Mediaworks Digital Masterclass

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.

We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.

Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exceptional marketing results, even on a modest budget.

Featuring expert insights from the organic social media specialists at Mediaworks, this Masterclass will explore inventive and efficient strategies to identify and reach your audiences, leverage user-generated content to build online communities, and boost your marketing efforts. Our objective is to provide you with both the inspiration and the practical advice needed to maximise the impact of these dynamic techniques.

Attend our session for a valuable opportunity to deepen your knowledge and refine your skills in applying these advanced social media strategies.

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.

Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results. 

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.

2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what new tech will appear on the marketer’s radar in the next 12 months?

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing technology developments that defined the last twelve months. Whether you're a marketer or simply curious about the marketing world, this episode is your front-row seat to a year of innovation, challenges, and successes.

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.
Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged.
As Google moves towards machine learning and AI-driven technologies however, B2B marketers need to understand the benefits of adopting the automated the targeting and delivery campaign management platform to prepare for the future.
In this Mediaworks Masterclass, our panellists will discuss their views on best practices and benefits for B2B marketers, including optimising algorithms and harnessing first-party data. Learn how to stay ahead in the evolving B2B marketing landscape by understanding the pivotal role Google Performance Max could play for your marketing programmes and ensure your strategy remains competitive and effective.

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.
Join us for this spine-tingling journey to unearth lessons from the darkest corners of marketing history! We’ll peek into the dark corners of well-known brand's frightening marketing mishaps. Prepare for a chilling blend of shock and enlightenment as we dissect these hair-raising failures, providing valuable insights to ensure you don't encounter your own marketing horror stories.

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.
In today's increasingly specialised digital environment, it easy for businesses and marketers to overlook key opportunities that could enhance their website's impact on their market.
In this Mediaworks Digital Masterclass, we've gathered a panel of experts specialising in website architecture, design, public relations, conversion rate optimisation and search engine optimisation. They'll discuss various aspects of website optimisation, such as fine-tuning both on-page and off-page content for both transactional and informational searches, strategic structuring of your website architecture to set you apart from competitors, capitalising on crucial categories ahead of seasonal peaks, and more.
Tune in and discover how to elevate your website's performance and make it best in class and in market.

This week our expert panel discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!