04. Who needs a "Brand Sound Consultant"?
2m
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`BRAND SOUNDS - Music and Brands´
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The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
The episode 04. Who needs a "Brand Sound Consultant"? from the podcast `BRAND SOUNDS - Music and Brands´ has a duration of
2:52. It was first published
More episodes from `BRAND SOUNDS - Music and Brands´
comMUSICation - Episode 01 - Introduction
A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
comMUSICation - Episode 01 - Introduction
A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
05. Choosing the music
The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John's opinion about the difference of results depending on who's responsible for the music choice for a brand or a advertising campaign. Enjoy!
04. Who needs a "Brand Sound Consultant"?
The fourth episode of the BRAND SOUNDS Series with John Groves in wich he explains why it is so important to have an "Brand Sound Consultant". Tune in and enjoy!
03. Is a Sound Logo a Sound ID?
The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?