Jewellers Academy Podcast

In this week's episode, Jess announces the launch of The Jewellery Business Academy. This is an exciting new programme designed to offer monthly training, support, community and connection to jewellers who are either in the process of starting their own business or those up and running who are looking to learn more about the trade and grow. Listen now to find out if it's right for you.

Episode Description:

• Introducing the Jewellery Business Academy (1:05)
• What is the main focus of the Jewellery Business Academy program? (1:53)
• How long is the JBA program and when does it start? (2:39)
• What does the JBA program provide and how is it structured? (3:24)
• Invest in yourself by joining The Jeweller Business Academy (22:22)

Resources:

The Jewellery Business Academy

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Find Jewellers Academy onInstagramandFacebook

We know that people buy from jewellers they know, like and trust but how do we build that relationship in an authentic way? This week on the Jewellers Academy podcast host Anna Campbell is joined by the insightful Marti from Wee Bit Social. Together, they delve into ways to use Instagram stories as a powerful tool for connecting with audiences and fostering those vital connections. Whether you are a seasoned Instagram pro or are just starting out, have a listen to discover innovative strategies and expert tips on how to authentically engage with people and have fun doing it.

Episode Description:

• Today we're discussing all things Instagram Stories with Marti from Wee Bit Social (1:10)
• What are Instagram Stories and what can they help us do? (1:49)
• How Instagram Stories can help you get to know your audience (3:00)
• Marti's example of getting to know someone through Instagram Stories (4:18)
• Tips on using Instagram Stories and what to share on them (5:39)
• The importance of engagement on Instagram (24:14)
• How sharing other people's stuff creates connections (32:21)
• Using links in Instagram Stories (36:24)
• How to use Highlights in Instagram Stories (39:25)
• How to learn more from Marti (42:36)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Marti - www.weebitsocial.com

Find Jewellers Academy onInstagramandFacebook

The Jewellers Academy podcast is back for a new season! In this week’s episode, Jess explains the exciting new expanded format for the podcast and chats with three of her new co-hosts Michelle Lierre, Anna Campbell and Kim Thomson.Jeweller Elin Horgan is also joining the team.

They share their backstories, what listeners can expect from them and their upcoming guests on the show and what 3 tools they would take to a desert island.

Episode Description:

• New exciting format for the podcast (1:20)
• Introducing the new co-hosts (2:06)
• The backstories of our new co-hosts (9:52)
• What 3 tools would our new co-hosts take to a desert island? (21:26)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Anna Campbell - https://www.annaccampbell.com/

Elin Horgan - https://www.elinhorgan.com/

Michelle Lierre - https://www.lierreworks.com/

Kim Thomson -https://www.makeit.kim/

Find Jewellers Academy on Instagram and Facebook

JewelFund is back for 2023, and this year we’re giving two jewellers £2000 and a mentoring package to help them grow their businesses. In this episode, Jess explains how the fund works and shares some tips for writing an application that stands out. She also shares some exciting updates about the future of the podcast, so make sure you follow the show on your favourite podcast platform to stay up to date!

Episode Description:

• The JewelFund grant is back for 2023! (1:30)
• Exciting changes to the podcast are coming soon, so stay tuned (3:40)
• Who can apply for JewelFund? (4:56)
• Winners will receive £2000 and one-on-one mentoring with Jess (6:30)
• What should you include in your application? (8:20)
• Even if you don’t win, answering these questions can help you (12:52)
• Have a great summer, and we’ll talk to you again soon! (18:24)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Find Jewellers Academy on Instagram and Facebook

Do measurements and calculations give you a headache? We have an exciting resource for you! In this episode, Jess talks with Stelios Karantonas about his new app for ring sizing, wax measurements, alloy calculations, and more. Stelios explains how it works and why it’s so useful for jewellers. He even shares how you can win a free download of the app, so make sure to listen until the end!

Episode Description:

• Today we’re talking with Stelios Karantonas about his new app for jewellers (1:14)
• Can you tell us about yourself and your background? (2:37)
• What inspired you to start the app? (5:45)
• Why is the app helpful for jewellers? (9:13)
• What are wax measurements used for? (11:37)
• How does the app help with alloy calculations? (16:32)
• Why is your app useful for mixing metal? (20:20)
• Where can we find the app? (24:33)
• How to win a free download of the app (26:54)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Download the Stelar app

Stelios Karantonas Website

Email Jessica

Email Stelios

Hallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers.

