just make videos with a bunch of flashy images and all this random stuff. This is education. This is going to give you the exact steps to implement into your business, to grow and to scale." - Brad Smith "This is different. This is how to become an authority and to be different and to stand out in your niche." - Brad Smith "Here's a client that we started working with, where we helped him come up with this brand new name, this logo, these really cool colors, something he's passionate about." - Brad Smith "So what we do is we post on YouTube either once or once a month. We take that content from there, we turn it into a blog post." - Brad Smith "So I want you to start thinking about what you're passionate about. What's that niche? What's that secret keyword that you can put in and become the authority?" - Brad Smith "And I think, first of all, find your niche and what you're most passionate about so you can educate people for the long run." - Brad Smith "What I'll do is I'll do a little research once I see that comment, and I'll get back to you. And maybe we can schedule a call where we can strategize exactly how you can be different, how you stand out, and how you can become the authority." - Brad Smith "So what are you waiting for? Send me a little bit more information about yourself. Or you can click the link and we'll schedule a 15 minutes strategy call..." - Brad Smith #digitalmarketing #theprofessormethod #digitalmarketingtips #entrepreneur

Master the YouTube Marketing Funnel: Boost Your Business Autonomously. In this insightful video, Brad Smith, owner of Automation Links, shares his expertise on leveraging YouTube for business growth.

Discover the 'Professor Method' and learn how to transform viewers into loyal customers. Whether you're starting or scaling, these strategies are designed to position you as an authority in your niche. Read about The YouTube MarketingFunnel here: https://www.automationlinks.com/the-youtube-marketing-funnel-explained-2024-strategy

Read about The Professor Method here: https://www.automationlinks.com/the-professor-method Key Quotes: "Turn into the professor in your niche." "Educate people and they'll instantly become clients." "Use lead magnets to turn YouTube watchers into leads." "Nurture leads into customers using automation." "Become the expert, grow your audience, and gain trust." "Integrate YouTube SEO for visibility on Google." "Capture leads through well-crafted landing pages." "Use retargeting ads for cost-effective conversions." "Build relationships through strategic email follow-ups." "Ask for the sale; make your offer clear." More Resources: - AutomationLinks: https://www.automationlinks.com/ - Landing Page Course: https://www.automationlinks.com/lp - Custom Sales Funnel: https://www.automationlinks.com/the-sales-funnel - Analyzer: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching #theyoutubemarketingfunnel #youtubemarketing #youtubestrategies #youtube #marketingautomation #marketingstrategy #marketingonline #digitalmarketing #digitalmarketingtips #digitaltransformation #socialmediamarketing #socialmediatips

📧 Master Your Email Marketing Game! 🚀 | Brad Smith Shares Proven Strategies 👋 Hey, I'm Brad Smith! With 8 years of experience and helping over 6,000 people with Automation and Marketing, I'm here to revolutionize your email strategy. 🌟 🔑 In this video, I reveal 3 SIMPLE TIPS to ensure your emails not only reach the Inbox but also captivate your audience, boosting your sales! 📈 🤔 Struggling with emails landing in spam? I'll show you how to craft that first, crucial email using plain text to guarantee inbox success. 📬 Read MORE here: https://www.automationlinks.com/3-email-marketing-tips-to-transform-your-business 🔗 Tools & Resources: - AutomationLinks: https://www.automationlinks.com/ - Grow Gameplan: https://www.automationlinks.com/grow-gameplan - Custom Sales Funnel: https://www.automationlinks.com/the-sales-funnel - Automation Playbook: https://www.automationlinks.com/automation-playbook - Analyzer: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu 💡 BONUS: Get my 7 automated email templates to effortlessly integrate into your business, absolutely free! 🎁 📺 Stay tuned till the end for an exclusive offer and learn how to elevate your email marketing strategy to the next level! 🚀 👉 Don't forget to check out my affiliate link below for MailerLite, the perfect tool for sending plain text emails with ease: https://www.mailerlite.com/a/grs6psegyu ✅ Subscribe for weekly insights and tips to grow online! Join my newsletter, the Grow Game Plan, and let's achieve success together! Timestamps: 0:00 - Intro: Why Emails Land in Spam 0:15 - Meet Brad Smith: Email Marketing Expert 1:30 - Tip #1: Crafting the Perfect First Email 2:00 - The Pitfalls of HTML in Emails 2:30 - How to Create Effective Plain Text Emails 3:00 - Tip #2: Encouraging Social Media Engagement 3:30 - Building Relationships Through Email 4:00 - Tip #3: Educate with a Call to Action 5:30 - The Grow Game Plan & Final Thoughts Quotes: "We all know we should be sending emails, but what's the point in sending emails if no one ever opens it and reads it?" - Highlighting the challenge of engaging email recipients. "Your first email should be plain text... don't add any links, zero images, and zero colors." - Emphasizing the importance of simplicity in initial email communications. "Your potential lead or customer... they don't care about you, they care about themselves." - Underlining the need to focus on the customer's interests in email marketing. "The goal of emails is to build a better relationship, not to sell yourself." - Stating the primary objective of email marketing. "I wait 15 minutes so it looks real and then Zapier sends them another reply so I don't have to personally reply." - Discussing the use of automation tools to maintain engagement. "After they become a lead... follow up with emails, social media, and ads. That's when you can increase conversions by 15 to 30%." - Outlining a strategy for post-lead engagement and conversion increase.