From Stay at Home Mom to Worldwide Photographer - Amy Herndon

Why You Should Say Yes To That Speaking Engagement

Someone asksyouto speak as an expert in your industry butyou would rather die than get in front of a group. I know you are probably thinking no, but the next timeyouget asked,youneed tosayYES! It is a great way to get your personal brand out there and be seen as the expert in your industry.You can also get sales leads added to your list.

I understand your hesitation, the first time I got asked to speak, I didn’t realize how hard it would be until I tried it. I have spent years in sales, so I thought it was going to be easy for me like a sales call, but I was wrong!

It’s just like anything else, practice makes perfect! On this episode of the DO IT MY WAY Podcast, I share the most important stepsyoucan take to prepare for aspeakingengagement.

The first thingyouneed to do is know your audience! Who is in the crowd? What is the biggest problemyoucan solve for them? Are they potential clients? Potential referrals? What value canyouadd to their life so they seeyouas the expert in your industry?

Find out the other steps by listening now!

7 Steps to Creating a Successful Personal Brand

We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personalbrand, but I just don't know where to start! After coaching female CEOs and entrepreneurson creating personal brands, I came up withthe seven things that make successful personal brands so you have a gameplan of where to start! First you have to create your brand story. This is 3-5 things that have happened to you in your life that have shaped who you are today. This could be a relationship, a job, a divorce, a promotion or becoming a mom! Everyone's story is different so think of those 3-5 thingsthat make you who you are today!
Maybe it's the hero story showing you down and out to becominga hero and overcominga huge obstacle. This could be losing 100 lbs, going from broke to a millionaire or even just the best gardener on the block. Maybe it's your careerpath with you sharing the incrediblethings you have done to become successful. The #1 thing you need to do is show up authentically as YOURSELF! No one can be YOU, but YOU! Be vulnerable and relate to people. If you only share your highlight reel of all of the amazing things that have happened in your life, you will relate to no one. Listen now to hear the rest of the steps to creating a successful personal brand!

Six Options If You Are Out of Money for Your Startup

If you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find outthe six optionsI coached her on and quitting was not one of them!

Paving The Way For Women – Dr. Kayse Shrum

We took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young girls and showed them that they can do anything they set their mind to. I am so excited for you to hear her amazing story!

Creating a Personal Brand is Your X Factor

Find out why a personal brand can be the X Factor that separates you from your competition! All you need is your skills, experience and personality to create a personal brand that will elevate your business!