Episode Description:

• Today we’re talking with Marianne Wilson and Charlotte Turner about hallmarking (1:14)
• What is the HALO Award, and why does it exist? (2:23)
• Can you explain why hallmarking is important? (6:55)
• How can independent jewellers promote hallmarking? (10:32)
• Why is hallmarking beneficial for jewellers? (18:21)
• How do you apply for the HALO Award? (24:40)
• Where to learn more about hallmarking (36:16)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Apply for the HALO Award

Download the Digital Dealers Notice

The Goldsmiths’ Company Assay Office Website (London)

British Hallmarking Council Website

NAJ Whistleblowing Line

Find Jewellers Academy on Instagram and Facebook

If you’ve ever wanted to learn more about pearls, where they come from, and how they’re graded, you’re in the right place! In this episode, Jess talks with Jeremy Shepherd, founder of Pearl Paradise and vice president of the Cultured Pearl Association of America. Jeremy tells us why he’s so passionate about pearls, breaks down each of the different types of pearls, and explains how they’re priced. He also has a special offer for Jewellers Academy listeners, so make sure to listen to the full episode!

Episode Description:

• Today we’re talking about all things pearls with Jeremy Shepherd (1:14)
• How did you end up on this career path? (3:24)
• What are Freshwater Pearls? (10:48)
• Why are Akoya Pearls so popular? (14:49)
• How are pearls graded? (17:48)
• Can you tell us about your course for learning more about pearls? (23:16)
• What are Tahitian Pearls or black pearls? (28:05)
• Why are South Sea Pearls so rare? (37:19)
• How common are Conch Pearls? (41:24)
• How are pearls marked up? (42:35)
• What’s next for you? (46:34)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Use Code JAPEARLS to take the Pearls as One Course for free

Cultured Pearl Association of America

Pearl Guide website

Pearl Paradise website

Find Jewellers Academy on Instagram and Facebook

If you’ve ever wanted to learn more about pearls, where they come from, and how they’re graded, you’re in the right place! In this episode, Jess talks with Jeremy Shepherd, founder of Pearl Paradise and vice president of the Cultured Pearl Association of America. Jeremy tells us why he’s so passionate about pearls, breaks down each of the different types of pearls, and explains how they’re priced. He also has a special offer for Jewellers Academy listeners, so make sure to listen to the full episode!

Episode Description:

• Today we’re talking about all things pearls with Jeremy Shepherd (1:14)
• How did you end up on this career path? (3:24)
• What are Freshwater Pearls? (10:48)
• Why are Akoya Pearls so popular? (14:49)
• How are pearls graded? (17:48)
• Can you tell us about your course for learning more about pearls? (23:16)
• What are Tahitian Pearls or black pearls? (28:05)
• Why are South Sea Pearls so rare? (37:19)
• How common are Conch Pearls? (41:24)
• How are pearls marked up? (42:35)
• What’s next for you? (46:34)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Use Code JAPEARLS to take the Pearls as One Course for free

Cultured Pearl Association of America

Pearl Guide website

Pearl Paradise website

Find Jewellers Academy on Instagram and Facebook

It’s much easier to run a business when you understand yourself and your motivations. In this episode, Anna C Campbell joins me to talk all things personality, focussing on the Four Tendencies theory from Gretchen Rubin. Anna explains the different tendencies - Upholder, Questioner, Rebel and Obliger and covers practical tips you can use to motivate yourself and play to your strengths in your jewellery business based on your personality type. You won’t want to miss this one!

Episode Description:

• Today we’re talking about how your personality impacts your business (1:19)
• Why is personality so interesting to you? (3:27)
• What is the four tendencies theory? (9:12)

1. The Upholder (11:34)
2. The Questioner (14:06)
3. The Rebel (15:22)
4. The Obliger (16:55)

• How can upholders play to their strengths and find balance? (21:40)
• What should questioners pay attention to when running a business? (27:19)
• How can rebels best motivate themselves in their businesses? (38:52)
• What are some strategies obligers can use to stay motivated? (46:30)
• We’re all unique, so the key is finding what works for you (55:12)

About Gretchen Rubin:
The four tendency theory was created by Gretchen Rubin. Take her four tendencies quiz for free to find out your tendency https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
To learn more about this theory do check out her excellent books, particularly Better than Before and the Four Tendencies
https://gretchenrubin.com/books/


About Anna C Campbell:
Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves.
www.annaccampbell.com
@annaccampbell on Instagram

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Take the personality quiz

Find Jewellers Academy on Instagram and Facebook

Do you know your jeweller job description? Knowing what your job is (and what it isn’t) will help you stay focused while also taking care of yourself. In this episode, Jess leads us through an exercise in defining our job description as jewellery business owners, from setting our working hours to thinking about our customers to responding to challenges. No matter where you are in your business journey, this episode has something for you!

Episode Description:

• Today we’re going to do an exercise in writing our job descriptions (1:25)
• Give yourself permission to call yourself an entrepreneur (4:17)
• Identify the skills you’re bringing to the table (6:43)
• What do you currently expect of yourself? (8:28)
• What are your working hours? (11:13)
• 1. Take risks (12:35)
• 2. Be creative (19:01)
• 3. Obsess over your customer (23:23)
• 4. Look after yourself (26:57)
• 5. Take responsibility (30:47)
• 6. Bounce back from setbacks (34:33)
• 7. Ask for help (36:55)

Resources:

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Order your copy of “Start and Grow a Profitable Jewellery Business”

Find Jewellers Academy on Instagram and Facebook