B2B Agility™ with Greg Kihlström
by The Agile BrandFrom the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Copyright: © 2023-2024 The Agile Brand, LLC
Episodes
#11: Why Good B2B Startups Fail, with James McCormick
32m · PublishedToday we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential.
To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managing Growth Advisor at McCormick-i.
Resources
Symplr website: https://www.symplr.com
B2B MarCom Summit: https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#10: Thriving among change with Steve Blum, Autodesk
30m · PublishedToday we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
Resources
Autodesk website: https://www.autodesk.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#9: Building incentivization that performs with Arnab Mishra, Xactly
21m · PublishedNew data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes.
Today we’re going to talk about sales compensation processes, and the state of incentivization as it stands today.
To help me discuss this topic, I’d like to welcome Arnab Mishra, CEO at Xactly.
Resources
Xactly 2024 Sales Compensation Report: https://www.globenewswire.com/news-release/2024/01/02/2802668/0/en/Xactly-s-2024-Sales-Compensation-Report-Reveals-Top-Challenges-in-Achieving-Revenue-Growth.html
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
24m · PublishedIn this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles.
To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent.
Resources
Ceres Talent website: https://www.cerestalent.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
23m · PublishedThe pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources.
Today we’re going to talk about how CMOs can build high-performing marketing teams amidst cuts and rising demands.
To help me discuss this topic, I’d like to welcome Allison Breeding, CMO at Apptio, which was recently acquired for $4.6B by IBM, in part due to some of Allison’s teams marketing skills!
Resources
Apptio webiste: https://www.apptio.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
25m · PublishedToday we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more.
To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr.
Resources
Symplr website: https://www.symplr.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#5: The importance of customer stories with Evan Huck, UserEvidence
24m · PublishedNew customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.
Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.
To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.
Resources
UserEvidence website: https://www.userevidence.com
B2B MarCom Summit:https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
30m · PublishedToday we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands.
To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance.
Resources
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
24m · PublishedToday we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead.
To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
Resources
Verizon Business Group: https://www.verizon.com/business/
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
34m · PublishedToday we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes.
To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.
Resources
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
B2B Agility™ with Greg Kihlström has 11 episodes in total of non- explicit content. Total playtime is 4:50:45. The language of the podcast is English. This podcast has been added on February 18th 2024. It might contain more episodes than the ones shown here. It was last updated on May 15th, 2024 04:41.
