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05: Learn about the Good Guy Archetype

20m · Soulful Essence · 21 May 05:09

The Good Guy Archetype promises belonging. Brands that express and value everyday ‘familiar’ experiences tap into the universal patterns of the good guy and deliver practicality, inclusion and kindness to the world.

The episode 05: Learn about the Good Guy Archetype from the podcast Soulful Essence has a duration of 20:40. It was first published 21 May 05:09. The cover art and the content belong to their respective owners.

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05: Learn about the Good Guy Archetype

The Good Guy Archetype promises belonging. Brands that express and value everyday ‘familiar’ experiences tap into the universal patterns of the good guy and deliver practicality, inclusion and kindness to the world.

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