Makers of Sport® Podcast

There is perhaps no better way to end Makers of Sport's podcast then to provide what may be the most inspiring story in its history.

Ali Rahmoun—3-D Designer, Creative Director, and Founder of Sports Templates, a digital asset company whose products are used by #smsports creatives in the NBA, NFL, NHL, and more—joined the show in 2021 to share his inspiring story.

A native of Syria, Ali discovered the Internet in a war-torn, Isis-occupied country and began teaching himself graphic and web design as a teenager there. Initially, he fell in love with interacive Flash websites and frequented the niche platforms millennial creatives often found ourselves on during that time such as DeviantArt, Dribbble, and Behance.

Overcoming many hardships, including once having to power his computer via a truck battery due power outages from war so he could meet the deadline of a client, Ali developed a strong instinct to learn under intense circumstances and persevere. His eventual passion for creative entrepreneurship eventually led to him creating Sports Templates, an online marketplace creating and selling 3-D assets as Photoshop templates such as uniforms, athletics courts and fields, sports equipment, digital apparel, and other items.

Listen along as we discuss Ali's story, content marketing, the state of design tools, the importance of learning how to learn, 3-D's future in this new era of design, and much more.

Mentions Include:

• Sports Templates Website
• Sports Templates on Twitter
• Sports Templates on IG
• "Show Your Work: 10 Ways to Share Your Creativity and Get Discovered" by Austin Kleon
• Ash Thorp
• Adam's Tinker Hatfield toy
• Blender 3d Software
• Ali's Basketball NFT project
• Ali's A.I. Logo Project

Thanks again to Ali Rahmoun for coming aboard the show. Be sure to checkout his website in order to take advantage of holiday deals that Sports Templates is offering. Also follow Sports Templates on Instagram and Twitter, and checkout his upcoming logo A.I. project launching soon.

As of now, there is no next guest on the podcast. Hosting and producing this show has been a tremendous blessing and I've been able to meet many amazing people and lifelong friends. For now, the show must end due to numerous life cirumstances and other priorities. Maybe this is for forever, maybe not. I truly don't know. But, I do plan to keep tweeting and hope to evolve MoS into something that is still useful for the sports design community as it has done so much for me both personally and professionally. I sincerely thank you for the support over the years.

If you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Jessie Kavana (aka JKav) is a Senior Graphic Designer at BSE Global, the company that owns the Brooklyn Nets, NY Liberty, Nets GC and more. She joined the show to discuss her career and evolution as a creative.

A native New Yorker with a passion for hoops and a dream to work in sports marketing for the New York Knicks, Jess began her journey at Skidmore College as a college basketball player.

Stints in college athletics and ESPN would finally lead Jess to settle down in Brooklyn to work for the 'all black everything' Nets. It has been in there where Jkav has really found a home and has caught her stride as an in-house sports designer.

Along with previously discussing her career path, we discuss how Jess has gained trust with her leaders and ownership group and it has allowed for her to take on some high-profile projects within the organization such as working on uniforms with Nike, designing the player entryway, and more.

Jkav touches on how the Covid-19 shutdowns led her to experiment with a new discipline: illustration. We discuss how she used the quarantines to push herself and evolve her creative skillset.

Lastly, we discuss Jessie's re-awakened past hobby of sneaker painting and customization. Sneaker painting is having its moment in sports culture and Jessie has been able to take this hobby and leverage it to work with professional athletes as a side hustle.

Listen along as JKav shares her story.

Mentions Include:

• JKav Portfolio
• JKav on Twitter
• JKav on IG
• Learfield IMG College
• ESPN Stats Twitter
• Ep. 24: Chin Wang, Sr. CD at ESPN
• Carol Boyl, ESPN CD
• Lucas Nickerson, MNF CD at ESPN
• Ep. 73: Tim O'Shaughnessy, College Football CD at ESPN
• Ep. 5: Steve Vollmer, Jr., (Current) Creative Director, Tampa Bay Bucs
• @BamBamBam99
• Disney series illustrations

My next guest is Ali Rahmoun, Founder and Creative Director of SportsTemplates, a company that provides 3d content and templates to the sports industry. Ali can be found on Instagram & Twitter.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Dexton Deboree, Founder & Chief Creative Officer of Falcon, and director of the award-winning documentary, "Unbanned: The Legend of the AJ1", joined the podcast to discuss storytelling, entrepreneurship and the role of filmmaking in sports culture.

