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Dane Storrusten, Senior Creative Director, NFL

1h 33m · Makers of Sport® Podcast · 16 Jun 20:00

Dane Storrusten, Senior Creative Director at the NFL, joins this episode to discuss his multidisciplinary design career and path to "The Shield".

From majoring in illustration in art school, to designing products at Microsoft, robot interfaces, and NFL brand identities, Dane has had quite an eclectic career.

He believes in saying yes to every opportunity and how doing so can lead to amazing opportunities to learn and experience new things; something that has proved to be true for his career.

We discuss the value of being multidisciplinary versus specializing, starting and running a design studio, and more; including how doing side projects Dane was passionate about led to a call from the NFL with a newly-created position for him in Los Angeles.

Dane gives us a peak into the creative heirarchy at the NFL between the L.A. and N.Y. offices, as well as how the teams collaborate on various projects, and the importance of breaking down creative silos in large organizations.

Lastly, Dane spends some time sharing about the processes behind NFL team rebrands, including how they handle leaks, the pitchesk, the league's involvement and more. It's a treasure trove of information for those interested in team branding and uniform design.

Listen along as Dane shares his story.

Mentions Include:

  • Gridiron Labs
  • Dane on Twitter
  • Dane on Instagram
  • Prologue
  • 2advanced, Eric Jordan
  • Ep. 94 w/ Shane Mielke
  • Microsoft PixelSense
  • Southern California Design Co.
  • "Range" by David Epstein
  • Ep. 22 w/ Fraser Davidson
  • Helmet of the Future Case Study by Gridiron Labs
  • NFL 100 Campaign
  • 72andSunny

My next guest is Dan Simon of Studio Simon. Dan a sports branding veteran that has designed everything from MiLB brands to Super Bowl logos. He's also full of stories.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

The episode Dane Storrusten, Senior Creative Director, NFL from the podcast Makers of Sport® Podcast has a duration of 1:33:06. It was first published 16 Jun 20:00. The cover art and the content belong to their respective owners.

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Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

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