#10: Thriving among change with Steve Blum, Autodesk
30m
·
B2B Agility™ with Greg Kihlström
·
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
Resources
Autodesk website: https://www.autodesk.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
The episode #10: Thriving among change with Steve Blum, Autodesk from the podcast B2B Agility™ with Greg Kihlström has a duration of
30:25. It was first published
More episodes from B2B Agility™ with Greg Kihlström
#11: Why Good B2B Startups Fail, with James McCormick
Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential.
To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managing Growth Advisor at McCormick-i.
Resources
Symplr website: https://www.symplr.com
B2B MarCom Summit: https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#10: Thriving among change with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.
To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
Resources
Autodesk website: https://www.autodesk.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#9: Building incentivization that performs with Arnab Mishra, Xactly
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes.
Today we’re going to talk about sales compensation processes, and the state of incentivization as it stands today.
To help me discuss this topic, I’d like to welcome Arnab Mishra, CEO at Xactly.
Resources
Xactly 2024 Sales Compensation Report: https://www.globenewswire.com/news-release/2024/01/02/2802668/0/en/Xactly-s-2024-Sales-Compensation-Report-Reveals-Top-Challenges-in-Achieving-Revenue-Growth.html
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles.
To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent.
Resources
Ceres Talent website: https://www.cerestalent.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, and work together to create innovative solutions that market their company despite limited resources.
Today we’re going to talk about how CMOs can build high-performing marketing teams amidst cuts and rising demands.
To help me discuss this topic, I’d like to welcome Allison Breeding, CMO at Apptio, which was recently acquired for $4.6B by IBM, in part due to some of Allison’s teams marketing skills!
Resources
Apptio webiste: https://www.apptio.com
B2B MarCom Summit:https://www.b2bsummit.co- use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
The B2B Agility podcast website:https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here:https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.https://www.missinglink.company