A lost youth in Florida, Dexton didn't have a path. He was unsure of his future; however, a revelatory moment in the middle of the night in college changed him forever and led him to creative pursuits and a transfer to a film school.

Obsessed with the idea of being a screenwriter, Dexton became fixated on writing—almost to a fault—believing that if he wasn't writing he wasn't pursuing his destiny. This caused him to nearly miss out on a breadth of experience he would later gain as a P.A., which led to a wealth of knowledge about the business of film.

Listen in as Dexton shares stories about the early years of his career and how his unorthodox path led him to eventually buy and rebrand a studio, and later leave that studio to found Falkon®.

Dexton shares the things he's learned being an entrepreneur in film, including how unpredictabe business is and how no one truly has things figured out.

Lastly we discuss two films Dexton wrote, directed and produced: "Unbanned: The Legend of the AJ1", a film about the legendary sneaker and its alleged banning from the league featuring numerous interviews with famous personalities at Nike, the NBA and entertainment; and "Promiseland", a docu-series following 2019-20 NBA Rookie Ja Morant as he ventures through the first year of his pro basketball career which happened to include Covid-19 shutdowns, the NBA bubble, social justice issues and winning Rookie of the Year.

Mentions Include:

• Dexton on IG
• Falcon on IG
• Falcon Website
• 'Range' by David Epstein
• Los York
• Episode 110 with Barton Damer
• Jimmy Smith, Ad Legend
• The Art of Flight documentary
• Unbanned: The Legend of the AJ1

My next guest is Jessie Kavana, a Senior Designer for BSE Global, the company that owns the Brooklyn Nets, Barclays Center, NY Liberty, NY Islanders and more. She can be found on Instagram & Twitter.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

"Apply what you learn [online] and actually do something—even if it's not for making money—just make something. Do something with what you're learning and practice it."

Matt Halfhill, founder of Nice Nicks, is not a monolith or a cliche ‘sneakerhead’. The son of college professors who moved to California from the Midwest, Matt played in a Dixieland Jazz band as a kid, fell in love with sneakers in the Caribbean in Grenada, and dropped out of college to start the Internet’s first-ever sneaker blog. Today, what started as a blog has become a digital media brand that is one of the most trusted in the footwear industry with over 4 million followers on Instagram.

From experimenting with web development in the late 90s to learning to sell overstocked sneakers on eBay from his first job, Matt developed a love of technology and digital communication as a youth.

Halfhill joins MoS to discuss the story of Nice Kicks, its mission to be inlusive of all folks wanting to become a fan of sneakers no matter their level of knowledge about the industry, as well as how the company has evolved over the years.

We discuss the shift of content marketing from brands, what it was like to open and then later popular brick-and-mortar sneaker shop, as well as why news is a commodity and our voice is all we have to sell that is truly unique when it comes to building a digital media brand.

Matt's love of sneakers and his hacker-like mentality for figuring things out has led to a lifelong career in a billion dollar niche at the intersection of sport, culture and fashion.

Listen along as Matt shares the story of NiceKicks.com.

Mentions Include:

• Matt Halfhill on IG
• Matt Halfhill on Twitter
• Nice Kicks Website
• Nice Kicks on IG
• Converse Sky Rider
• Reebok Answer 1 "Navy Patent"
• Jimmy Smith, advertising veteran
• Nice Kicks Shop

My next guest is Dexton Deboree, founder & filmmaker at Falkon®; a content creation company born at the intersection of advertising and entertainiment with clients such as Nike, Brand Jordan, MLB, and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Tori Boykins is a creative with many layers. A boxer, entrepeneur, graphic designer and gritty midwesterner, Tori joined the show to discuss her long journey breaking into the sports design scene, first at the Kansas City Chiefs, and currently as a graphic designer with the Kansas City Royals.

