Elon, Inc.

Recently, a Democratic pollster surveyed the value of celebrity endorsement on the presidential race—looking at a sample of younger voters. The upshot was that Zendaya was the most influential celebrity—but Elon's name came up, too. He was one of the celebrities whose endorsement sends people running the other way. Call him an anti-influencer.

Today on Elon, Inc., our panel of regulars—Max Chafkin, Dana Hull and host David Papadopoulos—are joined by Bloomberg political writer Joshua Green to talk about the state of Musk’s political life, as well as a grab bag of other news.

Also: Feud Watch returns!

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Last week, Bloomberg Businessweek published an exclusive look at Noland Arbaugh, the first person to get Elon Musk’s Neuralink technology implanted in his head. Our own Ashlee Vance spent time with Arbaugh, who lives with his parents and (as you’ll hear) some vocal farm animals. Vance joins us to talk about what he learned from the first patient in Neuralink’s inaugural clinical trial. He is joined by Bloomberg’s Sarah McBride to give a full picture on what it all means. Plus, we talk to markets reporter Kiel Porter and space reporter Loren Grush about all of the action around SpaceX stock—which is kind of interesting since it’s still a private company.

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We’re taking The Big Take to Asia. Each week, Bloomberg’s Oanh Ha tells a story from the home of the world's most dynamic economies - and the markets, tycoons and businesses that drive the ever-shifting region.

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Last week, Elon, Inc.held a live taping at Bloomberg’s Tech Summit. Like many of the conversations that day, it focused on artificial intelligence. Host David Papadopoulos was joined by Bloomberg Businessweek senior writer Max Chafkin, Bloomberg Musk reporter Dana Hull and a special guest,Bloomberg Businessweek editor Brad Stone. Together, we broke down how Elon Musk has (and hasn’t) innovated in this crucial industry.

Also, the crew tested Brad on whether he could differentiate between Grok and other chatbots in a game called “School of Grok.”

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Last week, the news broke that Tesla had terminated most of its supercharging team (along with summer interns) as part of a broader mass dismissal. Even with all the frantic efforts to bolster profits, this came as a surprise. Perhaps less of a surprise? White supremacist Nick Fuentes being allowed back on Musk’s X, where he promptly held a Sunday night Spaces broadcast with, as of Tuesday afternoon, 2.1 million viewers. The biggest surprise this week in Elon-world though had to be his new role as social media etiquette adviser, as he attempted to school J.K. Rowling on the best ways to post (remember the positive!).

David, Dana and Max are joined by Bloomberg tech reporter Kurt Wagner to unpack all of this, and then some.

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Before last week’s Tesla earnings, Elon Musk was scheduled to go to India—but didn’t. This weekend, though, news broke that he had in fact gone to China, to try to negotiate regulatory acceptance for his FSD (full self-driving) system. (It’s not actually full self-driving.) The Elon, Inc. panel—reporters Dana Hull and Max Chafkin—ponder that trip, and then delve into the second anniversary of Elon’s joke-y offer to buy Twitter, now X. Plus: A long simmering feud begins to boil over.

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This week David, Dana and Max are joined by Bloomberg Technology co-host Ed Ludlow to take a deep dive into all things Tesla, in advance of today’s fateful earnings report. Things are looking increasingly bleak for the company and we'll soon know if the numbers match the mood set by last week's layoffs. Also discussed: BINGO! And then, is Elon Musk feuding with Tucker Carlson? Max seems to think so, Dana is not so sure.

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We here atElon, Incwanted to introduce you to Matt Levine'sMoney Stuff: ThePodcast-especially since he spoke about Elon in the latest episode. Please enjoy this excerpt, and subscribe to their feed if you like what you hear!

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For the past week, Tesla has been in the news—badly. Tesla announced the largest company-wide terminations in its history—laying off 10% of its global workforce, or thousands of people. At the same time, two top executives are leaving. And that’s just the latest. So what gives? We explain. Plus, David, Dana and Max are joined by national security reporter Dan Flatley to talk about Musk’s upcoming trip to India.

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On Friday, Elon promised an August 8 unveiling of a new robotaxi and replied to a post on X suggesting that Tesla was “shifting more resources” to the category.

Meanwhile, Musk’s in a standoff with Brazil’s Supreme Court over what he sees as the country’s heavy-handed regulation of misinformation. The battle could force X out of one of its key markets.

We discuss his legal challenges in Brazil with Sasha Issenberg, author ofThe Lie Detectives, and Bloomberg social media reporter Kurt Wagner (author ofBattle for the Bird).And then chat through the implications of Musk’s turn to a technology that remains unproven with Elon, Inc. regulars Max Chafkin and Dana Hull.

Finally, a brand new segment: Enchantment of the Week, where we analyze the a potential alliance between Elon and investor Nelson Peltz.

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