MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation
47m
·
Mediaworks Digital Masterclass
·
As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.
Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.
The episode MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation from the podcast Mediaworks Digital Masterclass has a duration of
47:29. It was first published
More episodes from Mediaworks Digital Masterclass
MW167 | Engage & Convert: Mastering The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.
MW166 | Rank & Rise: How to Elevate Your SEO Strategy
In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.
We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.
Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
MW165 | Find Your Social Media Mix and Build Your Online Presence
In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exceptional marketing results, even on a modest budget.
Featuring expert insights from the organic social media specialists at Mediaworks, this Masterclass will explore inventive and efficient strategies to identify and reach your audiences, leverage user-generated content to build online communities, and boost your marketing efforts. Our objective is to provide you with both the inspiration and the practical advice needed to maximise the impact of these dynamic techniques.
Attend our session for a valuable opportunity to deepen your knowledge and refine your skills in applying these advanced social media strategies.
MW164 | Leveraging The Power of Multimedia Content
Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.
Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.
MW163 | The Next Chapter: Strategies for Marketing Success in 2024
Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.
2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what new tech will appear on the marketer’s radar in the next 12 months?