From majoring in interior design at a Big Ten university known for engineering, to starting a business in college and running it six years, Tori has had quite an eclectic career. We attempt to peel back the many layers of her story beginning with a love of art and geek culture as a kid in Cincinnati, Ohio.

We discuss how she got sucked into "old school mentality" choosing to attend community college to get an associates in graphic design after already obtaining a Bachelors in Interior Design years earlier and founding a small business.

Tori also elaborates on how a black-owned design studio in Texas gave her a chance as a design intern, as well as how pitching free projects to real, underserved sports brands such as women's boxing and a local basketball team led her to an interview with an NBA team and an eventual gig in the NFL.

Throughout the episode, we discover a common theme of Tori's midwestern grit and hustle, as well as how important humility and risk-taking are when it comes to pursuing your dreams in the sports business.

Lastly, Tori touches on the importance of learning new skills and why she hopes to leave a positive legacy for minorities that come after her in the sports design industy.

Mentions Include:

• Tori Boykins Portfolio
• Tori Boykins on Instagram
• Tori Boykins on Twitter
• J12 Designs
• Alamo City Aztecs
• Tori's WBC & IBF women's boxing poster
• UnderConsideration's Brand New
• Ashley Strauss, Creative Director, Detroit Lions
• Ashley Strauss on MoS
• Jordan Giesler, Brand & Creative Manager, Kansas City Chiefs
• Jordan Giesler on MoS
• Caitlin Wienck, Design Manager, Kansas City Chiefs

My next guest is Matt Halfhill, the Founder and Editor-in-Chief of Nice Kicks. Matt is an early 2000s Interent entrepeneur that has made a living his entire life working for himself providing breaking news, commentary and history in the sneaker industry.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

A bonus episode for your enjoyment. On Episode 25 , Joe Bosack of Joe Bosack & Co. turned the mic back on my tell my own story. This was a few years ago and Makers of Sport® was just getting off the ground. Considering I have many more listeners and the podcast has played such a big role in my life since then, I figured it was time for an updated story about the host of your favorite podcast. Enjoy the listen as I joined Sports as a Job Podcast to tell my own story of running a freelance design studio and starting a long-running podcast.

Mentions Include:

• T/A Martin Studio
• T/A Martin Studio on Instagram
• Makers of Sport®

My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop. Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Dan Simon, Creative Director of Studio Simon in Louisville, KY, joined the show to discuss his lengthy career as a sports designer.

Dan began his career at a west coast design studio who allowed him to freelance at night using their equipment. Him and an account rep wanted to pursue sports branding and ended up creating some mocked up work with acual sewn jerseys and it eventually led Dan down a 30-year path of designing for sports.

We discuss how tough it is, even today, to win quality clients in sports design, why he chose his name for his studio instead of a made up name and why the former is important.

Dan tells the story of working on three Super Bowl logos, including the patriotic XXXVI logo of the 9/11 season.

Finally, we discuss how the industry has changed, burnout, and how to run a studio in a commoditized design industry.

Dan is a treasure trove of stories and was the first-ever in-house sports designer for a profesional sports franchise. Listen along as he shares his story.

Mentions Include:

• Studio Simon
• Studio Simon on Instagram
• Scott Mednick
• SME Branding
• Duffy & Partners
• Charles S. Anderson Design Co.
• Ep. 15 with Matt Stevens
• The Max 100 Project
• Ep. 84 with Ross Yoshida
• Ep. 74 with Brian Lindstrom

My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

Dane Storrusten, Senior Creative Director at the NFL, joins this episode to discuss his multidisciplinary design career and path to "The Shield".

From majoring in illustration in art school, to designing products at Microsoft, robot interfaces, and NFL brand identities, Dane has had quite an eclectic career.

He believes in saying yes to every opportunity and how doing so can lead to amazing opportunities to learn and experience new things; something that has proved to be true for his career.

We discuss the value of being multidisciplinary versus specializing, starting and running a design studio, and more; including how doing side projects Dane was passionate about led to a call from the NFL with a newly-created position for him in Los Angeles.

Dane gives us a peak into the creative heirarchy at the NFL between the L.A. and N.Y. offices, as well as how the teams collaborate on various projects, and the importance of breaking down creative silos in large organizations.

