396. EASY 3 Step Strategy to Attract More Leads on Social Media
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Fit Pro Association
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This is insanely important because you NEED a system in place that gets you results for the time and effort you put into social media. Making posts that attract no leads isn’t only hurting your business, but will affect your mindset when it comes to how motivated you are.
Tip 1: Get people to TRUST you
The whole point of putting content out is so that people can make the judgment that you are indeed knowledgeable and can get them the result they want. No one will watch your content, buy your program, join your programs, or interact within your community if you cannot sell why you are a FANTASTIC trainer.
Tip 2: Build a CONNECTION (KLT Factor)
You need to build a relationship with the lead. It is extremely more likely for someone to buy someone’s program, service, product, or whatever it may be if there is a KLT (Know, Like, Trust) factor. Rapport building is key.
Tip 3: Make sure you’re VISIBLE online
You need to make sure your posts are getting outreach, if they are only getting three views there is something wrong and you are wasting your time.
According to what platform you are on, you need to understand their algorithm to best successfully grow your outreach which will lead to attracting a higher percentage of leads.
Algorithms were set up to get the right content in front of the person who wants to see it, no one benefits from this as much as someone like you who is trying to market something.
Tip 4: Get the viewer to take the next step
Do NOT allow the viewer to friend zone you, or think of you as someone who is not an investment or business partner. You need to be the person who has the answers to their problems, not a mate to go to the local bar. Value your knowledge.
Post 1: Teaching post
Know their pain, know the issues they are having and be the solution. Make posts talking about a specific issue and how you would go about solving it. Take a step into their shoes and be relatable.
Remember to interact with them on the level that they are at. They are not fitness professionals so do not throw a bunch of fitness slang at them
Post 2: Connection Style Post
Show who you are so they can connect with the type of person you actually are, not just the fake salesperson trying to sell a coaching program.
BY ALL MEANS, I am NOT saying to air out everything going on in your life. But be yourself, be relatable.
Be the version of yourself that people can vibe with.
Post 3: Engagement Post
Make sure the content you are posting will be liked, shared, and commented on by the viewers. This helps the algorithm extraordinarily as I talked about before.
You can make what I like to call a “hand razor” post which basically is a post that is engaging saying you are looking for a certain type of person who is ready to level up in an aspect of their life (such as their fitness journey)
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