How to get more customers without spending more money.

8m · Think Mighty: Podcast for building your brand and accelerating growth · 14 Feb 02:45

What if you could get more sales without spending more money on advertising?

You can and here’s how.

There’s a common saying in business that you have to spend money to make money.

So a lot of times, people assume you have to spend more money to make more money.

And while there is some truth to that, you CAN decouple the two and maximize the return of your marketing efforts.

When it comes to getting more sales, spending more money on advertising is NOT required.

I’m going to share with you a framework you can use to generate sales and customers organically starting today.

The first thing to know is that attracting customers isn’t as complex as some marketers make it out to be.

You don’t need to have a detailed understanding of Facebook’s algorithm, be a clever copywriter, or have the fanciest production studio, although those things couldn’t hurt.

In fact, you really only need to know three things: Who is your ideal customer What do they want What pain are they experiencing Those are the prerequisites for launching a marketing campaign that works better than 99% of what everyone else is doing.

Now that sounds simple enough, but what you will find is that you really need is a framework to help you map out exactly who your ideal customer is and help you create the messaging to break through to them.

Messaging is the one thing that can make or break your marketing.

With the wrong messaging, all of your efforts and investment could be wasted.

Think about it.

If you go around saying something that is not what your customers want, is not relevant to them, and they don’t identify with, they are going to completely overlook what you are saying.

Messaging is everything.

There are two messaging frameworks that we use to help our clients craft high-impact marketing messages that get results.

I will tell you, the hardest part of using these messaging frameworks is not knowing how to come up with the topics or right messages.

No, it is something much simpler but more challenging for you.

The hardest part is going to be overcoming what you think you need to say.

See most of the time, we tend to think people want to hear about our products and services.

We think we need to talk about what we do, how we do it, why people need to buy from us, and so on.

But this type of self-focused messaging is the exact opposite thing you should talk about.

All of your messaging (all of it) should be focused on your ideal customer and address the two things mentioned above: What do they want What pain are they experiencing

It’s that simple.

If you stick to this model, you will create a magnetic brand that attracts new customers and sales while you sleep.

If you can get on board with that approach, then you are ready for the two messaging frameworks.

Get instant access to our two most powerful messaging frameworks here: https://mightybranding.com/messaging-framework/

The episode How to get more customers without spending more money. from the podcast Think Mighty: Podcast for building your brand and accelerating growth has a duration of 8:25. It was first published 14 Feb 02:45. The cover art and the content belong to their respective owners.