Not Your Average Online Marketing Podcast

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!

When you tune in you're goin to learn:

• How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
  
  
• Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
  
  
• The importance of working on continual improvement, not overnight access if you want to grow your business.
  
  

This episode is a bit different, but so important, and I hope you enjoy!


Links Mentioned:

From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training

How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook

Trudi Lebron's Work

From Zach
TheAdsBootcamp.com

TheAdsBootcamp.com

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

Some of the topics I’ll cover include…

• Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
• How I tapped into relationships I’ve built to help create better odds of success in the experiment.
• How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

Tune in to get the low down…

Links Mentioned:

• GetSalesDaily.com
• Not Your Average Membership
• @ZachSpuckler on Instagram
• Aandra Bohlen's Website

TIMESTAMPS:

00:25: The rules of the experiment are…

05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

23:35: DM the word “SALES” on instagram for a special invite!

TheAdsBootcamp.com

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.

We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.

his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.

Enjoy!
xx
Zach Spuckler


Links Mentioned

• TheAdsBootcamp.com
• Not Your Average Membership
• Zach on Instagram

Time Stamps:

03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.

07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.

13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.

13:48: A Sneak peek at my favorite way to build low ticket offers.

18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.

22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

1:01 - Invitation to GetSalesDaily.com

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!

Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.

We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.

When you tune in you're going to learn...

• Why Dama is an advocate for a multi-offer-product business instead of having one signature course.
• How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well
• The Power of short (but impactful) 15-minute webinars for selling more offers

For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!


Links Mentioned:

• TheAdsBootcamp.com
• Zach On Instagram
• Dama's $9 On Brand Fillable Workbooks (aff)
• Dama's Four by For Footers (aff)
• Dama's 20 Minute ThriveCart Mini Webinar (aff)
• Dama's 13 Minute ConvertBox Webinar (aff)
• Dama on Instagram
  
  

Time Stamps:

04:56 Embracing a multi-offer business model - and why it can work so well.

08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.

12:07 Embracing flexibility in content creation and topics.

17:22 Creative strategies for collecting course testimonials effectively.

24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.

28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.

31:52 Unique mini webinars sharing tech and strategy.

41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.

45:50 Interview highlights and review.

TheAdsBootcamp.com

In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.

I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.

When you tune into this week's episode you'll learn...

• The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers.
• The Automation that creates a DAILY presentation of his offers to new subscribers
• The Value of a "Tripwire" to his daily sales streak

If you're looking to generate sales daily, this episode is a must-listen!

Links Mentioned:

• Lizzy Goddard's Silver Moons Sales (aff)
• The Evergreen Engine - Episode 66
• TheAdsBootcamp.com
• @ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)

TheAdsBootcamp.com

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.

This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.

With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.

When you tune into this week's episode you're going to hear...

• The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
  
  
• How to price your services based on your experience, and proof of concept - not just going with what "feels good".
  
  
• How to package services correctly to avoid blurring of responsibilities and scope creep!

Tune in now to get intentionally profitable!

Links Mentioned

• Content Bistro Newsletter
• Prerna & Mayank on Instagram
• The Facebook Ads Bootcamp
• Zach on Instagram

TheAdsBootcamp.com

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.

They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed.

Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.

in this weeks episode we cover some AWESOME topics including...

• Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically.
• The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.
• A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success.

Tune in to hear an authentic convo between two seasoned marketers!

Linked Mentioned:

• Brett Larkin
• Brett Larkin on YouTube
• Brett's Book - Yoga Life (Amazon Affiliate Link)
• Zach Spuckler on Instagram - @Zach Spuckler

TheAdsBootcamp.com

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...

I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.

When you tune in you'll hear...

• The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.
  
  
• The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.
  
  
• A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).

I can wait to hear what you think of this episode!
xx
Zach

Links Mentioned

• Zach on Instagram
• The FB & IG Ads For List Growth Bootcamp

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!

In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.

When you tun in you'll learn...

• The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic)
• The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)
• An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)

This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!


LINKS MENTIONED

• Episode #070: The NEW Way of Marketing in 2024
• Liz Wilcox: Email Marketing Membership
• The Facebook Ads Bootcamp
• Zach on Instagram

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.

I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.

Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.

If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!

Links Mentioned:

• Zach on Instagram
• Facebook Ads Bootcamp ($25)

Time Stamped Overview:

00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.

03:31: Utilizing Facebook ads as an effective marketing strategies.

09:23: Comprehensive lead generation campaign strategies for success.

10:07: Ads target engaged audience for high-quality content to boost your omnipresence.

14:05: Using simple ads to remind prospect to buy.

17:19 Use messenger for two-way dialogue marketing.

20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.