Think Mighty: Podcast for building your brand and accelerating growth

You have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic.

In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand.

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If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:

Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.

https://mightybranding.com/revenue

Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.

https://mightybranding.com/messaging-framework

Have you ever considered opening a franchise? For many entrepreneurs, franchising is the easiest (and safest) way to get started. For Cliff Kennedy, he saw a much larger opportunity to buy the entire franchise and become the franchisor.

In the episode, we follow the journey of Cliff Kennedy, CEO of Frios Gourmet Pops, as he goes from the oil and gas industry to gourmet popsicles. He shares how his company found a surprising opportunity by overcoming a challenge during the pandemic.

By embracing the challenge and opportunity, Frios found a new direction for growth that has changed the trajectory of the company for the better.

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If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:

Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.

https://mightybranding.com/revenue

Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.

https://mightybranding.com/messaging-framework

We welcomed back our first guest in a long time. Jeff Jacobs leads business development for Wilkins Miller, a large regional accounting firm based in Mobile, Alabama.

Jeff shares his experience in moving from a career in sales at an IT firm to a business development in accounting and the lessons he learned along the way.

He reveals what works best for growing accounting firms and how you can build momentum for your own firm.

To learn more about Jeff and Wilkins Miller, visit www.wilkinsmiller.com

What if you could get more sales without spending more money on advertising?

You can and here’s how.

There’s a common saying in business that you have to spend money to make money.

So a lot of times, people assume you have to spend more money to make more money.

And while there is some truth to that, you CAN decouple the two and maximize the return of your marketing efforts.

When it comes to getting more sales, spending more money on advertising is NOT required.

I’m going to share with you a framework you can use to generate sales and customers organically starting today.

The first thing to know is that attracting customers isn’t as complex as some marketers make it out to be.

You don’t need to have a detailed understanding of Facebook’s algorithm, be a clever copywriter, or have the fanciest production studio, although those things couldn’t hurt.

In fact, you really only need to know three things: Who is your ideal customer What do they want What pain are they experiencing Those are the prerequisites for launching a marketing campaign that works better than 99% of what everyone else is doing.

Now that sounds simple enough, but what you will find is that you really need is a framework to help you map out exactly who your ideal customer is and help you create the messaging to break through to them.

Messaging is the one thing that can make or break your marketing.

With the wrong messaging, all of your efforts and investment could be wasted.

Think about it.

If you go around saying something that is not what your customers want, is not relevant to them, and they don’t identify with, they are going to completely overlook what you are saying.

Messaging is everything.

There are two messaging frameworks that we use to help our clients craft high-impact marketing messages that get results.

I will tell you, the hardest part of using these messaging frameworks is not knowing how to come up with the topics or right messages.

No, it is something much simpler but more challenging for you.

The hardest part is going to be overcoming what you think you need to say.

See most of the time, we tend to think people want to hear about our products and services.

We think we need to talk about what we do, how we do it, why people need to buy from us, and so on.

But this type of self-focused messaging is the exact opposite thing you should talk about.

All of your messaging (all of it) should be focused on your ideal customer and address the two things mentioned above: What do they want What pain are they experiencing

It’s that simple.

If you stick to this model, you will create a magnetic brand that attracts new customers and sales while you sleep.

If you can get on board with that approach, then you are ready for the two messaging frameworks.

Get instant access to our two most powerful messaging frameworks here: https://mightybranding.com/messaging-framework/

Do you hear a lot of price objections when selling?

Here is how you can overcome that and make the cost of your products or services a no-brainer.

The first thing you have to understand is what motivates your customers.

And if there is one thing we know, it's that fear and pain motivate people more than anything else.

The best place to start to figure this out is in your brand strategy.

Look at your personas and identify their daily fears and frustrations.

Then look at what failure looks like for them.

What is the pain this is creating in their lives?

Once you know this, you want to magnify it for your customer.

The bigger the pain, the more the solution is worth.

Almost every business owner I know makes this one single mistake that costs them dearly in the long run.

I used to believe that getting a sale was always a good thing. Meaning, that even if I gave a discount to the customer to get their business, it was better than not getting the sale.

I thought that because I was generating revenue and customers, even if my profit margin was reduced, it was ok because that sale and customer would lead to more profitable sales and customers.

But here’s the hard truth I discovered by making this mistake.

Most people know that bamboo grows really fast, but what most don’t know about bamboo is that it takes a really long time before the growth starts. Bamboo requires consistent care despite showing no results in the beginning. But once the growth starts, bamboo grows and expands its presence very rapidly.

User experience (UX) is a term you likely hear tossed around quite frequently. It’s become somewhat of a buzzword in the marketing world. As a result, many business owners and marketers have started to pay more attention to UX, but there are still some who view it as an unimportant aspect of their business.

The truth is, user experience should be one of your biggest priorities. Why? Because it can have a massive impact on your bottom line. In fact, improving your UX can result in a 32% increase in conversion rates.

Not sure if you need to invest more time and resources into UX? Keep reading. Below, we’ve outline 5 critical reasons businesses need to care about UX.

Have you ever wished you could get better clients or customers? Do you want to attract customers who spend more and appreciate what you do?

Here's a little secret that most people never figure out. It's all starts internally with your team. Elevating your brand and your customer base all comes down to who you have on your team and who they attract to your business.

Do you want a free resource that will give you tips for generating revenue starting right now?

We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue

Are you missing out on online traffic, leads and customers?

Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results.

Check out our results and reserve your call here: grow.mightyadvertising.com

Want to write a highly effective elevator pitch or positioning statement? 

This is the exact framework we use with our clients and I am revealing it for FREE.

I walk you through the 9-step process to craft the perfect elevator pitch to get prospects' attention and increase conversions.

No matter what you sell, you can use this framework to write the perfect pitch for your product or service. Use it for yourself or share it with your team so they can all be saying the same thing.

Do you want a free resource that will give you tips for generating revenue starting right now?

We've put together the Revenue Growth Cheat Sheet that has 18 different things you can do right now to start generating revenue. Get the cheat sheet here: grow.mightyadvertising.com/revenue

Are you missing out on online traffic, leads and customers?

Get a complimentary strategy from our experienced team of digital media strategists. We helped companies generate thousands of leads, customers, and traffic to their businesses. But the main thing that matters is that we are getting them results. 

Check out our results and reserve your call here: grow.mightyadvertising.com