Lastly, Dane spends some time sharing about the processes behind NFL team rebrands, including how they handle leaks, the pitchesk, the league's involvement and more. It's a treasure trove of information for those interested in team branding and uniform design.

Listen along as Dane shares his story.

Mentions Include:

• Gridiron Labs
• Dane on Twitter
• Dane on Instagram
• Prologue
• 2advanced, Eric Jordan
• Ep. 94 w/ Shane Mielke
• Microsoft PixelSense
• Southern California Design Co.
• "Range" by David Epstein
• Ep. 22 w/ Fraser Davidson
• Helmet of the Future Case Study by Gridiron Labs
• NFL 100 Campaign
• 72andSunny

My next guest is Dan Simon of Studio Simon. Dan a sports branding veteran that has designed everything from MiLB brands to Super Bowl logos. He's also full of stories.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

William Peebles, Founder & Maker at Huntington Base Ball Co. in Boston, joins this episode to discuss industrial design, being a maker in the sports product industry and turning his love of baseball into a lifestyle business.

We begin with William's time in art school which led to working as a designer at Reebok during their prime when endorsers were athletes like Shawn Kemp, Shaq, Allen Iverson, Frank Thomas and more.

It was here he decided to take a crack at making his own baseball as a side project. It was not good. In fact, it was so bad he thought he'd never make another one again and moved onto working in other industries for a decade.

A couple of economic downturns and layoffs over the next 10 years would force Peebles into making taking a second chance. He read, he researched, he practiced; 11 years later, William's passion for revitalizing relics from baseball's past has turned into a business and well-crafted brand at Huntington Base Ball Co.

Listen along as William shares his story.

Mentions Include:

• Huntington Base Ball Co.
• Huntington Base Ball Co. on Twitter
• Huntington BBC on Instagram

My next guest is Dane Storrusten, Sr. Creative Director at the NFL in L.A. Dane is also known online as Gridiron Labs, a freelance design studio where he takes on work and conducts creative experiments from time to time in the sports vertical.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

“We got in early on the digital brand stuff. We found it extremely important for us to know why we are who we are and tell that story consistently over time."

Jordan Gielser, Creative Services & Brand Manager of Super Bowl LIV Champion Kansas City Chiefs, joined the podcast to discuss his lengthy career working for a historic NFL franchise.

Jordan found his way into the Chiefs organization after majoring in commercial art in college; however, after a seasonal gig with the team he would find himself leaving sports design for a b2b industrial gig. Eventually, he returned to the Chiefs and would climb from junior graphic designer to creative services & brand manager which is his role today.

The Chiefs had many successful campaigns this season including their 2019 Mexico City Campaign; which we discuss in depth. Jordan also touches on developing the creative for the historic 60th Season of Chiefs Football and how they were able to balance a completely different look for the season paying homage to the past but remaining true to the current brand.

Lastly, Jordan shares his unique, behind-the-scenes insight into what goes into working as a creative at the Super Bowl. From the planning, to the potential unused creative in case of a loss, to the gameday duties; we get a rare glimpse into hectic weeks heading to up to and following the biggest event in sports.

Listen along as Jordan shares his story.

Mentions Include:

• Jordan on Twitter
• Chiefs in Mexico City Campaign
• Chiefs 60th Season Campaign Style Guide
• George Toma, Chiefs groundskeeper
• Lamar Hunt patch
• Tungsten by Hoefler & Co.
• Tad Carpenter
• Arrowhead Art Collection
• True North Vikings Creative
• Christine Zambetti, Manager of Design, 49ers

My next guest is William Peebles, product designer & founder of Huntington Base Ball Co.. Huntington Base Ball Co. is a company that makes and sells hand-made baseball goods paying homage to American craft. In the meantime you can follow William on Twitter @HuntingtonBBC.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support for the podcast by joining the community and keeping it sponsor-free.

Did you enjoy this episode? Then please rate and/or write a review of the show on  Podcasts. Also, be sure to follow show host, @TAdamMartin and Maker of Sport® on Twitter & Instagram.